My dream is to start a freelance graphic design business. The business will be incredibly innovative and contemporary with design and color schemes. Our biggest clients for graphic design needs will be clients needing graphics to boost their social media presence. I chose this dream because right now graphic design is just a hobby of mine that I find great enjoyment in. I have taught myself everything I know about graphic design, especially using Adobe Photoshop CS5. I have recently come to the realization that companies pay large amounts of money to graphic designers, especially freelance, as it allows them to avoid hiring an in-house graphic designer that may not have enough projects to sustain as a position within the company. I am emotionally invested in this dream because I have put so much time and effort into sculpting my skills and developed a vast understanding of graphic design. I also find it very important to translate the organization’s message, needs, and desires into art. By pinpointing exactly what the organization is looking for, I find great pleasure in bringing their vision to life, and helping their company grow and continue to succeed.
There are many ways to start a freelance graphic design career, however there are many basic steps that one must take in order to get started. According to eHow.com the first thing one must develop is a website of your virtual portfolio of all created products. If you’ve done work for other organizations in the past, you should also link your virtual portfolio to their site. It’s also important to list off a menu of products and services that you can create with price points for organizations to estimate costs of using your services.
Also, it will be important to look into business incorporation. There are many benefits involved with incorporation but may costs you in time and money.
Moving forward, I can continue to look into expansion, for example, moving from a home office into a physical office, building relationships with suppliers in hopes to cross promote and reduce costs, recruit and hire interns, and create contracts and order forms specific for my company.
The barriers that would make it difficult to be successful is if I did not successfully create a network or pipeline of interest. One of the options that I have lucked out with is that I have already been contracted by a small startup company in San Francisco, which I hope will create more leads in the future.
If, for one reason or another, my network of connections is not as strong as I’d hope, one way to find help to progress more towards my dream is to do low cost, or free, freelance work for charities or nonprofit organizations. This will hopefully help me generate leads by creating a name for myself for companies and organizations that need the assistance.