Month: March 2020

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Week 10 Blog Cards

To summarize this weeks reading I’ll begin with the first article I read which was Three Product Design Trends Driving Innovation and Business Operations. This discussed how designers mean more to a company than just creating visuals for the brand. Designers are being let out of the art room and being welcomed into different departments of a business, in hopes of taking their forward-thinking outlook and solving problems within the company’s different sectors. The article also discussed how when we mix conventional and futuristic technology, we can create new ideas and innovations. I also read the article Making Human-centered Design a Daily Routine, which brings up the point that companies that enable human-centered design preformed projects 75% faster, reduced testing time, and overall saves companies around $3 million when completing a project. From that article I pulled the main factor in human-centered design, which is understanding who your user is. A way to do this is use customer journey maps, which allows to designer to identify different touch-points and how they can improve them.

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Week 9 Blog Cards

For this weeks reading we first read The Shape of Design, chapter 10. This chapter focused on the idea that everything in the world around us is designed. The chapter also told a story about how much of our environment has been designed by someone else. I then chose to read Open IDEO: Design thinking Challenge: Top Ideas. This design challenge was to come up with a solution to cut down on secondary fractures and keep older adults healthy. The ideas were all great examples of ideas that were focused on humans and driven by empathy. I Then chose to read Total Economic Impact of IBMs Design Thinking process. This was the results of IBM implementing design thinking strategies into their company. It was meant to combat challenges such as, slow frustrating projects, a ‘No’ culture that was killing creativity, and poor designs. The results showed that in the end, design thinking benefitted the company economically.
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Week 8 Blog Cards


In this week’s reading we read Design Bootleg and read through the steps of how to test your idea. These steps included getting to know your user, revising your initial idea, and reframing your point of view. The book also brought up the feedback tool referred to as the “I like, I wish, and what if…” method.  We also read Design Is Storytelling and went into depth about how adding multi-sensory factors can bring a situation life and make an experience memorable. The chapter also gave tips on tailoring your writing skills, one of the tips was to get to the point and avoid “fluff”  in your writing. We also read about the company SmartLife, and how they tested their idea in the real world, rather than a simulation. The team found a problem and brainstormed for solutions. They came up with providing water and hygiene products for people in Nairobi. They brought it there, tested it on real people, and it turned into a success. They opened the first SmartLife store soon after. I then chose to read The Five Lenses Of Design  which focused on approaching design with an adventurous outlook.