To summarize this weeks reading I’ll begin with the first article I read which was Three Product Design Trends Driving Innovation and Business Operations. This discussed how designers mean more to a company than just creating visuals for the brand. Designers are being let out of the art room and being welcomed into different departments of a business, in hopes of taking their forward-thinking outlook and solving problems within the company’s different sectors. The article also discussed how when we mix conventional and futuristic technology, we can create new ideas and innovations. I also read the article Making Human-centered Design a Daily Routine, which brings up the point that companies that enable human-centered design preformed projects 75% faster, reduced testing time, and overall saves companies around $3 million when completing a project. From that article I pulled the main factor in human-centered design, which is understanding who your user is. A way to do this is use customer journey maps, which allows to designer to identify different touch-points and how they can improve them.