Crowdsourcing has become a popular mechanism to generate innovations and harness the contributions of mass volunteers for a specific purpose. Crowdsourcing often takes the form of a company or agency placing an open call for help to solve a problem. Individuals respond with potential solutions and in some cases receive cash rewards if their solution is selected. The concept is that the company placing the call receives a greater variety of solutions at a lower cost than would have been possible by retaining dedicated problem-solving specialists on staff.
Innovation Exchange is just one of many Web sites that have sprung up to facilitate crowdsourcing of business solutions.
MIT’s homepage design refreshes everyday, thanks to crowdsourcing.
But there is another type of crowdsourcing—one that seeks public participation not so much because of the distributed expertise but because of the sheer power of the masses.

The Galaxy Zoo project, for example, crowdsources volunteers to help classify galaxies according to their shapes. Over 200,000 people have contributed to date.
The recent tweet, blog, photo, and video feeds from Iran’s disputed presidential election could be considered a perfect storm of crowdsourcing, citizen participation feeding into the traditional news outlets.
The application of crowdsourcing to education has been discussed before—for example, by Rob Jacobs on the Education Innovation blog. Jacobs makes the case for teachers to leverage, through crowdsourcing, professional learning communities in what he calls the Professional Networked Learning Collaborative approach.
Tony Karrer’s eLearning Technology blog has also discussed crowdsourcing and e-learning technology. Exemplifying the very concept of crowdsourcing, Karrer initiated brainstorming on a new term to replace “crowdsourcing;” suggestions included “peersourcing” and “experttapping.” The type of collective input Karrer refers to appears to be focused on getting help from peers or others who have expertise in a certain area.
Another type of crowdsourcing that could also be leveraged in instructional media development is the wisdom of the masses, the potential learners who may not have any expertise in instructional design or educational curriculum development. For it is only the learners who possess the secret to how they learn.
The key to crowdsourcing is matching the need (what you are seeking) with those who can address the need (provide solutions). That is, seeking help from appropriate sources. In publishing, for example, content experts are appropriate sources of accuracy review and end-user representatives are appropriate sources of usability review.
While there may be value in an educator seeking help from other educators and professionals, as Jacob’s model suggests, there may be equal or greater value in seeking input from the learner him or herself—for it is ultimately the learner whom educators are seeking to change (that is, we want the learner to learn).
Enter crowdsourcing.
Here is the idea: Basic educational materials (publications, podcasts, learning objects, etc.) are placed in an online environment. The public is invited to enter the environment and experience the existing educational materials. They are then challenged to create and post a summary of or response to what they just learned, using whatever medium they prefer. Some users might create a short video, some might choose to write, some might create a Pachyderm.
The learner-created media would supplement the teacher-generated materials, and could enhance other learners’ experiences through social learning.
Have you tried something like this? Would you be willing to?
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