In our first video blog, EP Blogger Jeff Hino offers some tips for creating ear-friendly podcasts.

Filed Under (Blogging How To, Social Networking) by Jeff Hino on 02-07-2010

Tidbits of wisdom for social media as dictated by the stars, planetary alignment, moon phases, and other Earth-bound sources*.

Taurus: April 20-May 20. Not a good day to be boring. Express yourself today about what you know, and do it with passion. Don’t think of the facts, but instead think “story”. It’s the most powerful media. And follow your bliss today. It’s infectious.

Gemini: May 21-June 21. Try not to “push” your content today: celestial bodies indicate that we are in a “pull” market.

Cancer: June 22-July 22. Passing along other’s wisdom is something that is best used in moderation. The planets are concerned that you might overuse hashtagging when you are orbiting in the Twittersphere.

Horoscope Leo: July 23-August 22. You are filled with compelling, creative energy today — so create something new that uses your own voice and expands your personal brand.

Virgo: August 23-September 22. Be authentic and put your attitude in your stories. Romance–well, let’s say more effective relationships with your audience– will follow! It’s a good time to make new friends, and to expand socially.

Libra: September 23-October 23. You are a major trailblazer today, so get out there and create great content that will bring the eyes of the world to your website. Your audacious spirit can make a big difference for you.

Scorpio: October 24-November 21. Today looks auspicious for inserting yourself into other people’s online conversations. Build bridges and contacts by being heard regularly. It’s a good time to show off your connectedness and reach for your potential.

Sagittarius: November 22-December 21. Express your essence through your blog today, and know that you will be ushering new contacts to your website. Remember that Twitter and Facebook will work to your advantage to bring new relationships to your blog.

Capricorn: December 22-January 19. Your creative energies are in alignment, and you should be ready to make the most of it. Create some new inroads with your use of video, audio, as well as the written word. Experiment a little today; but make your choices wisely and follow your strengths.

Aquarius: January 20-February 18. Direct your inquisitiveness outward today. Build your online relationships by asking your clients, “What can I do for you?” Remember, the universe is always asking WIIFM? Your energy will attract all sorts of wildly different individuals your way, so you can expect some interesting conversations.

Pisces: February 19-March 20. You are in a good position to create an online space that works for your communication. Be bold, and go where your audience is. But be cautious of those who will confuse policies versus best practices as you build your identity.

Aries: March 21-April 19. Your lucky numbers are 9,22,42, and 53. Be aware that 42 is particularly important at the cosmic scale.

* All the above aphorisms taken with a grain of cosmic salt from the author’s recent interactions at the Association for Communication Excellence (ACE) annual conference in St. Louis, and from a particularly invigorating presentation there by Gary Vaynerchuk discussing his ideas from his book “Crushing It: Why Now Is the Time to Cash In On Your Passion.”

Filed Under (Science publishing) by Mark A.-W. on 13-03-2009

In future postings on this blog, I will talk about new frontiers in science education publishing. But today I’d like to take you back to an earlier era to celebrate a previous revolution in thinking made possible by science publishing.

This year marks the 200-year anniversary of the birth of Charles Darwin, the famous English naturalist.

Charles Darwin (photo in public domain).
Charles Darwin (photo in public domain).

I’m not talking about On the Origin of Species, Darwin’s breakthrough work on natural selection.

Instead, I draw your attention to a lesser known work, The Formation of Vegetable Mould Through the Action of Worms. In this, his final book, Darwin presented his observations on the role earthworms play in forming fertile topsoil.

The book on such a small subject met with a large reception in 1881. Thousands of copies were sold.

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