Tidbits of wisdom for social media as dictated by the stars, planetary alignment, moon phases, and other Earth-bound sources*.
Taurus: April 20-May 20. Not a good day to be boring. Express yourself today about what you know, and do it with passion. Don’t think of the facts, but instead think “story”. It’s the most powerful media. And follow your bliss today. It’s infectious.
Gemini: May 21-June 21. Try not to “push” your content today: celestial bodies indicate that we are in a “pull” market.
Cancer: June 22-July 22. Passing along other’s wisdom is something that is best used in moderation. The planets are concerned that you might overuse hashtagging when you are orbiting in the Twittersphere.
Virgo: August 23-September 22. Be authentic and put your attitude in your stories. Romance–well, let’s say more effective relationships with your audience– will follow! It’s a good time to make new friends, and to expand socially.
Libra: September 23-October 23. You are a major trailblazer today, so get out there and create great content that will bring the eyes of the world to your website. Your audacious spirit can make a big difference for you.
Scorpio: October 24-November 21. Today looks auspicious for inserting yourself into other people’s online conversations. Build bridges and contacts by being heard regularly. It’s a good time to show off your connectedness and reach for your potential.
Sagittarius: November 22-December 21. Express your essence through your blog today, and know that you will be ushering new contacts to your website. Remember that Twitter and Facebook will work to your advantage to bring new relationships to your blog.
Capricorn: December 22-January 19. Your creative energies are in alignment, and you should be ready to make the most of it. Create some new inroads with your use of video, audio, as well as the written word. Experiment a little today; but make your choices wisely and follow your strengths.
Aquarius: January 20-February 18. Direct your inquisitiveness outward today. Build your online relationships by asking your clients, “What can I do for you?” Remember, the universe is always asking WIIFM? Your energy will attract all sorts of wildly different individuals your way, so you can expect some interesting conversations.
Pisces: February 19-March 20. You are in a good position to create an online space that works for your communication. Be bold, and go where your audience is. But be cautious of those who will confuse policies versus best practices as you build your identity.
Aries: March 21-April 19. Your lucky numbers are 9,22,42, and 53. Be aware that 42 is particularly important at the cosmic scale.
* All the above aphorisms taken with a grain of cosmic salt from the author’s recent interactions at the Association for Communication Excellence (ACE) annual conference in St. Louis, and from a particularly invigorating presentation there by Gary Vaynerchuk discussing his ideas from his book “Crushing It: Why Now Is the Time to Cash In On Your Passion.”
Many people think of Twitter as ego-centric micro-blogging: “Hey, world, I’m at McDonalds eating a Big Mac for lunch.”
Yeah? So what?!!
Twitter is called micro-blogging because it limits the user to just 140 characters, and as the above example illustrates, most tweeters use these precious characters to provide the world with a slice of their life.
The reason Twitter keeps tweets to 140 characters or less is that it uses the cell phone text message standard, providing anyone the ability to tweet from their cell phone. If you are really interested, here is the Twitter article at How Stuff Works.
Twitter can be used as an effective communication tool. Many people tweet with interesting factoids or websites they stumble upon. Others use Twitter for customer service questions or to listen in on what others are saying about their company or organization. Take a look at Lifehacker’s blog post on Six Ways to Use Twitter.
An Oregon company, GoSeeTell Network, is enabling visitor bureaus to use Twitter to answer tourism questions from the general public, letting brand enthusiasts (i.e., local citizens who follow the visitor bureau) tweet to answer the questions.
Someone might post a question like, “I’ll be in your city this weekend, where is a cheap place to go for a few hours?”
A potential response might be, “Take the light rail to Forest Park and walk through the award-winning rose garden or take metro bus #12 out into the valley and taste some amazing wines.”
University admissions departments could use Twitter to let current students answer potential student questions about the school. The Extension Service could enable Master Gardener volunteers to answer gardening questions via Twitter (and reach a younger audience at the same time).
Many universities around the U.S. are using Twitter to keep people informed about campus-based news. For example, Oregon State University is leveraging social media with a Powered By Orange campaign (essentially a what’s happening at OSU campaign) that encompasses a website, Facebook group, Linkedin network and a Twitter account. The campaign is intended to educate current and potential students, their parents, alumni and faculty about the cool things happening at OSU (including news items that don’t make the traditional news media).
And Online Degree World has created a list of the Top 100 University Tweeters where you can find out what other institutions are doing with Twitter.
Written by Mark Crossler and Dave King