Oceans cover more than 70% of the Earth’s surface and some studies suggest we still have over 91% of marine species that await discovery. Even as far back as 2010 some NASA scientists admit we knew more about the surface of Mars than we did about the bottom of our own oceans! Despite the fact we may not know everything about our oceans just yet, one thing is certain: plastics are becoming part of ecosystems that have never experienced it and we’re beginning to understand its massive impact. One estimate suggests that even if you had 100 ships towing for 10 hours a day, with 200 meters of netting and perfectly capturing every large and tiny piece of plastic, we could only clean up 2% of the Great Pacific Garbage Patch every year. It would take 50 years to clean everything up, assuming we magically stopped using plastics on Earth. As one Nature research article suggests, the problems lies mostly with local municipalities; but that means with targeted local action, individuals can make a real difference and limit how much plastic makes it to our oceans. So you may be thinking “let’s tell all our friends these plastic facts and then everyone will stop using plastic, right?”. Not so fast, unfortunately a host of studies show just informing people about the scope of the problem doesn’t always make them change their behavior to ameliorate the problem in question.
Our guest this evening is Katy Nalven, a 2nd year Masters student in the Marine Resources Management program, who is using a community based social marketing approach to ask people not only IF they know about the problem of plastics in oceans, but she also seeks to understand how people think about this problem and what could be individual hurdles to decreasing plastic usage. Using a survey based approach administered at the Oregon Coast Aquarium, Katy plans to examine a few specific communities of interest to identify how the views around plastic usage from Aquarium visitors and local community members may differ and hopefully where they overlap.
This community based social marketing approach has many steps, but it’s proven more effective in changing behaviors for beneficial outcomes rather than just mass media information campaigns by themselves. By identifying a target goal for a community of interest you can tailor educational material that will have the greatest chance of success. For example, if your goal is to decrease plastic usage for coastal communities in Oregon, you may find that a common behavior in the community you can target to have the greatest impact such as bringing your own mug to coffee shops for a discount, or automatically saying “no straw please” whenever going out to eat. Katy is beginning to pin down how these Oregon coast communities view plastic usage with the hope that a future student can begin implementing her recommended marketing strategies to change behaviors for a more positive ocean health outlook.
Katy grew up in the landlocked state of Arizona constantly curious about animals, but on a childhood visit to SeaWorld San Diego she became exposed to the wonders of the ocean and was wonderstruck by a close call with a walrus. Near the end of a Biology degree in her undergraduate years, simultaneously competing as an NAIA Soccer player for Lyons College, Katy was looking for career options and with a glimpse of her stuffed walrus she got at the San Diego Zoo, she decided to look at Alaska for jobs. After a few summers being a whale watching guide in Juneau, an animal handling internship in Florida, and then another internship in Hawaii Katy decided she wanted to formally revisit her science roots but with a public policy perspective. Oregon State University’s Marine Resource Management Program was the perfect fit. In fact, once she was able to connect with her advisor, Dr. Kerry Carlin-Morgan who is also the Education Director for the Oregon Coast Aquarium, Katy knew this was the perfect step for her career.
Be sure to tune in to Katy’s interview Sunday August 19th at 7PM on 88.7FM, or listen live, to learn more about her findings about how we view plastic pollution, and how we can potentially make local changes to help the global ecosystem.