What Digital Marketers Should Do To Better Manage Their Online Brand

In this day and age, nearly everyone is online. This is great; everyone across the world can now communicate with a blink of an eye. However, everyone being incredibly connected also does have some downfalls, such as the spread of negative content. As the age of technology spreads and becomes a huge aspect of everyday …

Using personas in email marketing.

When using emails as a marketing tool for your business there are a few different things that need to be decided on before the process begins to be successful. Such as chewing if you are going to have opt-in and opt-out emails. Knowing the difference between the two terms is absolutely vital to the success …

Online Advertising Hazards

It comes as no surprise that the current model of online advertising is increasingly becoming worse and worse for the daily consumer. As news broke about Facebook and the Cambridge Analytical Scandal, people became even more reluctant when it comes to sharing on Facebook, Twitter, Instagram.   Many potential hazards come to mind when thinking about …

What To Do When Your Webpage Doesn’t Rank.

Search engine optimization plays a significant role when it comes down to the ranking of your webpages. It is the deciding factor of people seeing your pages, or they do not. As our textbook stated, many factors come into play with SEO, such as URLs, title tags, header tags, main content, and much more! That’s …

5 Ways to Increase Landing Page Conversions

When I started my journey as a Marketing Intern for Joanna’s Nannies, I was in way over my head. I had not gotten too deep into my major-specific classes yet, and I was learning what to do day by day, project by project. Looking back seven months later, my experience has given me many more …