WSE 455, Industrial Marketing in the Forest Sector, is a small enrollment course designed to orient students to both the theory and practice of industrial marketing within forest products companies. Students graduating from our program typically go into marketing or management within Oregon forest industry companies.
In its hybrid form, the course will meet face-to-face once per week for 50 minutes. Nearly half of these will be for visiting industry speakers with the remainder involving exercises, discussion, and student presentations. There are 3-6 online “lectures” for each of the ten weeks. Most of these are traditional lectures, but approximately five are short interviews with industry managers. Some lectures will include small quizzes that must be completed before proceeding with the remainder of the recording. Each week includes an online quiz. There will be only one exam in the course, a peer reviewed mid-term. Classroom experiences are designed to illustrate the principles explored in the online content for each week.
The culminating experience for the students is interaction with an industry mentor from which the student produces a description of “marketing practice” within the mentor’s firm. Output from this will be both a report and a recorded presentation. This is designed to illustrate how marketing theory and marketing practice differ.