In this scenario, yes, my view of my favorite company would change. I would be hesitant to apply for a company where I feared I would not be accepted or treated with respect. Company culture is a huge factor in the decision to work for an organization. Job satisfaction is, in part, dependent on an individual’s feeling of community and belonging to where they work. I want to work for a company in which I have things in common with coworkers and feel comfortable being myself. Yes, your work is a professional setting, but it is also a place where you will form relationships and spend a huge part of your life. I could not imagine wanting to join an organization where I felt I was part of a group being discriminated against.
A single, small-scale, lawsuit would likely not drastically alter my view of an organization, but a wide-spread claim might. If the claim seemed credible and legitimate, I would be unlikely to apply for a position. It’s also worth mentioning, however, that in the United States, we have a culture that highly supports and encourages lawsuits and pursuing financial compensation for perceived wrongdoings. Americans are hyper-sensitive in today’s world, and many claims brought about are bogus. In my personal life, I try to take the news with a grain of salt, because many news stories are factually misleading or just untrue. Like I said earlier though, it would be hard not to take allegations to heart if they related to a group you strongly identified with.