The Case for Recruitment & Selection

Organizations might decide to dedicate more resources toward marketing and product design rather than recruitment and selection because those are what the consumers see directly. Marketing produces advertisement and product design results in the finished product, which is what the public sees and decides wether or not they are going to invest in it. If the marketing and product design are not catching the eyes of the target market, then it will result in the company losing money. Prioritizing marketing and product design over recruitment and selection of employees has its positives and negatives. The positives that could come out of this are bringing high amounts of attention to the company and getting successful reviews from the customers. This is more likely to be the case if the company has been building for a while and has a strong foundation and culture. They negatives that could come out of this are giving all of the resources to these divisions of the company and potentially not getting the result they were aiming for. The only way to know if the company will be successful is after they produce the product and if the customers are satisfied. That being said, if they prioritize marketing and product design and start selling their product, there is no guarantee that they will be successful. Just because the company prioritized these divisions, does not mean that they had the best people within them to produce a successful product. But, who knows, if the company is confident and has a strong foundation, they could be successful in the end.