You always need to know where is ok to go and where is not. The resource from the internet can help a lot. Stay active is important to create impressions. Know what you need and want is the place everything starts.
Know the law
In recent days, regulations and laws related to digital content are quite complete. The first thing you as digital marketer wants to be aware of is making sure your digital content is always legal. If you come up with some genius marketing content that violates the regulation, it will never lead to a better impression of your company.
If you are following the news, you will find out the law are keep updating, to making sure people’s benefit is been protected. Be alert with the change and always come back and check once you are uncertain about something.
Use the tool
There are many free or paid tool can help you manage the online branding content, from sending you related news like Google alert, to brand content evaluation tool like Brandyourself. Both of them can offer a convenient working experience. Moz.com offers a keyword explorer service that gives suggestions to current branding strategies.
Use the tools well can largely improve digital marketing performance and improve the positive impression. By paying close attention to any related online content, a marketer can know the newest impression people have about our brand, we can actively offer positive reinforcement to encourage more people to share positive information about our brand. If the information is negative, it is important to see if it’s just rumor or hate comments, if so, seeking for a website manager to remove the content and create clarification is the best thing we can do. If the negative information is real, then, figure out how to take the responsibility should be the first priority. Do not try to lie or make the situation vanish! At the age of the internet, you cannot hide anything.
Keep push out new content is essential for your brand. Stay active on the internet, so people who are interested in your brand can always find the latest information about you. For some loyal followers, they would love to have more opportunities to interact with you as well. And for fellow partners, they would also love to see you stay active and keep providing informative posts.
People’s taste in things changes fast. This year, they believe a professional website should contain a lot of text, next year, they want to see images. You never know how did you lost new viewers, they might find the online material is inconsistent with real store product, or they just find the website design looks suspension. Always make updates to your online content and design can improve the trust between you and your brand lovers.
Aware of the needs
Are 3 employees enough to handle the tasks? What about 5? Are Facebook, Instagram, and Twitter enough to cover all potential customers? Do we want to add Pinterest and Reddit? Figure out what you need to be able to produce good online marketing material is a tough job.
To be able to figure out what you need, first of all, you need to know what you want. Do you just want to push out blogs? Do you want to let people know by having some social media platform? And do you want to also take on the most efficient online marketing methods – emailing campaign? After you make all the decisions, now it’s time to figure out the positions in the marketing team. And in the end, after we figured out all the detail, now it’s time to see if we can remove some campaigns or combine some works.
Steinmetz, K. 2018 “How Your Brain Tricks You Into Believing Fake News”
Brandyourself.com “Improve your online reputation. Protect your online privacy.”
Stucker, D. 2019 “Digital Marketing is the Foundation of Your Brand”