Luisa Massarani is our guest blogger today. She was one of our cyberscholars, visiting Hatfield and Cyberlab from June 29th through July 4th, to learn our tools and resources in order to collaborate with us from the Brazilian Institution she works for, the Museum of Life (Museu da Vida), FIOCRUZ Foundation. Luisa is also the director of RedPOP-Unesco, the Network for Popularizing Science and Technology for Latin America and the Caribbean.

Over the last decade, Brazil has been systematically investing in public engagement in science and technology (S&T), both in pratical activity and in research. As someone who works in the field, I don’t need to be persuaded how much it is important to invest in it. In fact, other countries around the globe have been much more aware of the importance of supporting public engagement in S&T.

However, less effort has been put into understading the meaning different publics make of the public engagement in S&T actitivies – a challenge faced not only in Brazil but also around the globe. In my view, understanding the audiences is, in fact, the main question mark we face in science communication.

This was the main motivation that made our research group at the Museum of Life – a hands on science center in Rio de Janeiro, linked to the research institution Oswaldo Cruz Foundation – focus our attention to audience studies. Latin America has good scientific production in audience studies – mainly in soap operas. Very little, however, has been produced in science communication.

In 2009, we succeed in having a grant for designing a study on audiences and science coverage in TV news as result of a collaboration among 10 countries in “Ibero America” (Latin America plus Portugal and Spain). Since then, we began applying the methodologies we used for that study in the context of a science exhibition. In particular, we were very excited to understand further science exhibitions and 5-8 years old kids – which is a wonderful age for engagement in science due to their natural curiosity about the world around them. Furthermore, there is a substantial gap of literature focusing on this issue.

We feel that further methodologies are necessary for understanding in fact the meaning the kids make of the exhibitions.Thus, since the very begining, the connection with Cyberlab has been very exciting, due to the opportunity for opening new intellectual doors for us. Visiting Cyberlab in person during the week of June 30th was not only very useful and important from the point of view of developing new and more robust methodologies but extremely inspiring for new research and collaboration ideas.

I go back home prepared to start phase 1 of collecting data of the exhibition entitled Forest of Senses, which aims to foster curiosity of kids toward the Brazilian biodiversity. We will implement the methodology we designed together with the Cyberlab team, including installing the equipment that will allow us to transmit to Newport in real time what we will be observing in Brazil. We hope to, very soon, have results to share with all of you!