This page provides an overview of the general timeline and milestones for Phase 1. See also:

Phase 1: Timeline and milestones

Sept.-Dec. 2017:

  • Content teams: Evaluate and organize existing content, prioritize content and identify gaps, Revise and create new content (as needed)
  • EESC:
    • Hold kickoff and follow-up meetings with content teams
    • Continue technology development and initial wireframes/design/theming
    • Move internal content (employee resources) moved to new site

December 2017:

  • Preview new web presence at Extension Annual Conference

Jan.-Feb. 2018:

  • Content teams:
    • Evaluate and organize existing content, prioritize content and identify gaps, Revise and create new content as needed
    • Enter content in new website (February)
  • EESC:
    • Continue meetings with content teams as needed
    • Recruit and hire content strategist
    • Refine framework (programming, design)
    • Internal user testing
    • Initial training
    • Ongoing training, support, consultation as content teams begin to enter content
    • Import centrally-managed content

March 2018: New Extension web presence launches (Phase 1)

Our minimum viable product approach means we launch with essential features and priority content.

The ultimate “go live” decision will be made by Extension leadership, with input from program leaders and the project team.


  • Communication: Regular blog updates including status updates, FAQs, content team progress, previews/examples, etc.
  • Content strategy: Content teams, program areas, and EESC collaborate to develop, refine content strategy
  • Content management: After launch, content teams manage content on Extension web presence (assess needs, evaluate, prioritize, create/revise, publish, maintain, retire)



Phase 1: Completed

  • O&E exec green light, form steering committee, announce project
  • Research and discovery work (users, scope, SWOT, current status, analytics)
  • Discovery report** (what we know, where we are, where we need to be)
  • Strategy work (content audit, priorities, options, implications, resources)
  • Strategy report** (how we will get where we need to go).
  • Identify/confirm contacts for site managers/decision makers for each website in the OSU Extension family.
  • Preliminary development: With CWS, set up necessary servers and development sites.
  • Identify essential features/functions/content and develop initial content strategy for new OSU Extension CMS/main web presence.
  • July/August 2017: Digital strategy review/approval from O&E exec team
  • September 2017: Digital strategy overview meetings with program leaders, regional administrators
  • November 2017: Internal (employee resources) content moved to new site (“intranet”)

** Key point for O&E executive team input, direction, decision

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