A trip to the apple orchard this past weekend led to rows of trees available for picking. Fallen apples lay scattered across the ground; low branches held a few ripe pieces in easy reach. This season, the website content is in a similar situation. Fallen apples represent the bushels of content that need to be cleaned up. The low hanging fruit is a handful of easy tasks to get started on.

If we want our visitors engaged and involved with Extension, then we have to be active too in providing relevant and current resources. If our online content becomes outdated, such as an article with crop statistics from 2002, then potential clients may begin to wonder about our advice. It’s easy enough to update, or leave out, time-dated information if it’s not essential to the article.

Updating your web content maintains trust and loyalty with Extension’s audiences. It also helps search engine optimization and builds the confidence of new visitors about our authority on the topics.

Cleaning the content

A year ago, the majority of archived county and program sites on Drupal 6 sites went away for good. The flurry in putting content on the new website meant some content didn’t get thoroughly reviewed. Others got left in Box unless someone asked for it.

Do you have content that needs a second look? Some of the low hanging tasks could include:

  • Look on your groups page, filter by “events” and archive any old events that no longer need to be visible to the public.
  • Ask EESC for a spreadsheet that shows all content for your group listed by publication date. Then start reviewing the oldest among them. If you’re unsure it’s worth updating, search around to see if there’s content that is similar or think about how it could be repurposed.
  • Look at the the Box files or content in your groups folder marked “draft” to see what could still be reviewed and published.

While you need to look for accuracy and completeness of the content, EESC is contributing to this process too.

  • The publishing team is copyediting your published content. Also, they are adding formatting that helps with website readability. They are currently 20% through all the web articles.
  • The web and content strategy team is fixing broken links and changing published content to correct content types. This mostly means changing educational documents to more accessible articles.
  • The administrative team is tagging catalog publications to improve findability. They are also helping with missing photos or image quality.

You can keep track of what we’re doing by looking at the “Revisions” notes tab of your content when logged in. If there are major changes, then we will email you directly with questions. Learn more in the web guide.

Keeping on top of content’s health is best managed when pruned a little each day over the winter months. Set a maintenance plan, and then come spring your resources will be fresh and ready for new growth. This will make our web visitors very happy.


Web updates

In case you missed it, last week’s blog post shared what Salesforce looks like to someone using it. This can help you in better understanding how a CRM (customer relationship management system) works.

Thank you to all the Extension program area leaders for sharing your goals with EESC in October. This will help inform our communications and content strategy over the next year. Stay tuned!

Keeping content fresh, current, and accurate on the Extension website means knowing the tools to keep existing content maintained. In certain cases, you may want your content to be invisible to visitors if it becomes out of date. Or, you might want to review the content another person updated before it gets published.

There are three ways to make content unpublished:

  • Draft: The content needs to be finished/reviewed before it gets published.
  • In Review: The content was published, but has been taken down for review.
  • Archived: The content was published, but is now out of date or no longer needed.

At the bottom of any edit screen, you will see these options in a drop down field above the Save button.

You can also see the status of all content at a glance on your group’s list of content.

Note that if you “Edit” a piece of published content and set its state to “Draft”, the previous version of that content will remain visible. To hide all previous versions, set the state to “In Review” or “Archived” instead.

To see the public version of the content, click on “View” tab. To see the latest draft of the content, click on the “Latest version” tab. These tabs are visible below the title on the content’s page. You can also see a “Revisions” tab, where all the past published versions can be found and reverted back if needed.

When you save a piece of content, you can enter a “Revision log message” to describe the changes you made or why you made them. These messages get displayed in the Revisions tab.

It is recommended for educational content or annual events to “archive” rather than delete. Deleted content will no longer be accessible and cannot be restored. Archived content can still be found on the Group Content page when logged in if you want to update it and republish. It also helps avoid the content being inadvertently added again, since the reason it was “archived” can be noted in the revisions field for future reference.

Read more in the user guide under Managing Content. As you do some housekeeping of your group’s content, reach out to the web team if questions come up. Thanks for your work to keeping the quality of content reflecting the valuable service OSU Extension provides the broader community.