Our new web strategy is focused on bringing the breadth and depth of OSU Extension content into one place. Content teams are crucial to this effort.

Thank you to those listed on the pages below for stepping up to serve as members of content teams. We appreciate your time and commitment. Your early efforts will pave the way for all of us to have an awesome web presence! Thanks also to our Program Leaders for your support and collaboration.

What are the roles and responsibilities of all groups?

Content Team Leader/Group Site Manager: Act as a single point of contact and liaison between program/topic content team or county office/combined station group and EESC

  • Evaluate and organize existing content (content on program, county sites, etc.)
  • Prioritize content and identify gaps
  • Revise and create new content (as needed)
  • Enter content in new web framework
  • Manage content on Extension web presence (assess need, prioritize, create/revise, publish, maintain, retire)
  • Collaborate to develop content strategy (across programs and with EESC)

For entering and revising information on the website, access is divided up by content groups, program groups, and county office/combined station groups. In some cases, you may be in more than one group, such as if your expertise is in more than one content area.

Three intersecting circles Content team, Program statewide, County

 

Program/Topic content teams

Here, you can find information about each program/topic content team in case you need to be in touch.

The program/topic content team information is displayed on the main top menus for “Topics” and “Get Involved” and can also be found through search. The program areas within Extension can be found in the “About Us” menu.

Content groups

All educational content is created, reviewed, and added through the content teams, including statewide and regional content, and display primarily on the topic pages. Extension catalogs, news story, or featured questions, which are already put on the website by EESC.

Each topic page has different content teams that contribute content to it, and representatives from each content team or other interested experts will also make up a topic committee for all the different topic pages. These topic committees will meet regularly to decide what to feature on the topic landing page by finding content that answers:

  • What questions are people asking?
  • Is there something timely to share?
  • What do we want people to know?

Topic committee responsibilities will include:

  • Meet regularly to decide what to feature on the topic landing page, so it stays balanced, fresh, and interesting.
  • Decide ways to group content under displayed headings (these can change out), which may require asking content teams to add specific keywords (e.g. urban, rural) to their content to help in the sorting/filtering.
  • Communicate with EESC to find out analytics about what the audiences are reading or searching for on the website to help inform the decisions.
  • Share with their respective content teams about content that needs to be updated or created, which can be added to an editorial calendar for planning purposes.

Program groups

The programs (different from program areas, project/program centers, or industry programs) are defined as externally recognized statewide OSU Extension programs that provides long-term engagement or volunteer opportunities for Oregonians.

The program teams arrange their content on program “mini-sites” displaying program resources unique to their participants. The program teams that also have county-level program pages are Master Gardener and 4-H:

Their “mini-sites” have consistent sub-pages titles meant to be similar across counties. Local and statewide “program resources” sorted by category or content “tagged” for their programs display on the sub-pages.

County/combined station office groups

Here, you can find information about each county web group in case you need to be in touch.

Each county/combined station has a “mini-site” in Extension’s new web presence, which consists of a “landing page” and one or more “sub-pages.” These pages are intended to hold information about the physical location itself (e.g., location, hours, contact information, facilities, faculty/staff directory, local context, events happening at the location).

County/combined stations can point people to topic pages that are of interest using “button links” and “feature” seasonal educational content (e.g., event, article, publication, etc.) that topic content teams upload to the website if relevant to the regions.

Site managers for the county / combined station office groups can add new members, act as point person for questions, feature rotating content, stay up to date on latest website changes, and communicate with Regional Directors and EESC web team as needed.

Different types of content that the groups enter

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