Virtual Extension

OSU Extension’s educational outreach teams — PACE, EESC and ECTU – are continually adding new resources and updates to the Virtual Extension site on the Extension Employee Intranet.

Virtual Extension complements OSU’s Keep Working and Keep Teaching websites, with information specific to our Extension and Engagement context. The website features a list of resources to help you:

Virtual Extension was featured on this week’s First Monday video.

The Virtual Extension team seeks your feedback, and for you to share your needs and ideas so we can work together through this current situation and position us for even more ways to serve Oregonians in the future. Let's talk button

OSU Extension Professional Development & Connection Opportunities

Starting this week join us for daily Zoom training sessions.

  • Marketing Mondays
  • Technology Tuesdays
  • Water Cooler Wednesdays
  • Teaching Thursdays
  • Financial Fridays

 

Extension Website Training

Wednesday April 8  8:30-10:30

Join us for a special 2 hour session for all staff and faculty who currently work on the Extension website or would like to start. This training will include an overview of Extension’s web strategy initiative, a tour of the website, and demos and Q&A based on audience interests.

Presented by: Victor Villegas, Technology & Media Support; Michele Scheib, Content Strategist; Bryan Mayjor, Web & Content Strategy Leader; Tamara Hill-Tanquist, Web Designer; Amerie Lommen, Web Developer

Join via Zoom

 

Kudos

We’d like to give a big shout to Washington County’s Jenifer Halter who posted tips for searching the Extension website.

 

Zoom Security

Learn how to properly configure your Zoom Meetings to prevent Zoombombing.

 

Web updates

The events content type has two new features:

  1. Zoom meeting information. You can now add Zoom link, meeting ID, and phone-in numbers
    Fields available for zoom events
  2. Event status. You can now add the status to events.
    screenshot showing status options

Online events now have a dedicated page. A link to the Upcoming Online Events can be found on the Statewide Events page.
onlne events list image

As you think about ways to engage the public from a distance, there’s new visual features on the website to try out. If you need quick ideas to fill out your newsletters, then a tool coming soon will give you ready-to-go content teasers and photos to use. Finally, we give a few tips about sharing coronavirus updates and content on the website.

New tools to try out for digital delivery of information

You often get asked how to identify a plant, a spider or many other things that people encounter in their homes or fields. Or how to build a raised bed or landscape wall. Content teams that need to share identification photos and descriptions, or step by step instructions, can do so in the new virtual “educational gallery” content type.

Learn more about how to set up an educational gallery in our web guide.

If what you need to share is more text than visual-based, then programs and projects also have the option to add collapsible page sections to their subpages. This helps people see the process at a glance, and expand to read more.

Here’s information in our web guide on how to add page sections.

In the coming weeks, our outreach may rely on our social media and newsletters for ways to engage with and deliver information to our communities. If you postpone or cancel an event, maybe there’s some good content online on the same topic to share in the meantime. When you log in to the Extension website, you will soon be able to access a “content bank”.

This will be an easy way to find existing web or video content that meets a need (e.g. blueberries is the top search on our site this week), and be able to download a photo, URL and short blurb you can share. This directs people to read the full article online.

Once this is ready, the content bank will be found on your My Groups page when logged in.

Also, check out the Virtual Extension webpage for other ideas. It is a growing resource! EESC will continue to solicit from across Extension more shareable content and engagement suggestions to share on this page. We’ll also continue to add tutorials, such as on how to do a video from your smartphone or set up Facebook Live, and the best situations to use those tools.

Adding web updates related to COVID-19

An emergency announcement appears in red across the top of Extension website pages to let the public know of recent decisions.

If you have specific updates for your county or program, then you can add a regular announcement that will show in an orange bar across your page. Make the title specific, so when people search the site the announcements are distinguishable.

Your county pages office hours now indicate that offices are not open to public traffic but that you can be reached via phone or email during regular business hours.

On event pages, you have a standard COVID-19 statement too that you can change as you know more about if the event will be postponed, canceled or done virtually.

The homepage directs people to the CDC fact sheets on handwashing and other important information in English and Spanish. If content teams add videos, web articles, or online resources from other places on hand-washing and topics related to Extension’s work, please select the keyword “COVID-19” so it can be compiled in searches. We may add a new tag, collection page or other ways to gather the information down the road.

You can always contact us through our beav.es/extension-support request system if you have a question along the way.

The Web and Content Strategy team is committed to website accessibility. Accessibility means that content is available to and used by a diverse variety of visitors. This refers to making a site useable for people with physical and situational disabilities. But, it can also apply to others, including:

  • People using small screens on mobile devices
  • English-language learners and automatic translators used by non-English speakers
  • People of diverse ages
  • Non-human visitors to the site, such as search engine crawlers

As an institution that receives federal funding, we are legally required to make content and services accessible.

Many accessibility features are built-in to Drupal platform. We promote accessibility best practices in our workshops and training materials. But what about people who speak a non-English language?

The Office of Diversity, Equity, and Inclusion recently added a document translation service. The TRANSPORT translations portal is a tool you can use to submit documents for translation, or to get a price quote to help with your program planning. This tool is available to all Extension employees.

Non-english speakers in Oregon
Source: https://datausa.io/profile/geo/oregon#languages

In 2018, the most common non-English language spoken in Oregon was Spanish. 9.36% of the population of Oregon are native Spanish speakers.

Website analytics over the past year show that the percentage of users who have their browser language set to Spanish, 0.16%.  This is a sign that the Extension website is not meeting the needs for the majority of Spanish language speakers.

We are in the process of adding Spanish language translation capabilities to the Extension website.

This is an ambitious project and will be developed in 3 phases over the year.

Phase 1: Manual individual page translation

  • Over the next few months the web team will be configuring a set of multilingual modules to enable translations. Once this is in place, you’ll be able to add an Español translation to your content.
  • If a page is available in another language, users will be able to switch from English to Español by clicking the Español tab.

Phase 2: Google Translate integration

  • When a new version of an English page is saved, the system will make a call to Google Translate to create a  Spanish translation. Translations will have a moderation process, so only reviewed translations will be available to the public

Phase 3: Fully translated website

  • All content, tags, topics and menus translated

Extension & Experiment Station Communications (EESC) has some history with multilingual websites. Back in 2014, the EESC publications team produced two spiral bound, pocket-sized “flip books” for Christmas tree management. Each book has a side written in English and when you flip it over, you have the same content in Spanish. The authors were also interested mobile version for workers in the field. Using the multilingual capabilities in Drupal, we recreated each book in both English and Spanish. Users switch between English and Español by clicking a button. These are a fully translated websites, where there is a matching page for each language.

Below are some screenshots of the flip books showing both the  English and Español versions.

Mobile phone:

Mobile side-by-side comparisons

Desktop browser:

preview of EM 9093 website

preview of PNW 659 website

Website updates

  • “Languages spoken” field was added to user profiles for listing other languages that you speak.
  • An “impact stats” section that shows as an orange bar across the page has been added for program pages. You can see an example of this on the Extension homepage.
  • Added a new “podcast” content type for sharing podcasts. For more information see the Podcast chapter on the Extension Website User Guide.

“There are clear champions related to the digital strategy,” said Anita Azarenko at a quarterly conversation last summer. “Is there a way to capture that enthusiasm, that energy, to help the web and content strategy team help others? I’m not saying put more on your plate because some of you are already doing this, but how can you help others make this transition?”

At our Extension annual conference in December, our web team saw some champions at work. We observed Extension faculty coaching colleagues on producing peer-reviewed educational content. We heard people talking about how topic pages or journey maps function. And we had full rooms of people at our sessions hoping to learn more and get their questions answered.

We also want to recognize the 50 people who were most active in 2019 to keep the content current. They dove in and put things into the new content management system, so it could show up on the Extension website. Thank you!

Looking forward

As we start the new year, we will look for champions who share their best practices or how-to tips with others. Or, implement new processes as a team. Here are 3 ways you can contribute in 2020 to helping your colleagues:

  1. Convene your group or team to put together a content calendar or make decisions about recurring questions
  2. Subscribe to these blog posts to stay up to date, and share as a regular agenda item at your future meetings
  3. Join others to present a peer-based training or contribute your thoughts in a Navigator blog post

Jen Holt, who coordinates Oregon Master Beekeeper and Oregon Bee Atlas programs, shared her experiences with the transition.

“At first, I was a slightly unwilling participant. I had an established program with an existing website that had served us well for many years,” she explained during the Extension annual conference.

“Yet, once I got started I grew in my understanding and use of the new Extension website. I have been using this website for a year now, and the finished product greatly exceeds what we were using in the past.”

She admits the hardest part is learning the terminology, but that the help docs can be your friend. She likes that new pathways of involvement are now available online:

  • The interactive features for the general public to have their questions answered
  • The ability to highlight a list of their publications and events based on tags
  • A way to tie into the larger OSU and Extension community.

View her slides and notes for her presentation.

Would you like to share your experiences in a future blog post? Contact us to let us know.

Roundup of Web Updates during 2019

If you missed out on reading the posts last year or want a recap, this roundup will get you on track with what we did:
  • Launched new designs for county landing pages, local focus areas and the Extension homepage. We also made it easier to show different style formats.
  • Added many new tools groups can see when logged into the site. You can now see feedback from visitors and analytics dashboards to show their activity. Also, review any revisions notes from EESC copyediting.
  • Answered over 600 support requests from Extension faculty and staff throughout the past year. As a result, we made many iterative changes to existing features to make the site work for different situations.
  • Hired a new Salesforce programmer who has met with different groups. He shared how this new constituent relationship management system can apply to Extension’s work in the future.
  • Held trainings around the state, and taught how to use OSU tools like Box or Beav.es for file and link management. We also created new how-to videos to familiarize you with the website.
  • Outlined everyone’s content management roles, and how to count your web activities in Digital Measures. We also integrated your awards and publications from Digital Measures into your profiles.
  • Shared tips on sprucing up newsletters or catching the attention of web visitors. We also added tools or data-informed recommendations for improving content’s readability, accessibility and findability online.

This month, we released a content analytics dashboard for content groups on the Extension website. Now, the most useful data about your content is in a simplified interface that you can access directly from the Extension website. 

Many thanks and kudos to the EESC web team’s student employee Hawii Boriyo, who implemented the dashboard and helped greatly with it’s planning and design!

How to access the dashboard

When you log in to the Extension website and go to the group content page for one of your groups, you will see a new “Analytics” tab at the top of the page. Clicking on this tab will take you to the dashboard for the content in that group.

On the top of the dashboard, there is a link to “See analytics for all of Extension” that expands the data displayed on the dashboard to include all content on the Extension website, so you can see how your content compares.

In the future, we plan to implement additional dashboard views that can provide data about individual pieces of content as well as all content by a particular author and program area.

Data available on the dashboard

Dashboard screenshot

The dashboard is broken up into several sections:

  • Top content: this section contains information about
    • How often content from the group is viewed (pageviews)
    • How many people visit the group’s content (users)
    • How long on average that people spend viewing the content
    • The most visited pages in the group
  • How visitors find us: this section contains information about\
    • The way that visitors find content produced by the group (see the help text on the right-hand side of the dashboard for definitions)
    • Websites, both internal and external to OSU, that link to the group’s content  

Dashboard screenshot

  • About the visitors: this section contains information about
    • The approximate locations of visitors who view  content from the group
    • The preferred languages of visitors to the group’s content
    • The types of devices used by visitors to access the content
    • How many times visitors visit content in the group
  • Visitor navigation: if you are a member of a program group, you will see this section with information about the first and last pages visitors go to when they visit the group pages
  • What visitors look for: when you look at the dashboard for all content on the Extension website, you will see this section with information about the most common terms visitors enter in the search box on the Extension website. It also shows the most common terms people enter that return no results.

 

How to use the dashboard controls

There are several controls on the dashboard you can use to expand or restrict the data you see. 

  • Date range: at the top of the dashboard there is a dropdown widget where you can select the date range for the data shown on the dashboard.
  • Page title: in the “Top Content” section, there is a widget you can use to see data about only a specific page or set of pages. To do this, type in the title of the page and press enter. If you don’t know the exact name of the page, you can click on the box that says “EQUALS” to reveal a dropdown where you can select “CONTAINS” instead.
  • Search terms: in the “What visitors look for” section on the all Extension dashboard, you can filter to see if the search terms contain a particular word. To do this:
    • Click on “EQUALS” to reveal a dropdown and select “CONTAINS”
    • Type in the word you want to filter by and press enter

How to interpret the data

The content analytics dashboard provides quantitative data about content, meaning that you will need to do some interpretation in order to find actionable takeaways. These dashboards can be useful to see if outreach or content strategies you are trying lead to an intended change. Here are some tips for doing this:

  • Identify gaps and opportunities
    • The “About the Visitors” section may show you audiences that you may not be effectively serving up to this point. Do you have content relevant to the places they are from? Do you have content in the language(s) they prefer?
    • On the flip side, this section may reveal that audiences you have heavily focused on in the past are not using your content as often as you would like. If this is the case, you may need to do some outreach to figure out why this is or reconsider where you are directing your efforts.
    • In the “How visitors find us” section, look at the sites that are linking to your content. Is your content appropriate for people coming from those sites? Are there any sites you know of that you would like to link to you?
    • The “What visitors look for” section may identify topics visitors are interested in that your group has expertise in.
  • Look for trends and outliers
    • In the “Top content” section, look for pages that are more popular than others, pages where people spend more time than average. Then, you can see what about that content  could help to bring the rest of your content up to that level.
      • One way to do this for pages is to look at the feedback on the page.
    • Also look at the pageviews over time graph at the top of the dashboard for times when pageviews spiked. Do you know why the spike happened? Can you make that happen again?
      • If you don’t know where a spike in pageviews came from, try narrowing the date range for the dashboard to only that day and look at the “Where visitors come from” section.

In the new year, we will work to do some online tutorials or webinars to offer more suggestions on analyzing your content data, answer your questions, and hear from you on other analytics that may be useful. 

Web updates

  • If you are filling out your Digital Measures, read this blog post from earlier in the year about how to count your web efforts this year.
  • Events now can add related content. Using the new field, select existing content by title and it will be featured on the bottom of the event page. This can be useful for people to learn more about the topic or presenter.
  • Topic resources pages and search results can now be filtered by audience.
  • When creating an event, there is now the option to hide the address and instead display “Location details will be provided to attendees.”
  • County landing pages can now display up to 5 local focus areas.

If you saw something at the 2019 EAC you found especially interesting and I’m not covering it here… We encourage you to scroll down to the “Leave a reply” section. Please post a comment to describe how we can help.

On behalf of the Navigator team and others in EESC, just a quick “thank you” to all who had conversations with us, stopped by our table, or simply listened in on the exciting ways in which we have been working to empower digital engagement for Extension in 2019.

What is Navigator? Navigator is a customer-focused system to engage Oregonians and deliver information across multiple channels

In case you missed one of our teams’ sessions, or were looking for a way to rekindle some of the excitement building up around what was presented, here are some downloadable presentation materials we think can help you build ideas for digital engagement in your program area or office.

 

1. DIY Extension Marketing

Michele Scheib, Ann Marie Murphy, Chris Branum, Nicole Strong

Creating awareness of the value of Extension and recruiting participants and volunteers is often top of mind and can be a challenge for Extension offices and programs. This session shared tools, ideas and experience to help market Extension in your county and region from a variety of people and perspectives.

Download presentation

From the Extension Website User Guide

 

2. Extension Website Lightning Talks

Bryan Mayjor, Amerie Lommen, Michele Scheib, Jen Holt, Mark Kindred

The Extension website is more powerful than many realize. In this session, we presented short lightning talks on tips and tricks for using the Extension website and related tools, reporting impact (including Digital Measures), best practices and requirements for web content (including accessibility for visitors with disabilities), and news about upcoming milestones in Extension’s digital strategy, including CRM development.

Download presentation

Handouts

 

3. Building a CRM Practice in Extension Programs: the How & the Why

Mark Kindred, Carrie Berger, Daniel Leavell

The Extension Service is scaling up its use of CRM (Constituent Relationship Management) software as a digital tool to increase efficiency and strengthen productivity. For each program across Extension, the scope and scale of a CRM practice will differ. This presentation highlighted the steps undertaken to assess, plan, and implement a CRM practice using Salesforce. Learn what worked, what didn’t, and why this digital solution was necessary for helping the program achieve its goals.

Download presentation

 

 

4. Who Did What? Simple Secrets to Effective Writing

Jim Sloan and Janet Donnelly

This humorous, interactive session described the basic rules for writing for a general audience. We covered how to outline your material, how to structure sentences and paragraphs, and how to develop a writing style that engages and entertains readers. This session is helpful and inspirational to anyone in Extension who writes material for a lay audience.

Download presentation

 

 

5. Extension Efficiency and
Growth Opportunities

Amerie Lommen, Xenia Velasco, Mark Kindred, Jeff Sherman, KJ Knight, Kevin Leahy, Raul Burriel

A panel that helped foster ideas for social resilience and growth mindset, intergenerational marketing, community engagement, sustainable growth, keeping up meeting and event attendance within the community, reaching the next generation, and more!

Download presentation

 


About the Navigator digital engagement team. In the coming months, many of you will hear from me as I produce a long-term CRM strategy for OSU Extension. I look forward to talking with you and ensuring the CRM plans are in alignment with the business needs of your unit and the long-term vision of the university. The Navigator team is looking forward to talking with you about how digital engagement is aligned with your work and can provide new benefits.

Last week we launched a new homepage design for the OSU Extension website. Additional design refinements for the homepage will be coming soon. Homepage updates include:

  • New feature to sharing three key statistics. (This will also be available to content groups for program subpages and collections.)
  • New footer for the OSU Extension website. This is the black section at the bottom of all pages on the OSU Extension website.
  • Easy ways to find information for local county offices, including a direct links to each county’s event page.
  • A new design for homepage featured content. This will highlight awesome content across OSU Extension.
  • Ask an Expert featured questions.

Check it out, we’d love to hear what you think! Share your feedback.

 

Come see us at the OSU Extension Annual Conference!

These are our sessions:

 

Extension Website Lightning Talks
Jennifer Alexander, Mark Kindred, Amerie Lommen, Bryan Mayjor, Michele Scheib
Wednesday, 9:15-10:00am

The Extension website is more powerful than many realize. In this session, we will present short lightning talks on tips and tricks for using the Extension website and related tools, reporting impact (including Digital Measures), best practices and requirements for web content (including accessibility for visitors with disabilities), and news about upcoming milestones in Extension’s digital strategy, including CRM development.

 

DIY Extension Marketing
Ann Marie Murphy, Nicole Strong (TBC), Michele Scheib, Erik Simmons (TBC), Chris Branam, Kym Pokorny
Tuesday, 1:30-2:45pm

Creating awareness of the value of Extension and recruiting participants and volunteers is often top of mind and can be a challenge for Extension offices and programs. This session will bring tools, ideas and experience to help you market Extension in your county and region from a variety of people and perspectives. Come prepared to share one of the most effective 2019 marketing efforts from your county or program!

 

Building a CRM Practice in Extension Programs: the How & the Why
Mark Kindred, Carrie Berger
Wednesday, 10:15-10:45am

The Extension Service is scaling up its use of CRM (Customer Relationship Management) software as a digital tool to increase efficiency and strengthen productivity. For each program across Extension, the scope and scale of a CRM practice will differ. This presentation will highlight the steps undertaken to assess, plan, and implement a CRM practice using Salesforce. Learn what worked, what didn’t, and why this digital solution was necessary for helping the program achieve its goals.

 

Extension Efficiency and Growth Opportunities
Jamie Davis (TBD), Amerie Lommen, Mark Kindred, Jeff Sherman, Kelsey Knight, Kevin Leahy, Raul Burriel
Thursday, 1:00-2:00pm

Join us for a panel that will help foster ideas for social resilience and growth mindset, intergenerational marketing, community engagement, sustainable growth, keeping up meeting and event attendance within the community, reaching the next generation, and more! The panel will feature: Jamie Davis (Social Media), Amerie Lommen (EESC/Web Strategy), Mark Kindred (CRM), Jeff Sherman (non-traditional community engagement models), Kevin Leahy (holding meaningful meetings; getting community to attend Extension events), Raul Burriel (tech/media strategy)

 

Internet Productivity Tips & Tricks: Getting the Most Out of Your Web Browser and Online Search
Victor Villegas
Wednesday, 10:15-10:45am

Learn how to get the most out of your web browser, increase your productivity and find information faster online.

 

Information table at the conference

We will have a table on Tuesday, Wednesday and Thursday. Come find us and ask questions. We’d love to see you!

 

 

UPDATED 11/26/19: The new OSU Extension website homepage has been launched! Check it out, we’d love to hear what you think! Share your feedback.


A new design for the OSU Extension website homepage will be launching soon!

Updates include:

  • New feature to sharing three key statistics. (This will also be available to content groups for program subpages and collections.)
  • New footer for the OSU Extension website. This is the black section at the bottom of all pages on the OSU Extension website. This is viewable now.
  • Easy ways to find information for local county offices, including a direct links to each county’s event page.
  • A new design for homepage featured content. This will highlight awesome content across OSU Extension.
  • Added Ask an Expert featured questions.

Keep an eye on the homepage over the coming days to see the updates.

 

Come see us at OSU Extension Annual Conference!

As you plan what sessions you’ll attend, consider these:

 

Extension Website Lightning Talks
Jennifer Alexander, Mark Kindred, Amerie Lommen, Bryan Mayjor, Michele Scheib
Wednesday, 9:15-10:00am

The Extension website is more powerful than many realize. In this session, we will present short lightning talks on tips and tricks for using the Extension website and related tools, reporting impact (including Digital Measures), best practices and requirements for web content (including accessibility for visitors with disabilities), and news about upcoming milestones in Extension’s digital strategy, including CRM development.

 

DIY Extension Marketing
Ann Marie Murphy, Nicole Strong (TBC), Michele Scheib, Erik Simmons (TBC), Chris Branam, Kym Pokorny
Tuesday, 1:30-2:45pm

Creating awareness of the value of Extension and recruiting participants and volunteers is often top of mind and can be a challenge for Extension offices and programs. This session will bring tools, ideas and experience to help you market Extension in your county and region from a variety of people and perspectives. Come prepared to share one of the most effective 2019 marketing efforts from your county or program!

 

Building a CRM Practice in Extension Programs: the How & the Why
Mark Kindred, Carrie Berger
Wednesday, 10:15-10:45am

The Extension Service is scaling up its use of CRM (Customer Relationship Management) software as a digital tool to increase efficiency and strengthen productivity. For each program across Extension, the scope and scale of a CRM practice will differ. This presentation will highlight the steps undertaken to assess, plan, and implement a CRM practice using Salesforce. Learn what worked, what didn’t, and why this digital solution was necessary for helping the program achieve its goals.

 

Extension Efficiency and Growth Opportunities
Jamie Davis (TBD), Amerie Lommen, Mark Kindred, Jeff Sherman, Kelsey Knight, Kevin Leahy, Raul Burriel
Thursday, 1:00-2:00pm

Join us for a panel that will help foster ideas for social resilience and growth mindset, intergenerational marketing, community engagement, sustainable growth, keeping up meeting and event attendance within the community, reaching the next generation, and more! The panel will feature: Jamie Davis (Social Media), Amerie Lommen (EESC/Web Strategy), Mark Kindred (CRM), Jeff Sherman (non-traditional community engagement models), Kevin Leahy (holding meaningful meetings; getting community to attend Extension events), Raul Burriel (tech/media strategy)

 

Internet Productivity Tips & Tricks: Getting the Most Out of Your Web Browser and Online Search
Victor Villegas
Wednesday, 10:15-10:45am

Learn how to get the most out of your web browser, increase your productivity and find information faster online.

 

Information table at the conference

We will have a table on Tuesday, Wednesday and Thursday. Come find us and ask questions. We’d love to see you!

 

UPDATED 5/14/2020

We want people to understand what OSU Extension does and how it is relevant for their lives. This isn’t easy, we provide resources for many topics and our impact is challenging to summarize.

Below are some tips when writing for county pages:


Make it easy to read

  • Read the text out loud. Are there sentences where you need to slow down? Is the sentence long? Try breaking the information up into smaller sentences. Consider removing some information.
  • Write for a general audience. The target audience for county landing pages is the general public. Aim for an eighth-grade reading level. Use terms that are general and understandable for people unfamiliar with OSU Extension. Avoid using program names and internal jargon when possible.
  • Write directly to the reader: Whenever possible use ‘you’. We serve you. Avoid ‘clientele’, ‘customers’, and ‘audience’.
  • More tips: See writing for the web.
  • Helpful tools:
    • Hemingway Editor: Estimates the reading level. Highlights text that is hard to read. Is free. See how to use Hemingway Editor.
    • Jargon tool: A very easy way to see what words are jargon. Rates how well the words are known.

Tips for planning your website text

The county page design has places to share different parts of our story.

County landing page

Intro text
Show the ways this county helps Oregonians; The breadth and relevance of OSU Extension; And the many ways they can learn with us. Keep it brief. Keep the words simple and easy to understand. And very easy to scan.

We recommend using this text:

OSU Extension in Malheur County
OSU Extension’s network of teachers, experts, mentors and volunteers is at your service, across Oregon and here at home. Learning with you. Sharing knowledge. Putting lessons into practice.

 

When we work together, we can create positive change in our communities. Helping farmers and gardeners grow healthy foods. Strengthening our economic and ecological future. Helping people of all ages, families and communities thrive. And much more. We’re here to help.

 

How we serve you
We provide reliable, research-based education and advice to help you make informed decisions. Access is affordable—often free. Learn through one-on-one conversations with experts, workshops, conferences, publications, hotlines, online classes, and youth development clubs and activities.

This paragraph was developed by Ann Marie Murphy, our OSU Extension Marketing Manager. The text matches the language we’ll use for the new OSU Extension brochure.

OSU Extension in Malheur County is a road sign to show users where they are on the site.

For the intro, avoid sharing how we work — or who we are (this comes later). Don’t include:

  • Our program names
  • About trained-volunteers
  • Community partners
  • Academic terms (use ‘gardening’ instead of ‘horticulture’)
  • Complex things we do, using terms the general public isn’t very familiar with: ‘collaborative community coalitions’ or ‘family and community health’
  • The word: problem(s)

First we help them understand what we do, then we tell them how or why we do it.


‘What we do’ page

Intro
This is a great place to share more details on how we help Oregonians. And how we provide our services.

We recommend using this text:

OSU Extension faculty, staff, and trained volunteers work alongside partners across Deschutes County to provide educational workshops, activities, and services tailored to the unique industries, natural resources, and people in our communities. [Optional history info, for example: We’ve been working in Jefferson County since 1935.]

 

Oregon State University’s land grant mission drives us to conduct research and share research-based education to minimize community risk, improve economic vitality, and promote personal and environmental health.

 

[Optional partnership info, for example: OSU Extension is a partnership of USDA at the federal level, OSU at the state level, and Harney County.]

We don’t recommend including:

  • Our program names (i.e. Family and Community Health). Include this information on focus areas.

Note: The “what we do” section provides some concrete examples of information that can be learned about in this county. About section can be a great place to include impact information, this displays further down on the page.


Focus areas

Titles
Create concise, easy to understand titles.

  • Is the title is getting too complicated? Perhaps there are too many topics contained within one focus area. Try breaking it into multiple focus areas.
  • Is the title too long? Try removing some of the information or adding it to the description.

Title example:

  • Livestock
  • Home food preservation and safety
  • Small Farms
  • Field crops
  • Nutrition and healthy living
  • Youth activities

Description
Briefly outline the benefits. The description text shows on the “What we do page”.

Example title and description:

Activities for youth: 4-H empowers young people with hands-on learning experiences to help them grow and thrive. By creating a safe and welcoming environment, young people develop the skills needed to make a positive impact on the world around them.

Home garden and landscape: We provide research-based information for backyard gardeners and green industry professionals, including regional specific information.


Working together on county pages

We will be collaborating with each county on developing their county pages. This will include optimizing the use of the website’s design, refining landing pages and creating focus areas.


Website updates

  • Checkout the updates to the statewide 4-H including user-friendly menu and the great way they are using the website’s designs! Nice work!
  • There is a new youth development topic page. It is ready for programs and focus areas to add this topic tag to your content. Educational content for the public can show on this topic page.

Blog Post for Monday July 22 2019

Take a video tour and hear feedback

Do you still have people calling to ask how to find things on the website? Have you not revisited the Extension website since after the launch? You may be surprised how things have changed over the past year. This tutorial walks you through the four key ways to get reoriented to the website.

Share this video with your colleagues and clients, and consider posting these announcements on social media or in newsletters this summer.

Take a tour of the updated OSU Extension Service website to see different ways to find the science-based information you want. https://youtu.be/zWC1UgT1qis

What’s the resource you’re looking for? Here’s 4 ways to find it on OSU Extension’s website. Watch now. https://youtu.be/zWC1UgT1qis

Interested in what’s changed about the OSU Extension’s website since you last looked? We welcome you to start exploring again. https://youtu.be/zWC1UgT1qis

Or send them to the “How to Use this Website” help page that is in the footer of the website. Also, when you talk with someone new or respond to an email, consider asking how this person found you. What did they Google? Why did they click on your resource? What did they do once on the site? You may be pleased to hear what they found and what else would be of interest.

Web updates

You’ll notice several new places where we are collecting feedback directly from website visitors to inform our work.

To see the comments, web groups can click a “Feedback” tab on your content or group pages when logged in.

Also, a reminder to add the photo credit and/or required citation (e.g. Creative Commons attribution) when adding an image to the site. Just click on the “Edit” button after uploading it to find the caption, photo credit and photo credit link fields. This can be helpful when we get contacted from outside media that want to reprint an article or use an image.