UPDATED 7/17/2020.

We have added a new focus area template to each county. Here you can share information on accessing food, health care, and financial assistance in your county.

Please change the information in the template to the relevant resources for your county. Then publish it. See details on how to make the updates below.

Screenshot of the focus area template:


To find your local focus area:

  • Login to the OSU Extension website
  • Visit your county landing page
  • In the sidebar towards the bottom, click the orange button “Return to group content list.”
  • Under the heading “manage content” — find “type” and select “local focus area.”
  • Click “apply.”
  • Look for “[count name] COVID-19 resources.”
  • Click edit

To customize your local focus area:

  • Review the information
  • Delete any information that isn’t relevant for your county
  • Add local contacts for the remaining relevant information (name and contact info for your local health department, etc.). Update the text within the brackets: “[[ ]]”
  • Publish the focus area

Display it on your county landing page:

  • Visit the “What we do” page on your county’s landing page
  • Under “Highlights” click “[Reorder Focus Areas]”
  • To change the order, click and drag the arrow icons in front of the focus area names to the desired location. The first five focus areas will show up on the county landing page.

Lately, people have been wondering how to share their recent Zoom recordings and handouts, and how to let communities know we’re still providing useful activities and resources. The website can play a part in this communication, alongside your emails, social media, newsletters and outreach to local media. We have some guidelines and examples and considerations to get you started and coordinated related to: Prepping recordings, Program pages, County pages.

County pages

The county landing page already is a spot to feature your current events, your newsletter and feature a few new pieces of content either from your county or statewide news and resources. You can also use announcements to share resources like Lincoln county.

This action of keeping your landing page fresh shows you are active. Featuring a couple pieces of new content could be done at the same time you are pulling together your newsletter.

If you have a lot of new resources, then keep your focus areas under “What we do” updated too. In addition to announcements, Lincoln county added a new focus area to encourage supporting local food, for example.

We’ve also had requests from other regions that they want one place to showcase all that’s happening across their program areas. In this case, an “Online resources and activities” focus area can be featured at the top of your What We Do section on your homepage.

Here’s an example that we will push out to counties later this week, which you can customize.

We want to elevate visibility and awareness of OSU Extension’s work with Oregon communities with particular focus on local and county-level impact and resilience in the face of COVID-19. Next week we’ll share another focus area template to help you in directing people on where to find local food, health and financial assistance too.

Program pages

Other than the event lists, program subpages are a good place to communicate with participants and volunteers in your program what new resources you have that they can do at home. The key is coordinating how these resources are added, although the design on the page can vary.

Here’s a short decision tree.

  1. Is the new resource only relevant to your local program in your county?
    1. Yes, add as a program resource to your local program group.
    2. No, see below.
  2. Is the new resource of interest to or being duplicated by other local programs in other counties?
    1. Yes, add as a statewide program resources and tag for the local county programs. This way it only needs to be updated in one place.
    2. 4-H Jackson county is an example that could be done this way since they have good resources that could be of interest to other 4-H county programs that are also adding new home activities subpages.
  3. Is the new resource of interest to other statewide programs and the general public?
    1. Work with related faculty to add through a content team as an educational material and tag for the program(s). This way it can show up on topic pages too.
    2. Oregon Master Naturalist is an example that shifted to this way.

Prepping and sharing your recordings

Content teams have shifted to giving virtual programming since the pandemic started. When giving your programming as a scheduled webinar, the recordings are posted in OSU MediaSpace within hours. You can use this recording in several ways, but there’s a few things you need to do first.

Make sure that you have informed attendees it is being recording and received the needed permissions from those attending. Please remember that recording meetings or events with youth is prohibited without express consent from their parent or guardians. See specifics on the Virtual Extension program delivery page.

To ensure we meet our ADA responsibility, please request captions for your Kaltura video, and proof and fix any issues. This will ensure the recorded content is as widely accessible as possible.

  • You may need to edit your Kaltura video to snip the beginning or end of your recording. You can find instructions here.
  • Check in if you have any branding for pre and post-production to be added.
  • Lastly you will need to share your video.

Once you have completed these steps, you can post the video on the website.

  1. Add the recording link to the event page (which can still be found by searching on the website after the event) along with any handouts. However, don’t share publicly “meetings”, especially that contain youth in the recording, on the website. See program delivery info on Zoom safety and security on our Virtual Extension website.
  2. Get the attendee list from your Zoom Oregon State report dashboard afterward and email it to them. Contact us for any questions on getting that list.
  3. Add the video on the related county focus area if the content is a webinar not meant for broader distribution (check with the appropriate content team first). See a Coos county example.
  4. See if faculty want to edit portions of the webinar to add as educational content through their content team. Visitors to the site often want quick answers not whole webinars when they find videos on the site.

You still want people to attend the program, rather than just wait to find the recording. The value of people attending the webinar live is that they can engage with you and other participants – a chance to ask questions and network. However, analytics on numbers of views of the recordings could be included in your Digital Measures reporting.

Web updates

It is important for our learners, stakeholders and funders to know that OSU Extension continues to actively serve, engage, respond and innovate during the COVID-19 pandemic—even while locations are closed and employees are working remotely.

To align with the current way we deliver services, we adjusted small but meaningful wording on the site:

  • We adjusted the emergency announcement from emphasizing we are closed to we are still here for you with related resources.
  • We made it clearer on the homepage how we are offering many online events from across the state.
  • We made sure that postponed events are now separate from active events.
  • We shared information on wearing a face covering on county sites.
  • We feature new resources on the homepage and COVID-19 topic page, like the new “Sewing cloth face coverings for beginners” educational gallery.

We also improved the speed at which you can enter and update content behind-the-scenes.

UPDATED 7/30/2020

We want people to understand what OSU Extension does and how it is relevant for their lives. This isn’t easy, we provide resources for many topics and our impact is challenging to summarize.

The county page design has places to share different parts of our story. Below are recommendations for text to use.

County landing page

Page title

Use OSU Extension in Malheur County for the page title. This is a road sign to show website visitors where they are on the site.

Intro text

Show the ways your county helps Oregonians. Share the breadth and relevance of OSU Extension. And make it easy for them to find the many ways they can learn with us. Keep it brief. Keep the words simple and easy to understand. And the text easy to scan.

We recommend using this text:

OSU Extension’s network of teachers, experts, mentors and volunteers is at your service, across Oregon and here at home. Learning with you. Sharing knowledge. Putting lessons into practice.

 

When we work together, we can create positive change in our communities. Helping farmers and gardeners grow healthy foods. Strengthening our economic and ecological future. Helping people of all ages, families and communities thrive. And much more. We’re here to help.

 

How we serve you
We provide reliable, research-based education and advice to help you make informed decisions. Access is affordable—often free. Learn through one-on-one conversations with experts, workshops, conferences, publications, hotlines, online classes, and youth development clubs and activities.

For the intro, avoid sharing how we work — or who we are (this comes later).
Don’t include:

  • Our program names
  • About trained-volunteers
  • Community partners
  • Academic terms (use ‘gardening’ instead of ‘horticulture’)
  • Complex things we do, using terms the general public isn’t very familiar with: ‘collaborative community coalitions’ or ‘family and community health’
  • The word: problem(s)

First we help them understand what we do, then we tell them how or why we do it.

The intro text was developed by Ann Marie Murphy, our OSU Extension Marketing Manager. The text matches the language we’ll use for the new OSU Extension brochure.

 


‘What we do’ page

Intro

This is a great place to share more details on how we help Oregonians. And how we provide our services.

We recommend using this text:

OSU Extension faculty, staff, and trained volunteers work alongside partners across Deschutes County to provide educational workshops, activities, and services tailored to the unique industries, natural resources, and people in our communities. [Optional history info, for example: We’ve been working in Jefferson County since 1935.]

 

Oregon State University’s land grant mission drives us to conduct research and share research-based education to minimize community risk, improve economic vitality, and promote personal and environmental health.

 

[Optional partnership info, for example: OSU Extension is a partnership of USDA at the federal level, OSU at the state level, and Harney County.]

We don’t recommend including:

  • Our program names (i.e. Family and Community Health). Include this information on focus areas.

Note: The “what we do” section provides some concrete examples of information that can be learned about in this county. About section can be a great place to include impact information, this displays further down on the page.


Focus areas

Titles

Create concise, easy to understand titles.

  • Is the title is getting too complicated? Perhaps there are too many topics contained within one focus area. Try breaking it into multiple focus areas.
  • Is the title too long? Try removing some of the information or adding it to the description.

Title example:

  • Livestock
  • Home food preservation and safety
  • Small Farms
  • Field crops
  • Nutrition and healthy living
  • Youth activities

Description

Briefly outline the benefits. The description text shows on the “What we do page”.

Example title and description:

Activities for youth
4-H empowers young people with hands-on learning experiences to help them grow and thrive. By creating a safe and welcoming environment, young people develop the skills needed to make a positive impact on the world around them.

Home garden and landscape
We provide research-based information for backyard gardeners and green industry professionals, including regional specific information.


Make it easy to read

  • Read the text out loud. Are there sentences where you need to slow down? Is the sentence long? Try breaking the information up into smaller sentences. Consider removing some information.
  • Write for a general audience. The target audience for county landing pages is the general public. Aim for an eighth-grade reading level. Use terms that are general and understandable for people unfamiliar with OSU Extension. Avoid using program names and internal jargon when possible.
  • Write directly to the reader: Whenever possible use ‘you’. We serve you. Avoid ‘clientele’, ‘customers’, and ‘audience’.
  • More tips: See writing for the web.
  • Helpful tools:
    • Hemingway Editor: Estimates the reading level. Highlights text that is hard to read. Is free. See how to use Hemingway Editor.
    • Jargon tool: A very easy way to see what words are jargon. Rates how well the words are known.

Working together on county pages

We will be collaborating with each county on developing their county pages. This will include optimizing the use of the website’s design, refining landing pages and creating focus areas.


Website updates

  • Checkout the updates to the statewide 4-H including user-friendly menu and the great way they are using the website’s designs! Nice work!
  • There is a new youth development topic page. It is ready for programs and focus areas to add this topic tag to your content. Educational content for the public can show on this topic page.

The updated designs provide a way to share and highlight what OSU Extension does within our counties and helps to:

  • Provide a landing spot for local relationships: These pages provide a place where people can find what is offered in their county and learn the local context of programs and other county offerings.
  • Provide guidance for finding resources: These pages provide ways to help users visiting county pages find educational resources on the OSU Extension website.
  • Decrease duplicate content entry: When one faculty member works in multiple counties, focus areas provide a way for them to enter county or region specific information about a topic or program. This info can then be shared on other relevant counties.
  • Prioritize local content: Local events and announcements will be given priority. They will display before and display separate from other tagged events (e.g., other events you might be interested in).

What is coming this week

  • County landing pages: We updated the county designs based on your feedback and posted the new county designs.
  • Local focus area content: County offices can highlight what you do in your county and share the local context. See below for an example.
  • What we do page: This page displays a list of local focus areas and programs offered in this county.
  • County events: There will be a new events page to display all county related events. And ways to highlight a few upcoming events on county landing page and on focus areas.

Please keep in mind design modifications will remain an iterative process. Expect the look and feel to evolve, the functionality to be fine-tuned.

Shout outs

Thank you to Amy Schmid, Jenifer Halter and Laurie Gibson for working with us last week to help us test out county content in the new county designs.

How to prepare

  • Review new county designs and think about any content you need to create.
  • Find or take a photo of your county office to help people find your building. This will display with the county contact info.
  • See training options below.
  • County group coordinators, keep an eye out for an email from us this week when the changes and new features are live and ready for you to use.

Training

  • Watch video on how to create local focus areas.

Visit our new user guide to learn:

Getting help and providing feedback

  • Contact us to schedule one-on-one help sessions
  • Attend office hours. Our team will be available for weekly office hours after the new county designs launch.
  • As always, you are welcome to contact us if you have a question or suggestion.

Thank you

Thank you for sharing your feedback and challenges related to the county pages and the site as a whole. Please continue to share any feedback on how these changes are working for your counties and teams.

Examples of new county page designs

Example county landing page

Example focus area

UPDATE: Designs were updated April 10, 2019 based on your feedback. Thanks for your input!

We gave a sneak-peak of the new county landing page design at the Extension Annual Conference during Tuesday morning’s “Ask the Experts About the New Extension Website” session. See design below.

In January on your county’s landing page (homepage), you will be able to add a large hero image, background photos or shading, and calls to action. You can add a ‘quick links bar’ featuring four links to social media, events, newsletters, etc. Also highlight priority county/local programs, activities and resources.

Below is an example of Yamhill County that shows different design features you can apply. Think about how your current content will best fit into this style and where you need to write some text or find some photos.

Full details on how to create this look will be provided when design elements are ready on the live website. Please send us questions or what you think about the new designs!

Thank you

Thank you for sharing your feedback at the Extension Annual Conference. And thank you for your continued hard work to create and add content to the website.  We know this process isn’t always easy or straight forward. Together, we are making good progress! The website is growing as a place where Oregonians can come and easily find the amazing content you create and provide. We appreciate your hard work in making this site awesome!

Design with annotations

This is the design for large screens (desktop). Note: The wider you make your browser, the larger you will see the design. View full-sized annotated design.

Design without annotations

View full-sized design.