As you think about ways to engage the public from a distance, there’s new visual features on the website to try out. If you need quick ideas to fill out your newsletters, then a tool coming soon will give you ready-to-go content teasers and photos to use. Finally, we give a few tips about sharing coronavirus updates and content on the website.
New tools to try out for digital delivery of information
You often get asked how to identify a plant, a spider or many other things that people encounter in their homes or fields. Or how to build a raised bed or landscape wall. Content teams that need to share identification photos and descriptions, or step by step instructions, can do so in the new virtual “educational gallery” content type.
Learn more about how to set up an educational gallery in our web guide.
If what you need to share is more text than visual-based, then programs and projects also have the option to add collapsible page sections to their subpages. This helps people see the process at a glance, and expand to read more.
Here’s information in our web guide on how to add page sections.
In the coming weeks, our outreach may rely on our social media and newsletters for ways to engage with and deliver information to our communities. If you postpone or cancel an event, maybe there’s some good content online on the same topic to share in the meantime. When you log in to the Extension website, you will soon be able to access a “content bank”.
This will be an easy way to find existing web or video content that meets a need (e.g. blueberries is the top search on our site this week), and be able to download a photo, URL and short blurb you can share. This directs people to read the full article online.
Once this is ready, the content bank will be found on your My Groups page when logged in.
Also, check out the Virtual Extension webpage for other ideas. It is a growing resource! EESC will continue to solicit from across Extension more shareable content and engagement suggestions to share on this page. We’ll also continue to add tutorials, such as on how to do a video from your smartphone or set up Facebook Live, and the best situations to use those tools.
Adding web updates related to COVID-19
An emergency announcement appears in red across the top of Extension website pages to let the public know of recent decisions.
If you have specific updates for your county or program, then you can add a regular announcement that will show in an orange bar across your page. Make the title specific, so when people search the site the announcements are distinguishable.
Your county pages office hours now indicate that offices are not open to public traffic but that you can be reached via phone or email during regular business hours.
On event pages, you have a standard COVID-19 statement too that you can change as you know more about if the event will be postponed, canceled or done virtually.
The homepage directs people to the CDC fact sheets on handwashing and other important information in English and Spanish. If content teams add videos, web articles, or online resources from other places on hand-washing and topics related to Extension’s work, please select the keyword “COVID-19” so it can be compiled in searches. We may add a new tag, collection page or other ways to gather the information down the road.
You can always contact us through our beav.es/extension-support request system if you have a question along the way.