“Why is adding content so complicated?”, this is a question I’ve heard frequently since the website launched last year. The short answer is we’re creating Structured Content. All of those individual fields you see when creating an event (i.e., topics, programs, counties, short descriptions, etc.), these fields help us create structured content.

When your program’s event is tagged with a topic, it displays on the corresponding topic page. If you tag your event to the surrounding counties, it shows up on the event list on those counties. This increases the reach of your event.

We recently added ‘Local Focus Areas’ for county office groups that appear on the county’s “What we do” page. Local focus areas provide a way for counties to share information about your local Extension activities, work, or research. Local focus areas are intended to act as a link between counties, programs and topics.

Once a local focus area is created, other offices can link to it. When tagged with a topic, a link to the topic page automatically appears on the local focus area page. Pretty cool, but wait there’s more. When your focus area is tagged with a topic, an “In Your Community” page is generated on the tagged topic’s page. The page displays a page with a map showcasing your county’s unique work, and connects the high number of new visitors who enter the site through topic pages to learn more about what is in their county.

In your community page

Learning how to add content to the OSU Extension website does take a bit of patience, planning, and time. I think you’ll find this time well spent. In part two, we’ll explore how structured content fits into website personalization, CRM integration, chat bots and other possibilities, as we prepare for the future.

Coming to a location near you

We are in the process of scheduling regional in-person website workshops. We are looking at dates in September and October and will let you know when they have been finalized. In the meantime, don’t hesitate to contact us, submit a help ticket, or visit the Extension web guide.

Recent website updates

  • Ability to ‘feature’ an announcement to show it on your county’s landing page. By default, the newest announcement is displayed.
  • Tabbed sections, like on BEPA 2.0, are now available for use on program pages.
  • Fixed problem with misaligned map markers.

Navigator Update

As an organization, we’ve all been heads-down, working hard, and focused on the Extension website for the past year. We’ve made great progress, but this is just one component of an overall digital strategy that we call “Navigator.” It’s a good time to celebrate how far we’ve come, focus on next steps, and look ahead.

Navigor slide deck imageYou may be wondering:

  • What is Navigator?
  • How does this relate to the Extension website?
  • How does this connect to our CRM (Salesforce)?
  • What’s important for me to know or do right now?

We shared a general Navigator update at the May 17 Outreach & Engagement Quarterly conversation to answer these questions and provide more information. You can watch the recording (starts at 1:30) or view the slides. If you’re in a hurry, skip to the last two slides for tips on what to know and do right now, and where to learn more (hint: beav.es/navigator)

We’ve also revised the homepage for the project website to provide quick, easy access to common questions and helpful resources.

And as always, we welcome your comments and questions.

 

Upcoming webinars

Managing County Landing Pages and Local Focus Areas

Tuesday, May 21, 2019 2:00 4:00 pm
Friday, May 31, 2019 9:00 – 11:00 am

Presented by Bryan Mayjor

This series of webinars are geared towards staff and faculty who are responsible for managing County landing pages, announcements and events. Program and Content Team members are welcome to attend.

Learn about the new options for managing County landing pages, and Local focus areas.

The webinar will also cover basics such as:

  • logging in using DUO
  • editing your your website profile and photo
  • your role(s) and responsibilities

Connection details

Tuesday, May 21, 2019 2:00 – 4:00 pm

Meeting number: 926 421 616
https://oregonstate.webex.com/oregonstate/j.php?MTID=mba8857044232bad552e68e86dcd0310a

Join by phone
+1-415-655-0002 US Toll
Access code: 926 421 616

Friday, May 31, 2019 9:00 – 11:00 am
Meeting number: 920 145 176

https://oregonstate.webex.com/oregonstate/k2/j.php?MTID=t076ed23b5c0de87cdf34c2a4df4ba482

Join by phone
+1-415-655-0002 US Toll
Access code: 924 232 853

 

 

Extension Website updates

List of recent updates and changes:

  • County Social Media lists change of location: These used to be displayed on the sidebar navigation, now display on the landing page.
  • County faculty and staff listing: Regional Directors are now displayed at the end of list. Previously Regional Directors were listed first.
  • Ability to customize introductory text on local programs list pages (for statewide programs).
  • Fix non-local events showing in short list on landing page.
  • “Image Slider” paragraph type no longer crops images.

The Division of Outreach and Engagement is excited to welcome Mark Kindred in our newly established Salesforce developer position. Mark comes to O&E from our cousins in Ecampus where he served as a multimedia developer. His specialty was database and web app development. Prior to arriving at OSU in 2013, Mark was an entrepreneur running a consulting agency with clients in five states. In all of these professional roles, the time spent connecting with the people who are clients/stakeholders was among the most rewarding aspects of performing the work at hand. With a life that has included stints in Maryland, Alaska, Texas, and his standout favorite, Oregon, Mark’s enjoyment of unique, new places means he will enjoy the process of learning about your corner of Oregon as the role takes shape.

Mark will be working with Lucas Turpin and O&E Leadership to begin the needs assessment and alignment phase of our Customer Relationship Management implementation across O&E. During this time, don’t expect to see a lot of changes as 90% of this work will be planning to ensure our implementation aligns with the business needs of your units and the long term strategy of the university.

The team looks forward to talking with you about how CRM is aligned with your work and can provide new benefits to you.

For this  week’s post, we thought we’d start the year with a couple of tips that can save you time and frustration.

Select lists

Did you know most select lists on the Extension site are searchable? 

Just place your cursor in the select field and start typing and select.

Scenario where this would be helpful:
You are creating an event and want to tag additional counties. Just place your cursor in the select field and start typing. As you type, matches will start to appear, once you find the county you are looking for, select it by clicking it. This technique is especially helpful for selecting items from long lists, like topics.

Linking to files on Box

A common situation we come across is the need to link to documents which change often or yearly, such as a registration form. Box is a great solution for this. After uploading a document, copy the URL (web address), then use the URL for creating a program or online resource, or link to the document on a subpage. See the Box section on our File Management guide for more information.The file can be set as private (only a select list of people can access it), viewable for anyone at OSU (requires ONID authentication), or anyone with the link can access it. Once you have created the link, you can modify the file, even replace the file with the current version. Your link on your page will always work and return the latest version of the file.

Scenario where this would be helpful:
Let’s say you are a 4-H agent in Morrow County and you need to post a form for Morrow County 4-H website. By uploading the form to Box, you can replace the file each year without changing the link on your website. Then if someone has the link from last year, you can be assured that everyone is accessing this years form. Added benefit — if the form shows up in a Google search, the link will go to the current version, not last years, or the 2012 version.

New to Box? Visit the Getting Started with Box page or contact Victor Villegas for personalized help.

homepage preview

What will the new Extension website look like?

We gave a brief website demo at the Extension Annual Conference during Tuesday morning’s Administrative Update session. This was the first opportunity to share working-draft versions of a few basic landing pages, features, and content examples. See below for screenshots of the new website in progress. Click images below to view screenshot of entire page.

Thanks to the hardworking content teams for helping us achieve this exciting milestone! We are at this point only because of the feedback we’ve had during our kickoff and  planning meetings with each of you! Together, we are making good progress and on track for our March 2018 initial launch.

Homepage

homepage preview

Program page

program page

County page

county page example

Article

County page

Related content examples

related content preview

related content preview