“There are clear champions related to the digital strategy,” said Anita Azarenko at a quarterly conversation last summer. “Is there a way to capture that enthusiasm, that energy, to help the web and content strategy team help others? I’m not saying put more on your plate because some of you are already doing this, but how can you help others make this transition?”
At our Extension annual conference in December, our web team saw some champions at work. We observed Extension faculty coaching colleagues on producing peer-reviewed educational content. We heard people talking about how topic pages or journey maps function. And we had full rooms of people at our sessions hoping to learn more and get their questions answered.
We also want to recognize the 50 people who were most active in 2019 to keep the content current. They dove in and put things into the new content management system, so it could show up on the Extension website. Thank you!
As we start the new year, we will look for champions who share their best practices or how-to tips with others. Or, implement new processes as a team. Here are 3 ways you can contribute in 2020 to helping your colleagues:
- Convene your group or team to put together a content calendar or make decisions about recurring questions
- Subscribe to these blog posts to stay up to date, and share as a regular agenda item at your future meetings
- Join others to present a peer-based training or contribute your thoughts in a Navigator blog post
Jen Holt, who coordinates Oregon Master Beekeeper and Oregon Bee Atlas programs, shared her experiences with the transition.
“At first, I was a slightly unwilling participant. I had an established program with an existing website that had served us well for many years,” she explained during the Extension annual conference.
“Yet, once I got started I grew in my understanding and use of the new Extension website. I have been using this website for a year now, and the finished product greatly exceeds what we were using in the past.”
She admits the hardest part is learning the terminology, but that the help docs can be your friend. She likes that new pathways of involvement are now available online:
- The interactive features for the general public to have their questions answered
- The ability to highlight a list of their publications and events based on tags
- A way to tie into the larger OSU and Extension community.
Would you like to share your experiences in a future blog post? Contact us to let us know.
Roundup of Web Updates during 2019
Launched new designs for county landing pages, local focus areas and the Extension homepage. We also made it easier to show different style formats.
Added many new tools groups can see when logged into the site. You can now see feedback from visitors and analytics dashboards to show their activity. Also, review any revisions notes from EESC copyediting.
Answered over 600 support requests from Extension faculty and staff throughout the past year. As a result, we made many iterative changes to existing features to make the site work for different situations.
Hired a new Salesforce programmer who has met with different groups. He shared how this new constituent relationship management system can apply to Extension’s work in the future.
Held trainings around the state, and taught how to use OSU tools like Box or Beav.es for file and link management. We also created new how-to videos to familiarize you with the website.
Outlined everyone’s content management roles, and how to count your web activities in Digital Measures. We also integrated your awards and publications from Digital Measures into your profiles.
Shared tips on sprucing up newsletters or catching the attention of web visitors. We also added tools or data-informed recommendations for improving content’s readability, accessibility and findability online.