This summer the OSU Extension website turned one! With one year of analytic data on how people are using the site, we have more insight into how the site is performing and how things have changed since launch.

Basic site stats

June 1, 2018 – June 1, 2019

  • Pageviews: 2,826,166 (up 107% from previous year)
  • Document downloads: 314,605
  • Average time on site: 1 min. 34 sec. (up 71% from the previous year)
  • Bounce rate: 66.77%

Content type stats

Content type Views/downloads/clicks Avg. time on page
News story 481,653 5 min. 53 sec.
Article 344,624 4 min. 39 sec.
Program landing page 312,666 1 min. 2 sec.
Program subpage 278,857 1 min. 46 sec.
County landing page 155,697 1 min. 51 sec.
Featured question 141,128 5 min. 18 sec.
Topic landing page 136,122 1 min.
Catalog publication 128,372 N/A
Event 112,987 2 min. 21 sec.
Program resource 111,952 N/A
Collection 54,827 1 min. 38 sec.
Focus area/county subpage 38,953 1 min. 11 sec.
Online resource 36,396 N/A
Announcement 21,679 1 min. 33 sec.
Educational document 20,107 N/A
Social media link 19,308 N/A
Newsletter 16,854 1 min. 59 sec.
Newsletter issue 14,922 1 min. 16 sec.
Project 7,850 3 min. 3 sec.
Video 4,721 2 min. 22 sec.
Project subpage 562 1 min. 21 sec.

Top 10 visited pages

  1. Small Farms landing page (75,663)
  2. Home page (75,159)
  3. Are there male and female peppers? (61,318)
  4. Don’t be timid when pruning grapes (33,179)
  5. Programs list (28,647)
  6. What are short day and long day plants? (25,163)
  7. Monthly garden calendars (23,910)
  8. Locations list (23,665)
  9. State Master Gardener landing page (23,315)
  10. Gardening topic landing page (22,952)

How visitors get to the site

  • Search (e.g. Google): 839,379
  • Social media: 68,809
  • Links from other sites: 56,815
  • Other (email links, bookmarks, typing URL from printed material, etc.): 173,528

Top search terms

What people search for once on the Extension site:

  1. 4-H or 4H: 832
  2. Soil testing or soil test: 719
  3. Compost tea or compost tea brewer: 673
  4. Horse: 384
  5. Jobs: 345
  6. Master Gardener: 330
  7. Canning: 297
  8. Forms: 275
  9. Calendar: 262
  10. Blueberries: 230

What people put into search engines (e.g. Google) to arrive on the Extension site:

  1. OSU extension service (or similar): 1,195
  2. [county or city] extension: 944
  3. Feeding bees dried sugar: 212
  4. Maggots in compost: 131
  5. What do quail eat: 107
  6. Pruning apple trees in summer: 76
  7. Food preservation 68
  8. What do robins eat: 67
  9. Glycemic load chart: 53
  10. Fungus gnats: 51

Changes since launch

As more content has been added to the site, the number of people visiting the site has increased. In June 2018, 81,755 users visited the site, while 109,065 visited in June 2019 (70% increase).

People appear  to have an easier time finding what they need. Usage of search was slightly lower June 2019 than June 2018, meaning people are having more success finding what they need through browsing. Additionally, the number of pages people visit in a session has gone down, while the average time spent on a page is up. This suggests that people don’t need to view as many pages to find what they are looking for.

Going forward

Over the next year, EESC will continue to collect data from web analytics. We will also begin to collect qualitative information through usability testing, site surveys, feedback forms, interviews, and more.

Thank you

A sincere thank you to everyone who has helped make the website a success by: entering content, reviewing documentation and help materials, asking questions at webinars and trainings, meeting with us to discuss content strategy, or any of the other ways Extension faculty and staff have contributed to our web presence. We hope  this time next year we will have even better results to share with you.

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4 thoughts on “Anniversary analytics

  1. Can the News Story content type be added to county pages? I was talking to our office communications consultant today. She would love for us to be able to post all our local news stories. I had to explain that I am restricted in what kinds of content I can create, and that I don’t have a way to put news stories or articles on our county page.

  2. Hi Wendy,

    Thanks for your idea! Yes, we do have a plan to allow local new stories on county pages. I’ll talk with our team and be in touch.

    Warmly,
    -Tamara

  3. Hi Glenda,

    Those are wonderful statistics — thank you for sharing them with us!

    Cheers,
    -Tamara

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