When a change happens, there’s a lot of fluidity in roles with some people pitching in where needed. At a certain point into the transition, clarity is needed to outline current expectations and responsibilities. This helps working relationships and goals be more defined, and taps into the strengths and interests of each member of a group.

Last week we shared our new guide on working on the Extension website, and it included updated roles for all who are involved with the web project and the long-term digital strategy. These roles are shaped by the guiding criteria of the “right people doing the right things”.

Roles and Responsibilities

Focusing in on just a few responsibilities at a time may make the way forward more manageable. Some of the suggested focuses for 2019 are highlighted in “Getting Started with Content” in the new guide. Full roles and responsibilities are also outlined:

Everyone in a content team or program or county office group can learn how to add content to the website. The team or group can also designate a member to be “publishing editor” who does the entry or this assignment can rotate. There is flexibility in how the roles fit for your team or group (see the points of contact for each team or group).

Working on the website can be more effective when you meet as a group and discuss, for example, “How does your content address the questions being asked by your audiences?” This collaborative inquiry can make your content more engaging too.

EESC can facilitate interactive workshops for your team this year to define your website goals, plan your content strategy, or map out your process in making the roles fit for your team or group. Contact the web team with your ideas and requests.

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