Just in the past week, website communications with various county, program, and content teams about how to better search on the Extension site led to one convergent idea:

  • Keywords don’t often take me to the publication I want.”
  • “The way material appears (or doesn’t) seems to be highly dependent on keywords.”
  • “I didn’t know the right keywords to use in order to access the information I wanted.”
  • “I’ll need to give our working group members info about [keywords], so their work is findable.”

The content teams responsible for entering educational content (e.g. articles, videos, etc.) not only will want to “tag” all content with a topic, regions, languages, but any additional tags would get typed into the “keywords” field.

Additionally, for content that doesn’t use keywords (e.g. program resources, events), any important words that someone may want to search on to find the content should be somewhere in the text or title.

The more thought put in to this up front, the easier it will be to find the content again later on.

Keyword Guidelines

Keywords are the only “tags” on the site that requires content authors to type in their custom word instead of selecting it, so please follow these guidelines while doing this.

If you’re not the only one to enter content on a certain topic, you could create a “keywords to use” guide for your working group and other web content teams that may be contributing relevant content. These types of suggestion tools can be loaded into Box and shared.

You can also send EESC a list of keywords you want added to specific catalog publications, since keywords are a new field in that system. This way when catalog publications import to the Extension website, they will be easier to find.

Keywords Use

Keywords allow content to show higher in search results, and help you and visitors to narrow down the results too.

 

The URL from those filtered searches can also be copied to share with others or put into the orange “button links” on program, county, and topic pages.

Search the Extension Website

Dairy Topic Page (Edit Screen)

Dairy Topic Page (Saved View)

Do you need further training on this or have other questions or suggestions? Let the web team know.

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