It’s been over two months since we launched the first phase of the Extension website, and the number of page views has increased 67% and our bounce rate (those who look and leave) has decreased 44% since the same time period before the launch.
The educational content that the Extension website provides on various topics have attracted new visitors to the website over the past two months. Half of new visitors to the site (50%)* come to read this educational content and they stay longest on these pages (3-4 minutes each).
In comparison, less than a quarter (18%) of returning visitors view the educational content and instead use the website more to engage with the on-the-ground activities.
Almost two-thirds (60%) of returning visitors to the site view programs’ resources and close to a quarter (22%) visit content provided by county offices (e.g. events, newsletters, office hours, faculty/staff). Top search terms (8 out of 10) indicate that people involved in 4-H programs have been very active during this fair season in accessing the website.
Subpages are the side menus on county office and program pages, and these additional pages in some ways can serve as a landing spot for local relationships (i.e. a place to direct people on the website). They can also be pointers or guideposts for people to know where to find things, especially as things have changed with the launch.
Are you thinking about adding additional subpages with more information about your county office/combined station? This can include describing the local context and expertise county-based faculty bring. If you are thinking about creating subpages, get in touch with EESC to request example formats and learn how subpages can be set up for consistency and less maintenance.
The top ten visited topics since launch are:
- Gardening Techniques
- Home Food Preservation
- Weeds + Pastures and Forages
- Flowers, Shrubs, and Trees
- Berries and Fruit
- Lawn and Turfgrass
- Tree Care + Forest Health and Management
These are just a few of the many topics on the website, and we expect the top visited and the total list to evolve over time. EESC will periodically adjust the topic menu as needed based on content, content team feedback, user feedback, and analytics.
This week EESC reviewed requests from content teams about adding new topics, or dividing up or renaming existing topics. We will consult with groups who have contributed content to any of the topics recommended for changes. EESC welcomes feedback from content teams about topics at any time.
- Include the highest priority content for your program area
- Be areas that will continue to get fresh content over time
- Be easy for users to understand and be terms users would use to do a search
Criteria for requesting a new topic:
- There is quite a bit of content
- There is a content team associated with the topic
- There is user feedback or other data that supports the need for and label for the topic
To provide feedback, suggest a change to existing topics, or request a new topic, contact EESC Web and Content Strategy team.