OSU Extension has been serving Oregon for more than 100 years, and our previous website debuted in 2011. It was time for an upgrade. We are proud to be able to better showcase your content, expertise, resources, and opportunities on our new website, launched earlier today.
Thank you, OSU Extension! Whether you provided input during the research phase, serve on a content team, create or review content, participated in a webinar to learn more, or just read emails and blog posts about the project to stay informed, you helped us reach this milestone.
What has changed for our audiences?
- Central place from which to access and explore all OSU Extension offers, including all statewide programs
- Thanks to our content teams, the best of our content is now all in one place, with better search and filter options.
- Content organized by easy-to-find topics, with user-focused labels
- Mobile-friendly, responsive, on-brand design (which we continue to improve and refine)
- Ability to find an OSU Extension location “near me” (this functionality will be added for other content in the future)
What is the same?
- The Extension home page (extension.oregonstate.edu) as well as all county home pages (e.g. extension.oregonstate.edu/baker) have the same URL as before.
- Some statewide programs have opted to maintain their current external site at this time. Content teams, program leaders, and the project team are developing transition plans on a case-by-case basis.
What has changed for us?
- You should feel lighter! Hundreds of outdated, orphaned documents that were never deleted or archived are now offline and no longer show up in Google searches.
- Content coordinated by teams, ensuring alignment with audience needs and program priorities and avoiding redundant efforts.
- No more duplicate content. For example, OSU Extension Catalog publications are automatically added to the site, so no one needs to re-post these. Content can also be easily shared among various topics, counties, and programs as applicable.
The recent status report takes a look at what is on the website now, and we’ll share project updates in the coming months as the website continues to evolve.
What to do now?
As you explore the new website, you may be surprised! Maybe it’s a different way of finding information (we’ll be doing some demos about this in the coming week). Or maybe you didn’t know we had so much information on a particular topic.
Here are some things you can do now to explore and help improve our site.
- Join the New Extension Website webinar on Monday, June 4, 2018, 1:00-2:00 p.m. for an overview of the website and to tour its new features.
- Do a search or browse and see what you find. If you come across something that doesn’t look right, let us know. It will take time to get the tagging and displays fine-tuned on the site.
- If you identify missing content, please contact the EESC project team. We will be able to help content teams access previous content so it can be reviewed, updated, and integrated into the new website.
- It may take a month or two for the new webpages to get reindexed in Google, so it’s good to link to our new content, and encourage our audiences to do so as well. One place to begin doing this is to highlight new pages on social media.
What happens next?
We want OSU Extension’s web presence to become a go-to, trusted resource. And knowing that people often turn online for answers, we want to be sure they find us.
We’re committed to making OSU Extension’s web presence data-informed and user-driven, and we will need your ongoing support and feedback. You can expect regular updates on how the website is reaching our audiences, and how to be involved in keeping it fresh, findable, and accurate. If you have suggestions or questions at any time, please contact us.
As we go forward, we will need to continue working together to develop and sustain a true strategic approach to our online content and digital engagement. It isn’t always easy, but it’s worth it.