In this week’s issue:

OSU & Extension Branding

The new OSU brand and logo will launch April 4, 2017!

At the college/unit level, all print/digital/promotional items eventually will need to incorporate the new logo/design, as well as new branding/messaging. The university doesn’t expect everything to change on April 4 (brand training for OSU communicators is planned for April 5).

If you have print needs, you are encouraged to order only enough to get you through April and then plan to reprint once the new OSU logos are available. If you have large quantities of items with the current logo, please continue to use them throughout the year.

Branding Extension

Extension will begin working with Ologie, the branding firm selected by OSU, on Extension branding in the next few weeks. We will work on an Extension “personality,” key messages, visual look that works within the OSU brand, co-branding, and more.

We are in the process of gathering information for an Extension publication audit. WE NEED YOUR HELP! Please share examples of ads, collateral, flyers, instructional materials, banners, etc. that are currently being used by you and your county/program (electronic files are preferred). Please email them to Ann Marie Murphy, communication and marketing manager for Outreach and Engagement (Annmarie.murphy@oregonstate.edu).

We’ll go through several phases during the sub-branding initiative with Ologie:

  • Discovery (approximately 4 to 6 weeks) – Ologie immerses itself in the current situation to build a knowledge base for developing the sub-brand strategy (University Marketing strongly recommends that we do not short change this part of the branding effort)
  • Definition ((approximately 4 weeks) – Ologie builds on the university’s master brand strategy to develop the strategic frameworks for the sub-brand story (outcomes are core value proposition, messaging, personality and tone)
  • Creation (approximately 7 weeks) – Ologie applies the sub-brand strategy elements and the university’s master brand creative platform to a visual and verbal language for the sub-brand (outcome is brand guidelines and visual and verbal language)

We anticipate that the brand work with Ologie will be completed by end of June. Then the work of communicating, training, revising materials, etc. begins in earnest!

If you have questions, please get in touch with Ann Marie Murphy (Annmarie.murphy@oregonstate.edu).

Outreach and Engagement Quarterly Conversations Video

The video for the February 17th Outreach and Engagement Quarterly Conversation is available to view here: https://media.oregonstate.edu/media/t/0_9b8fs3fw

Become a Presentation Ninja with Guest Host Jamie Davis

March 2nd @ 2:00pm ET
#EdTechLN TweetUp

In order to move toward better engagement with our audiences, we need to continuously learn new tools and techniques for clientele interaction. Join guest host Jamie Davis and spend the hour sharing and discussing not just presentation best practices, but also ways to move beyond the PowerPoint and the “stage” to encourage actual engagement.

Click here to join the TweetUp

In this week’s issue:

 

County Leader Task Force Submits Report

As OSU Extension transitioned into the Regional Administration Model the County Leader role was shaped by the unique situation and needs of each county. The recent evaluation of the Regional Model indicated that this organic approach caused confusion and concern among internal and external stakeholders. In response, a task force was appointed to more clearly define and standardize the CL role and make recommendations for improving the CL assignment. Sincere thanks to Pamela Rose, Program Leader and former County Leader for Marion and Polk counties; Derek Godwin, West Central Regional Administrator; Bob Parker, County Leader for Baker County; Pat Corcoran, County Leader for Clatsop County; Tracy Brunner, County Leader for Klamath County; Rebecca Badger, Ecampus Marketing Project Manager; Alfonso Bradoch, DLS Director, and task force chair Eric Dunker, Coastal Oregon Regional Administrator, for their time, energy and thorough work. Please read the report before Extension Annual Conference. Time will be dedicated on Tuesday morning of the Extension Annual Conference to hearing your reactions to and comments about the recommendations.

 

Digital Measures, the next thing after SOARS

If you missed the Digital Measures webinar last week, check out the archived version at http://oregonstate.adobeconnect.com/p4o2drb9y67/

A question was asked during the webinar about the deadline for entering 2015 data. January 10, 2016, is the deadline for all Extension faculty to enter 2015 accomplishments and impact statements in Digital Measures, including on-going data (number of contacts, number of volunteers, external funding, scholarly publications/presentations, and awards).

 

Open Forums Associate Provost of Outreach & Engagement/Associate Director of Extension – 12/2 & 12/3

Reminder of the for the Open Forum presentations for two candidates for Associate Provost for University Outreach & Engagement and Associate Director for Extension Service.

For the Q&A portion of the Forums, off-campus sites connecting by video conference may submit questions for candidates by email during the Forum to Jackie.Russell@oregonstate.edu. I’ll be monitoring email and will relay your questions to the candidates. (Reminder that your audio will need to remain muted during the Forums).

December 2, Dr. Kenneth Martin, Ohio State University Extension
9:45-10:45am, Kidder 202, and video conference

December 3, Dr. Edward Martin, University of Arizona
9:45-10:45am, Kidder 202, and video conference

Upcoming Forums:
December 21, 9:45-10:45am, Kidder 202, Dr. William Hubbard, University of Georgia

 

2015 OSU Extension Annual Conference

As a reminder the 2015 OSU Extension Annual Conference begins on Monday, December 7th on the Corvallis campus. Conference organizers would like to inform you that no name badges will be provided at the event, so please remember to bring your Orange OSU Extension name badge.  However, if you have misplaced your badge, the last order has already been submitted and you will not be able to get a new one in time.

The organizers are busy with final details, but if you do have any questions you can call the main Extension Administration phone line at 541-737-2713.

 

“Life” Campaign Sunsets

The “Life. Get Good at It.” Campaign was introduced several years ago to raise awareness about Extension with the general public.

Since 2012, no additional investment has been made in the campaign. With efforts underway to update Division and Extension websites, the time is right to remove references to the old campaign.

Effective December 31, 2015, “Life” materials and the page itself will be removed from the Extension website.

Discussions about how to position and increase awareness of Extension will continue to take place in the coming months, starting with a conversation with Regional Administrators about marketing on Dec.1.

If you have questions or concerns, please contact Ann Marie Murphy (AnnMarie.Murphy@oregonstate.edu, 541-737-1327).

 

OMSI @ OSU

OSU has established a partnership with the Oregon Museum of Science and Industry for them to offer the OMSI Science Communication Fellows Workshop on campus from Jan to Mar 2016. This program prepares selected faculty and students to increase their effectiveness in science communication and  outreach events.  Participants in the program also become eligible to participate in “Meet-a-Scientist” nights at OMSI.

The cost of the program is $2500 per participant, and the Division of University Outreach and Engagement will support up to three Division faculty/staff with a 50% scholarship. Details about the program and application procedures are at:

https://www.omsi.edu/science-fellowship.

 

EdTechLN Learning Opportunities at NAEPSDP, Dec 1-3!

Join the #EdTechLN at the National Association of Extension Program & Staff Development Professionals Conference– even if you’re not attending in person! 

The EdTechLN will be facilitating five breakout sessions during the conference. Each session will be streamed Live via Periscope for those who want to join virtually. Follow Paul Hill (@4Hpro) & Jamie Seger (@JamieMSeger) on Twitter to see the Live stream link once each session starts!

EdTechLN-Led Session Schedule:
-Tuesday, December 1-
@ 11:45am PT / 2:45pm ET: Narrate Your Work

-Wednesday, December 2-
@ 9:00am PT / 12:00pm ET: The New Peer Review: Digital Scholarship in a World of Traditional Pubs
@ 1:45pm PT / 4:45pm ET: Social Media Analytics Workshop
@ 2:30pm PT / 5:30pm ET: How to Manage Information Flow and Curate for Thought Leadership in Social Media

-Thursday, December 3rd-
@9:00am PT / 12:00pm ET: Digital and Social Media Confab

View the entire NAEPSDP agenda here.

Ed Tech Learning Network Blog & Social Media:
Click here to visit the Ed Tech Learning Network blog and see the many ways you can get more involved and more engaged, including on social media:

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