This week the reading really focused on prototyping and what it means to get out there and do things. The articles highlighted how each step of the design process helps us to add empathy and understand design a little bit more. In prototyping and physically designing and evaluating a product, one is able to understand it better and make better use of it. The reading also talked a lot about how going through the process can provide more insights. Sometimes, the process brings about a completely new insight and changes the course of the design. Prototyping also allows consumers to feel and interact with a product, giving insight as well.