Which certification did you complete?
How long did it take to complete?
The digital marketing certification for sales enablement took around a total of 4 1/2 hours of video modules to complete. That does not include the quizzes at the end of each section as well as the time to take the final exam at the end. There was 12 different lessons throughout this program, and it took me about a week to complete the whole certification. I stuck to doing about two lessons a day for the last week until I was able to complete the final exam.
What did you like best/least?
I think my favorite thing about the certification program was the fact that they utilized video lesson plans throughout the program. This kept the whole program fairly engaging throughout the process of receiving the certification. I would always prefer videos over just about anything such as power points to teach lessons. The only part of this program that I didn’t enjoy was the final exam. This is only because I am not someone who enjoys tests, especially long tests, other than that the program was great.
Were there any disappointments or frustrations?
What did you learn?
I felt like I was able to learn a lot through this program. I learned things like the need for aligning your team around a unified revenue goal, holding your teams accountable with a service level agreement, using buyer personas in sales enablement, the power that content has in sales enablement, and many more things like it. The main focus of this program I believe was on the importance of content, and how to utilize that in almost every aspect of a sale. Content is key in any business and can be underutilized which could be a very big mistake in an industry.
Do you believe this certification program is useful for other marketers?
I do believe that this certification program would be useful for other marketers. I think that all of these programs that are available through HubSpot are very beneficial to anyone that is willing to put in the time to complete them. They all provide a lot of very good information that could teach someone a lot about any of the programs that they would like to master.
On a scale of 1-5, how likely are you to recommend this certification program to a friend? Why?
On a scale of one through five, I would give this program a five when recommending it to a friend. I would do this because I believe this program was very beneficial to me and taught me a lot, and would do the same to anyone else that is interested in the topic and willing to learn about it.