1.) Attention Grabbing Headline
Create a powerful and eye-catching headline. You want to be able to Grab the attention of whoever opens the page. This headline should allow the reader to understand what this page is going to do for them. Try and capture the value of what you are providing in your headline. Keeping your headline short and to the point can be in your favor.
2.) Utilize Images & Videos
Images and videos are extremely important on a landing page. Making sure that there are images/videos of the product or service that you are offering is a must. Images/videos connect to people on a much deeper level than text, especially when trying to convey value. Another big thing to remember is to keep the images/videos relevant to the message you are trying to deliver. Irrelevant images/videos will distract the reader’s attention from your overall goal.
3.) An Effective Call To Action
Create an unmissable call to action. This is a crucial piece of your landing page, this is the difference between a high or low number of conversions. If your reader is unable to find the CTA that you want them to take on your landing page, you have already lost half the battle. Make sure your CTA will stand out, by using color/size, from the rest of your content on the page, so there is no way the reader can miss it. This should be the first thing they see on your page without even having to read any of the text.
4.) Define The Problem And Your Solution
Your solution to a problem that you are solving must be included on your landing page. Make sure that you identify both the problem and how your product or service will be the solution to that issue. I should be seen throughout your whole landing page, everything should be tied in on how you create the solution to this problem and how that provides value to your readers.
5.) Keep It Consistent
Being consistent throughout your landing page will be key to keeping your readers attention. Do not allow for any inconsistencies throughout your text that could cause readers to question you credibility for what you are offering. When you begin to confuse the reader on inconsistent facts, it will lead them to close out of your page. Proof read through your page on multiple occasions and allow for others to look over it for you as well, prior to putting out the real copy. Keep your page comfortable for readers, don’t overwhelm them with unneeded content.
Dane, Marc. “Increase Your Landing Page Conversion Rate.” Business.com, 7 June 2018, www.business.com/articles/increase-landing-page-conversion-rate/.
Teja, Shiva. “5 Effective Tactics To Boost A Landing Page Conversion Rate.” Marketing Agency Software | Reportgarden, 18 Oct. 2017, reportgarden.com/2017/10/18/tactics-boost-landing-page-conversion-rate/.