Personas, a marketers best friend!

First, I should start by describing what exactly a persona is and why they are so important. A persona is a fictional character that designers and marketer create in order to represent their target market or a possible market segment their company wants to break into. Personas can be literally anyone, including age, gender, ethnicity. …

Online advertising and its potential dangers

Technology has become so ingrained in our lives it is hard for most people to go a day without their phones or even a few hours. With our attention constantly online and on social media companies have started to focus more on online advertising. With this new focus comes both negative and positive consequences, but …

What To Do When Your Webpage Doesn’t Rank

To those creating a website for the first time it may seem complicated and you don’t know where to start. Here are some helpful tips to help your website get a high rank on Google. Original content This may seem pretty obvious but it is important to have your own original content no matter what …

5 Ways to Increase Landing Page Conversions

Any business with a website should be thinking about how to get traffic to their page. One easy way is to have an effective landing page. When done properly landing pages can increase conversions and pull in new customers. Here are 5 tips for creating a high conversion landing page. Know what kind of landing …