First, I should start by describing what exactly a persona is and why they are so important. A persona is a fictional character that designers and marketer create in order to represent their target market or a possible market segment their company wants to break into. Personas can be literally anyone, including age, gender, ethnicity. …
Monthly Archives: November 2019
Online advertising and its potential dangers
Technology has become so ingrained in our lives it is hard for most people to go a day without their phones or even a few hours. With our attention constantly online and on social media companies have started to focus more on online advertising. With this new focus comes both negative and positive consequences, but …
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