What To Do When Your Webpage Doesn’t Rank

To those creating a website for the first time it may seem complicated and you don’t know where to start. Here are some helpful tips to help your website get a high rank on Google.

Original content

This may seem pretty obvious but it is important to have your own original content no matter what your website is or is trying to promote. You need something that will separate your content from the thousands of other people who are also putting similar content online. If you don’t find a way to differentiate yourself from others than your website will just be lost to the void of the internet and decreases your chances of a high rating.

You want a low bounce rate

A bounce rate is how quickly a person clicks away from your webpage after clicking on it or when they click the back button. To get a better rating you want people staying on your page as long as possible so your bounce rate is low. This tip relates a lot to the previous tip of original content. If you have your own content that is unique people are more likely to stay on your page. You want it to be as engaging as possible because the longer people stay the higher your rank will be. One way to help create a low bounce rate is not cluttering your site with ads. I know personally for me the most frustrating experience is trying to look through a website full of ads. Try to keep your site clean, neat, and professional looking.

Use relevant content

Make sure the content you use on your website is relevant to what people are searching. You want to make your webpage direct and to the point. If people have to dig or if there is a lot of irrelevant content on your page people will probably leave. A good way to make sure people’s searches match the content on your page is setting up keyword searches for all the pages on your website. You should stick to one phrase or word per page unless you have multiple that are very similar. Try to use the most relevant keyword/phrase, whatever you think people are going to your page to look for.

Have lots of content

You need as much valuable information as possible as possible on your site without cluttering it with irrelevant information. Every page should have at least 100 words whether that is description, quotes, reviews, etc. If you can though you should always shoot for more than 100 words. A search engine is just more likely to match your content with someone’s search if you have more information on your pages.

Aim for the best quality

To really make your website rank high you want your content to be the best on the internet for whatever it is you are trying to market/promote. Quality is subjective and there is no way you will please everyone but that doesn’t mean you shouldn’t try. Add lots of detail, examples, graphics, images, videos, and whatever else you think will grab and hold your audience’s attention. Be careful not to use low quality graphics or videos though because people may find your site not credible.

I hope you find these tips useful in your website creation. In the end you aren’t trying to force your rank up to the top, you should just be aiming to help people find what they are looking for on your website.


  • “Five Ways to Improve Your Site’s Ranking (SEO).” Michigan Technological University, www.mtu.edu/umc/services/digital/seo/.
  • “How To Improve Your Google Rankings: 9 Steps to Rank Higher Fast Using Analytics.” Orbit Media Studios, 7 Mar. 2019, www.orbitmedia.com/blog/improve-google-rankings/.
  • “Digital Marketing Essentials” Larson and Draper, May 2019
  • Imagine found on Vital Design
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