In a prior post, we addressed the similarities and differences between a laptop computer and an iPad, and whether could replace one with the other. While there are people who have gone to one device, most of us use multiple devices and jump back and forth between them.
Recent research from Google has discovered that “90% of people move between devices to accomplish a goal.” So not only are we using different computing devices, but using them in conjunction. That means it’s not really a question of either or, but rather what do I want to do and which tools do I use to do it.
You can read more about Google’s research on there Google Mobile Ads Blog – Navigating the new multi-screen world: Insights show how consumers use different devices together.