University of California at Los Angeles and University of Arizona researchers released data this week that examined how colleges and universities often steer clear of poor communities and communities of color in off-campus recruiting.

While most colleges and universities present themselves as institutions open to a diverse range of students, regardless of race or socioeconomic status, research gathered by EMRA Research (Enrollment, Management, Recruiting & Access) shows a decided trend in off-campus recruiting.

Utilizing digital data collection techniques that “webscrape” public websites, EMRA discovered that off-campus recruitment, such as visits to high schools and college fairs by representatives of colleges and universities, prioritized wealthier communities and White communities and often overlooked poor communities and communities of color.

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