Talks I attended
Day 1
New Major – American Cool (Watch It)
Kenn Elmore, Dean of Students, Boston University
How to keep it smart-and simple
Michael Freedman, Director of Editorial and Content, Stanford Graduate School of Business
Get with the program: Content strategy for program, major, and degree pages (slides)
Doug Gapinski, Strategist at mStoner
Rethinking mobile learning & the promise of flying cars
Andrew Smyk, Program Coordinator, Sheridan College
No content strategy? Try some content tactics (Watch It)
Lori Packer, Web Editor, University of Rochester
Note: they are all pretty good but start the video at 38:00 for the most entertaining talk. I have watched this more than once and laughed super hard.
Day 2
Austin Kleon, Author of Steal Like An Artist
The voyage of the beagle: Biology, evolution, and content strategy
Jeff Stevens, Assistant Web Manager, University of Florida Health Web Services
Ready, fire, aim: Putting first things first when you want results
Tom Taylor and Tony Proudfoot, Ball State
Cardsorting for humanities: Context in usability testing (Watch It)
Robin Smail, Penn State
Non-invasive governance: Meeting people where they are
Shelley Keith, Director of Digital Communications, University of Mary Washington