Business & Marketing

Slides

Journals & Articles

If you have a specific journal in mind, search for it in our E-Journals. If you’re more focused on articles about a specific topic, try starting out with Library 1Search, which searches across hundreds of articles and databases in one go.

Remember: if we don’t have it at OSU we can usually get it for you from another library. Just request it from Interlibrary Loan.

Citations

Zotero can be magic.  No, really.  See the Zotero page for more info. But always double-check the data.

Industry Reports

Wolfram Alpha

Type in a search like “google vs. microsoft” and you’ll see a comparison of the two companies.  If you search for “google vs. bing” you’ll see a comparison of the search engines instead.  Make sure you are being specific with your searches — do you want the company itself or one of the company’s products?

Mintel Market Reports

You will need to create a log-in in order to use this database – make sure you use your ONID email address since that will be required.

3-minute video overview of Mintel Market Reports interface

Newspaper Source

Search for recent and headlines and news stories from hundreds of newspapers and magazines in one place.

Census and Demographic Data

 American Fact Finder

Power searching for U.S. Census data.  Save yourself a lot of time and headache by watching this video tutorial first:   Creating a map with data in Fact Finder

FactFinder Map

American FactFinder Map

American Time Use Survey 

Measures the amount of time people spend doing various activities such as work, volunteering, and socializing.

Consumer Expenditure Survey

Information on the buying habits of Americans, including income and consumer characteristics.

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