Week 4 Blog

This week was mostly about continuing to explore the meaning of design and how it could be used. We also learned about more insight tools such as personas and design briefs. This week had some very interesting perspectives in some of the readings we looked at, and it was cool to get a chance to look at what some companies are doing as far as design thinking. Its interesting to see companies that maybe aren’t necessarily associated with being innovative, and see that a lot more companies are doing cool things, or different things than you would expect, and being successful doing them.
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