Branding yourself isn’t just for people already in, or pursuing, a career in marketing. Whether you realize it or not, you are marketing your personal brand every single day to everyone you meet or encounter in your classes and even at work. The personal branding process starts with who you want to be as a person, which can be whoever you want I might add! So take a step back, look at what you really want out of life and start building ypersonal brand imageour personal brand with this foundation. Here are five steps to help you begin thinking about and creating your very own personal brand:

1.)    Define who you want to be as a person, know what you want out of life!

2.)    Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).

3.)    Make sure you can excel at each of those skills and attributes.

4.)    Determine whether you can use them to differentiate yourself from others.

5.)    Consider if these skills will bring you success and happiness over the course of your life (the most important part).

Once you have some of these things in mind, begin to think of all the areas in your life that you want success. Of course this would include your career but also think about your social life, relationships, children, and so on. Remember that your personal brand should be aspirational, so what you want out of life, not necessarily where you are right now. This is just a start but it should guide down the right path for personal branding success!

 

posted by Carly Larson, Career Assistant

 

Joshua M. Hunsaker
Joshua M. Hunsaker

While a student at OSU, what have you done so far to gain experience?

Over the past two years at Oregon State I have gained experience in several ways. Although I have not become involved in school clubs or activities, I have found ways of

my own to gain invaluable experience. One way I have done this is by running my own tutoring business and aiding students in the areas of my major. This helps me to stay fresh with basic concepts and helps my communication and organization skills. A second way I have gained experience is by volunteering my time. An example of this is by participating in a mission trip to Mexico. On this trip, with my church, we build houses for people in need from the ground up.  We do everything from mixing the cement for the floor to framing walls and finally putting on a roof.  Over the years it has shown me that time is often much more valuable than money. I have learned I need to budget my time well, not only to get all of my work done but to create time in my schedule to help others. A third way I have gained experience is by working. Over this last summer I worked for a general contractor which has given me experience not only as an engineer but as an employee. As an engineer, seeing the building process is invaluable because it helps me design better and more efficient products. Working has also given me experience as an employee and allowed me to see the many different hierarchies that businesses utilize.  The more I work the more experience I gain with these different work structures so I know which one works best for me. These are just a few of the ways I have gained experience over the past few years as a student at Oregon State and though I am not involved with University clubs or activities I am very proactive about finding other ways to stay involved.

 What are your career plans?

 As a mechanical engineer my career plans involve internships, hard work and possibly more school. As an engineer at Oregon State I have had the opportunity to apply for the Multiple Engineering Cooperative Program (MECOP). MECOP allows engineers to participate in two separate six month paid internship experiences which helps them to gain industry experience and to connect with members of industry.  As a result of a great deal of hard work and preparation I was accepted into this program. Over the next two years I will be involved with these internships. After I graduate I would like to work for an engineering firm and hopefully have a job specializing in fluid/thermal dynamics. With diligence and perseverance, I hope to make my way into management so that I can work with teams of engineers, oversee projects and work with administrative branches of the firm. In this pursuit, if it becomes advantageous to acquire my MBA, and if I have the time and the resources, I will. My career plans any further into the future are still forming and depend on what the next few years hold and what opportunities present themselves.

 What advice do you have for others who are preparing for their job or internship search?

 If I had to give a single piece of advice to anyone preparing for a job or internship search, I would say, “Prepare, prepare, prepare.” Without preparation it is almost impossible to succeed and I have found this true with job/internship searches. When I was preparing for my internship search I first went to career services and had them review my resume and give me hints for success. I then scheduled mock interviews and continued to do so until I felt comfortable answering all of the questions the counselors could find. I recommend rotating through as many of the counselors as possible because each one gives different, yet helpful, advice. Career Services can help with everything else in your search as well. Frequently, I would find myself at the end of a mock interview asking all sorts of questions about my search. The next biggest piece of preparation I had was researching the individual companies themselves. Whether it is for an internship or a job, I have found knowing the company you’re looking to be with imperative. In my opinion it is better to know too much than too little. That is my advice for anyone looking for an internship or a job, start preparing and do so early.

 Did Career Services and/or anybody else assist you with your career development and preparing you for an internship or job? If so, how?

Career Services helped me immensely in preparing me for my MECOP Internship interview. I scheduled more than five mock interviews and would have done more if I had time. They helped answer all of my questions from general process to advice on particular courses of action. I would not have been as prepared as I was without the career services. I highly recommend them to anyone preparing for industry in any way.

1.       All your friends are doing it. (Or, they will, if you go! Think of how inspiring you’ll be . . .)

2.       There are, in fact, internships and other opportunities specifically available to first and second year students.  A common misconception is that you must be senior standing to benefit from a career fair. However, it is often the case that employers are looking to recruit first and second year students as a way of “getting in early” and starting a long-term and in-depth professional relationship with future employees. Check out the employers listed at the Career Fair web page, for more information on who is recruiting for what.http://oregonstate.edu/career/career-fairs

 3.       You can stop and get coffee at Dutch Bros. on the way. And check out the new Beaver Store!

 4.       It’s a chance to see how long you can wear those fancy shoes before you have to take a break. Often, there aren’t a lot of opportunities to dress professionally as a student. For Career Fair, it is a chance to dress in your best business casual or business formal attire and practice behaving as a professional—which is what you are! It can be fun, and definitely confidence boosting.

 5.       You can eavesdrop on professional conversations! You will be walking through and standing close to many people who are conversing with professionals and recruiters from various industries. As a first year student, take advantage of the time to “listen in” and learn some of the nuances of a networking conversation. You might learn a bit about what to expect for conversations in your future, and what you might want to think about or practice.

 6.       Practice your “30-second Infomercial” or “Elevator Pitch”. Beyond just listening in, this is a chance to try out an introduction of yourself, your interests and skills. Because you may not be seeking employment this early in the game, there is little pressure to perform in a specific way—which makes it a prime opportunity to take a risk, and just give it a try. Who knows? You may learn something! If you need some help prepping your “pitch”, check out the example “30-second Infomercial” at http://oregonstate.edu/career/handouts

 7.       See who’ll be there next time. Career fairs occur at OSU every term except during the summer. While there are different employers present every fair, there are also returning employers. If you can introduce yourself this time, or get an idea of who might be there in the Spring or Fall, you’ll have a jump start on preparing, terms in advance!

 8. Get familiar with the setting. It can be intimidating to walk into an unfamiliar place and attempt to put on a professional face. Use this time to just get comfortable with the environment—where to go, how to dress, how to drop off your backpack and what to bring. You can get an idea of the venue and the culture of the fair, so next time, you aren’t navigating any confusion in that way, but can focus just on getting to know the recruiters.

 

9. Find some motivation for those classes you’re taking. During coursework on campus, especially in the first two years or so, it can be difficult to see how what you’re learning is going to apply in the “real world” (Chemistry, Calculus, and Writing, oh my!). When you interact with employers in this setting, you may start to develop a more accurate and interesting picture of how your education now will be applicable in the future. The experience can also help you get a sense for what you might want to pay attention to and work on “between the lines” of the syllabi for classes. For example, how are your communication skills? Critical thinking and problem solving? What sort of transferable skills can you strengthen and learn, even while getting through that Health requirement?

 10. Get some candy, pens, bags, and other forms of SWAG—all while making connections and practicing your social and communication skills the old-fashioned way, which most employers still value more highly—without a screen separating you from them! Collecting goodies is not the point of any career fair. However, approaching a table to grab a cool water bottle may open up interactions between you and any number of professionals. You will be creating connections, taking risks and learning about yourself and the world, in actual face-to-face encounters, which are becoming more and more rare. And then, as a bonus, you get to go home with some gadgets and pens and candy, as a reminder of your experience and some encouragement tcareer fair photoo come back next time!

 Remember– University-wide and Engineering Career Fairs are next week, February 19th and 20th in the CH2M Hill Alumni Center, across from Reser Stadium! Stop by and say hi and have a fun and productive time!

 

~ Malia Arenth, Career Counselor

Here at Career Services, we definitely encourage students to complete at least one internship befglobal internships imageore they graduate. But what if you’re interested in study abroad as well? Of course, you could always do a study abroad and an internship at different times, but another great option is to do an internship abroad! OSU’s Study Abroad office works with a program called IE3 Global Internships that aims to place students in an internship position in another country. Students can also receive academic credit for their internship. For more information check out this link: http://ie3global.ous.edu/campus/osu/

Read a firsthand account of a student’s experience in an IE3 internship. Ben Spearing recently returned from an internship in Namibia, where he was working at the Cheetah Conservation Fund, and you can read about it at his blog http://benspearing1.blogspot.com/

 

Note:  This post is linked to a external blog and the content for the post approved by Oregon State University Career Services. We are not responsible for the content on the guest blogger’s personal website and do not endorse their site. 

 

posted by Deirdre Newton, Career Assistant