Today I am musing on the implications of the “scholarly orientation” of a university and if that orientation matters to students in ways that influence their affinity as they become alumni. This musing is sparked by a recent meeting with the Dean. At this meeting she asked a colleague and me if we would be [...]
Posts Tagged ‘BCI Blog’
Teaching, Research, and Alumni
Thursday, July 7th, 2011Powered by…Identity
Wednesday, June 8th, 2011In March of 2009 Oregon State University launched an integrated marketing communication plan for which the central message was “Powered by Orange.” The primary objective of the campaign was to build greater off-campus visibility for OSU within the State of Oregon, especially within the urban centers. OSU has a culture of humility and that has [...]
The News, Ohio State, and Alumni Affinity
Tuesday, May 31st, 2011Greetings! Today’s blog is a contribution of Tony Grech, a very talented OSU MBA student who works with us on the BCI Project. Tony has been spending some time thinking about the way in which alumni communities and advancement professionals can be impacted by different types of “turbulence” in our environment. So, here’s his latest, [...]
BCI Affinity – The Dynamic Advantage continued…
Tuesday, May 17th, 2011The BCI Affinity score is grounded in research conducted among consumers who are delighted to be immersed in a community of fellow experienced and loyal owners. These loyal community members of brands Jeep and Harley-Davidson share experiences and friendships that build compelling commitment to the brand and its community of owners. The lessons that we have [...]
BCI Affinity- The Dynamic Advantage
Friday, May 6th, 2011Affinity: A natural liking for or attraction to a person, thing, idea, etc. (Webster’s Dictionary) I’ve spent a good bit of time in the last year visiting with advancement professionals in different parts of the country. My interest is in learning about how advancement professionals gather and use information that can assist in effectively and [...]
About BCI
Wednesday, March 16th, 2011Greetings, and welcome to our new BCI blog! We are excited that you have stopped by to check us out!! While we are comfortable at OSU as we talk about about BCI, it is a bit presumptuous for us to believe that people outside of our team and current partners are familiar with our shorthand [...]