Museums, happy hour meet-and-greets, luncheons, waterfront Seattle… how could we not be excited for the 2012 CASE VIII Conference? All frivolities aside, the CASE VIII Conference, being held this year in Seattle February 15th-17th, is an event the BCI team has been looking forward to for quite some time. This annual meeting of talented and [...]
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Excited for CASE VIII Conference !!!!
Tuesday, February 7th, 2012Building New Alumni Relationships and Renewing Old Ones
Tuesday, January 31st, 2012Dear readers, it has been too long since my last post. It has been a busy time for me, and for BCI too. I am now on a six month sabbatical leave from OSU and serving as Visiting Professor of Marketing at the University of California Irvine. It is important to note that I am [...]
Learning about those Non-Respondents!
Friday, October 28th, 2011We are just now wrapping up another BCI Project for a University Advancement client. As always, there is a segment of alumni who do not participate: “the Non-Respondents.” This is true of any survey, as the legal system frowns upon finding ways to compel people to participate. Our team became curious about the alumni that [...]
What of the “Unhappy” Alumni?
Monday, August 29th, 2011Recently, I was talking with one of my colleagues about a BCI client who was focusing attention on the alumni that had reported on the BCI Survey a strong dissatisfaction with the alma mater. The client observed that it is worth noting that unhappy alumni that take the time to respond to the survey, “care [...]
Scholarly Orientation and Affinity – The Data Are In!
Tuesday, August 16th, 2011As it turns out, the “gathering of the data” to assess whether the alumni of the “research universities” are more or less integrated in their respective alumni communities wasn’t exactly a “walk in the park.” Thanks to the many hours of hard work coding data by our Swedish exchange student/intern, Emil, I can report the [...]
Teaching, Research, and Alumni
Thursday, July 7th, 2011Today I am musing on the implications of the “scholarly orientation” of a university and if that orientation matters to students in ways that influence their affinity as they become alumni. This musing is sparked by a recent meeting with the Dean. At this meeting she asked a colleague and me if we would be [...]
BCI Research Wins Award
Tuesday, June 28th, 2011BCI received a nice surprise last week! A recent paper on our research regarding alumni affinity and philanthropy (that pointed to differences in affinity between alumni of large and smaller colleges) was awarded the 2011 Alice L. Beeman Research Award in Communications and Marketing for Educational Advancement by CASE (Council for Advancement and Support of [...]
Powered by…Identity
Wednesday, June 8th, 2011In March of 2009 Oregon State University launched an integrated marketing communication plan for which the central message was “Powered by Orange.” The primary objective of the campaign was to build greater off-campus visibility for OSU within the State of Oregon, especially within the urban centers. OSU has a culture of humility and that has [...]
The News, Ohio State, and Alumni Affinity
Tuesday, May 31st, 2011Greetings! Today’s blog is a contribution of Tony Grech, a very talented OSU MBA student who works with us on the BCI Project. Tony has been spending some time thinking about the way in which alumni communities and advancement professionals can be impacted by different types of “turbulence” in our environment. So, here’s his latest, [...]
BCI Affinity – The Dynamic Advantage continued…
Tuesday, May 17th, 2011The BCI Affinity score is grounded in research conducted among consumers who are delighted to be immersed in a community of fellow experienced and loyal owners. These loyal community members of brands Jeep and Harley-Davidson share experiences and friendships that build compelling commitment to the brand and its community of owners. The lessons that we have [...]