BCI received a nice surprise last week! A recent paper on our research regarding alumni affinity and philanthropy (that pointed to differences in affinity between alumni of large and smaller colleges) was awarded the 2011 Alice L. Beeman Research Award in Communications and Marketing for Educational Advancement by CASE (Council for Advancement and Support of [...]
Archive for June, 2011
BCI Research Wins Award
Tuesday, June 28th, 2011Powered by…Identity
Wednesday, June 8th, 2011In March of 2009 Oregon State University launched an integrated marketing communication plan for which the central message was “Powered by Orange.” The primary objective of the campaign was to build greater off-campus visibility for OSU within the State of Oregon, especially within the urban centers. OSU has a culture of humility and that has [...]