Pat Frishkoff reacts as it's announced the new AFBP director's office at AUstin Hall will be named in her honor.
Pat Frishkoff reacts as it’s announced the new AFBP director’s office at AUstin Hall will be named in her honor.

With the opening of Austin Hall in 2014, the Austin Family Business Program is taking the opportunity to honor one of the pioneers of family business at Oregon State.

For years, the advisory board of the Austin Family Business Program had wanted to find a way to honor the program’s founder, Pat Frishkoff.

Frishkoff worked to start the program in 1985, at a time when there was little emphasis on family business in universities. After retiring from OSU in 2002, she continued to help families through her Leadership in Family Enterprise organization.

“What she put together was the beginning of family business education,” AFBP Director Sherri Noxel said. “The only other program that existed was at Wharton, and that was very different, more consulting focused. Pat was able to develop family business education integrated into an existing college of business.”

The perfect opportunity finally presented itself with the construction of Austin Hall, the new home for the College of Business. The new building is named for Ken and Joan Austin, who provided a $10 million gift for the project and also supported Frishkoff’s efforts in 1985.

Austin Hall means a new home for AFBP as well, including a new director’s office. With that opportunity presented, a group of anonymous donors stepped forward to name the office in Frishkoff’s honor.

“That reflects the community we’ve built, with not just one but multiple people stepping up,” Noxel said. “I just couldn’t think of a more appropriate way to honor her than to have a space dedicated to future directors.”

The honor was announced April 19, the same day as the construction launch for Austin Hall, at a gathering at the current AFBP space in Strand Agriculture Hall.

The honor was kept secret from Frishkoff until Noxel raised a toast and presented her with a bouquet of roses.

“Her husband [Paul Frishkoff] was in on it,” Noxel said. “Only later I learned he can’t keep a secret. [Pat] said at the end of the day, ‘You mean Paul knew?’”

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Former Oregon Governor Vic Atiyeh accepting an Excellence in Family Business Award for the Atiyeh Oriental Rugs family.
Former Oregon Governor Vic Atiyeh accepting an Excellence in Family Business Award for the Atiyeh Oriental Rugs family at the 2012 awards ceremony.

Looking back more than 10 years after her business received an Excellence in Family Business Award, Lori Luchak can still remember the feeling of the ceremony.

Luchak, President of Miles Fiberglass & Composites, said being named a Family Business of the Year by the Austin Family Business program in 1999 not only gave her sense of validation for her family’s hard work, but a chance to reflect.

“The Austin Family Business Award allowed our family to celebrate the joy of being a family business and forget about the hard work of balancing family and business for one special night,” Luchak said.

Fruithill, Inc., started in 1919 in Yamhill, Ore. The farm grows cherries, plums, hazelnuts, wine grapes and other crops, and last year was named the Small Family Business of the Year.

Linda Schrepel, a member of Fruithill’s third-generation, said participating in the awards helped the family connect with the history of the business and the family.

“I like that in a way we were forced to put together our family history because now it is together,” she said. “The history is down and it’s there for generations to read.”

The program is currently accepting nominations for the 2013 Excellence in Family Business Awards.  To nominate a business, fill out the online form, or visit the Excellence in Family Business Awards website for more information.

Deadline for nominations is April 1. Businesses may still apply for the awards without being nominated before May 1.

Now in their 25th year, the awards honor innovative family businesses from around the Northwest who demonstrate innovation, entrepreneurship and a commitment to community involvement.

More than 180 companies have been honored in this peer-reviewed competition since the awards were first presented in 1988.

 

Ballroom at Governor Hotel for Austin Family Business Program Excellence in Family Business Awards

In his opening remarks at the Austin Family Business Program Excellence in Family Business Awards, Oregon State University President Ed Ray noted how the family enterprises being honored all made a point to maintain strong traditions.

“Tonight’s horonorees reflect a vibrant sense of the importance of strong family roots,” Ray said.

From Atiyeh Oriental Rugs, which started in 1900 and only five years later advertised itself as “Portland’s Permanent Rug Store,” to the Anderson Family Farm of Ellensburg, Wash., which started in 2011, each family found success in applying a set a values which reflects the spirit of each family.

The ceremony, held Thursday Nov. 15 at the Governor Hotel in Portland, coincided with Governor John Kitzhaber’s proclamation of Nov. 15 as Family Business Day in the state of Oregon.

Honorees came from a variety of backgrounds and industries, including real estate, agriculture, waste disposal, wineries and even kite manufacturing.

 

Congratulations to all the winners and finalists:

Dean’s Award for Family Business Leadership

Atiyeh Oriental Rugs of Portland

Micro Family Business (nine or fewer employees)

Coelho Winery of Amity

Andersen Family Farms of Ellensburg, Wash.

Small Family Business (10-24 employees)

Winner: Fruithill, Inc. of Yamhill

Finalists: Twelve-Mile Disposal Service of Portland, Gomberg Kite Productions International of Lincoln City

Medium Family Business (25-99 employees)

Winner: Melvin Mark Companies of Portland.

Finalists: Alan Brown Tire Center of Newport, Musgrove Family Mortuaries of Eugene.

Large Family Business (100+ employees)

Winner: Generations, LLC. of Portland

Finalists:Ulven Companies of Hubbard, Capitol Auto Group of Salem

Faculty Award

Bobby Garrett, assistant professor of strategy and entrepreneurship at Oregon State University.

Student Award Winner

Christopher Thompson, a recent College of Business graduate who joined his family firm, TEC Equipment, Inc.

Dave Dahl of Dave's Killer Bread speaks to an OSU family business class.
Dave Dahl of Dave's Killer Bread speaks to an OSU family business class.

Dave Dahl, the recognizable face of the Dave’s Killer Bread line of baked goods, made a surprise appearance at Oregon State Tuesday night as part of the College of Business Austin Family Business Program.

Sherri Noxel, AFBP director, had invited Eugene Wallace of Family Business Advisors to speak at her class that evening. Wallace, who has worked with the Dahls — Dave’s father started the company, brother Glenn and nephew Shobbi Dahl are part of the business with other family members  — mentioned someone from the company might be able to attend, but wouldn’t know for sure becuase of busy schedules.

But Tuesday night there was Dahl, with bags of Dave’s Killer Bread flying around the classroom as students asked questions.

“Eugene was invited to class, and we had used Dave’s Killer Bread the first class as an example of how to construct a genogram,” Noxell said. “They’re a contemporary business [students] can relate to.”

Dahl, who also presents as a motivational speaker and has been open sharing his story of spending 15 years in prison before rejoining the family baking business, said the experience was an opportunity to share with the students get something back himself.

Dave Dahl of Dave's Killer Bread speaks to an OSU family business class.
Dave Dahl of Dave's Killer Bread speaks to an OSU family business class.

“Mainly we talked about the family business, and I have a lot of experience with that,” Dahl said. “They were asking a lot of stuff about the family dynamics.

“The personal really takes a back seat with us,” Dahl said of his own family. “If we can stay in the same room and talk, that’s all I want.”

Dahl explained to students how he, his brother and nephew worked through early differences to build the company into what it is today, while Wallace provided lessons from working with the Dahls on how students could strengthen their own family businesses.