Faculty Highlights « College of Business

Every year the faculty at the College of Business produce many great pieces of research, from how the perception of a brand’s identity can help or hurt it in a crisis to how our jobs can change our moral decision making or when entrepreneurs should move to a new venture.

Today we wanted to take a moment and recognize some of the great work produced or honored just this past academic term and highlight the amazing faculty we have at the College of Business. Below is a selection of the work that has been published or accepted for publication over the past few months.

Management Instructor Jennifer Mower and School of Design and Human Environment Associate Professor Elaine Pedersen’s paper “Pretty and Patriotic; Women’s Consumption of Apparel During World War II” was accepted in Dress. The Dress is a scholarly, refereed publication dedicated to issues related to the cultural/historical aspects of dress. It is considered one of the premiere academic journals in the area of dress.
Pedersen and SDHE Professor Leslie Burns paper “Apparel design research: Involving undergraduate students.” Was accepted in The International Journal of Design Education. The Journal is one of six thematically focused journals in the family of journals that support the Design Principles and Practices knowledge community. The journal explores aspects of learning to become a designer and to develop modes of “design thinking.” It examines pedagogies of engagement with design purposes, designed objects, and design.
Pedersen and three graduate students from the School of Design and Human Environment had their paper “An Exploration of Design Students’ Inspiration Process” accepted in College Student Journal. College Student Journal is a peer-reviewed journal that publishes original investigations and theoretical papers dealing with college student values, attitudes, opinions, and learning.
Pedersen’s “Comparing words with works: A study of Pugin’s St. Augustine’s church” was accepted in Journal of Interior Design. The Journal of Interior Design is a scholarly, refereed publication dedicated to issues related to the design of the interior environment. It is considered one of the premier scholarly interior design journals.
Assistant Professor of Marketing Colleen Bee’s manuscript “Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions” was accepted for publication in the Journal of Consumer Behavior (JCB). Published by Wiley, JCB aims to promote the understanding of consumer behavior, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research.
Global Business Analysis Assistant Professor Inara Scott’s “Dancing Backward in High Heels: Examining and Addressing the Disparate Regulatory Treatment of Energy Efficiency and Renewable Resources” was accepted in Environmental Law Review. Published by the Lewis & Clark Law School, Environmental Law Review is the nation’s oldest law review dedicated solely to environmental issues.
Also Scott’s paper “Creating a 21st Century Public Utility Commission” won the Best Paper Award at the 2013 Western Academy of Legal Studies in Business (WALSB) annual conference.
Strategy and Entrepreneurship Assistant Professor Bobby Garrett and co-author Dan Holland’s paper “Entrepreneurs’ start-up decisions versus persistence decisions: A look at expectancy and value” was accepted in International Small Business Journal (ISBJ). Published by Sage, ISBJ publishes the highest quality original research papers on small business and entrepreneurship.
SDHE Associate Professor Seunghae Lee’s paper “Wayfinding Aids for Older Adults” was published in the International Journal of Design in Society, one of six thematically focused journals in the family of journals that support the Design Principles and Practices knowledge community. The journal traverses a broad sweep to construct a trans-disciplinary dialogue that encompasses the perspectives and practices of various design disciplines.
Finance Associate Professor Jimmy Yang’s article “The choice between rights and underwritten equity offerings: Evidence from Chinese stock markets” was accepted for publication in the Journal of Multinational Financial Management (JMFM). Published by Elsevier, this journal’s aim is to publish rigorous, original articles dealing with the management of the multinational enterprise.
Marketing Assistant Professor Marina Puzakova’s paper “The Connubial Relationship between Market Orientation and Entrepreneurial Orientation” was accepted in Journal of Marketing Theory & Practice (JMTP). Published by M. E. Sharpe (in conjunction with the Society for Marketing Advances), JMTP was created in 1993 to provide an outlet for quality scholarly research across a broad range of marketing subjects – with the important caveat that tying the work to managerial application is essential for publication.
SDHE Associate Dean Minjeong Kim received the L. L Stewart Scholars Award, recognizing outstanding faculty at Oregon State University and providing resources to stimulate creative advancements in teaching, research, and extended education. The theme of the award is to support creativity and innovation among the university’s top scholars and is supported by an endowment established by L.L. Stewart. This award provides $30,000 in financial support for faculty selected as a Stewart Scholar.

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The easiest way to measure Carmen Steggell’s impact on Oregon State is the number of stories there are to tell about how she has helped and inspired others.

As the colleagues, friends and current and former students stood up to talk and share their appreciation of Steggell Friday at the Hawthorne Suite at Milam Hall, that impact seemed to grow larger and larger.

This year Steggell, School of Design and Human Environment Associate Professor & Graduate Program Coordinator, is retiring after 14 years at OSU.

From current Professor and former SDHE Associate Dean Leslie Burns’ story of Steggell filing in for her while Burns took a sabbatical to the numerous students who mentioned how her classes inspired them to continue in design, there was no shortage of remembrances of how Steggell made an impact at OSU.

Steggell served as Program Leader for the Housing Studies Program and as Core Director for “Gerontechnologies” in OSU’s Center for Healthy Aging Research. Her research has focused on the interactions between human behavior and seniors’ residential environments, with an emphasis on supportive technologies for aging in place.

Her undergraduate teaching included light frame construction, kitchen and bath design, housing policy, housing for the aging and real estate finance. Steggell is also the author of educational materials used extensively by affordable housing providers across the nation, including “The ABCs of Homebuying,” “The ABCs of Community Land Trusts” and “Ready to Rent.”

SIGA Chief Scientific Officer and CEO Summit Keynote Speaker Dennis Hruby.

Every day a host of great ideas swirl around college campuses.

While many become research papers, inventions or other innovative creations, there’s a major push now to also find some to become products, startups and companies that can help the economy and create jobs.

Oregon State recently launched its own initiative, the OSU Advantage, which includes a Venture Accelerator to help find OSU research and technologies that are possible candidates for commercialization.

That process of finding ways to partner universities and industry is the focus of the upcoming Oregon CEO Summit, May 7 at the Portland Marriott Downtown Waterfront.

Giving the keynote will be SIGA Chief Scientific Officer Dennis Hruby, who brings an impressive breadth of experience to the discussion.

Hruby received his Ph.D. in Microbiology from the University of Colorado Medical Center and holds an undergraduate degree in Microbiology from Oregon State University.

A specialist in poxviruses, virology and anti-infective research, Hruby spent more than 25 years as a faculty member and other positions with Oregon State University. He’s worked with SIGA since 1996 in a variety of roles including senior scientific advisor, Vice President of Research and now as CSO.

SIGA works to create products for the prevention and treatment of serious infectious diseases, including those that may be used as biological weapons.

With its corporate headquarters in New York, SIGA decided to keep its research and development labs in Corvallis in part because of the access to the facilities, technology and expertise at Oregon State.

That has helped SIGA develop innovative solutions and grow profits, which benefits the company, the university and Oregon’s economy.

Hruby will discuss the genesis of one recent project, and how the partnership between SIGA and Oregon State helped the company produce an effective treatment for a deadly disease.

The Summit will also feature a panel discussion with Oregon leaders in technology and education on the importance of industry partnerships with universities. Panelists include:

Ryan Kirkpatrick, chief executive officer, Shwood, Ltd.
Mark Lieberman, chief startup officer and co-director, Office of Commercialization and Development and Oregon State Venture Accelerator
John Turner, co-director, Oregon State Venture Accelerator
Tim Weber, vice president and general manager, Printing Technology Development Operation, Hewlett Packard

Mary Coucher, vice president of IP engineering, operations and geography licensing for IBM Corporation, will serve as the moderator for the discussion.

For more information and to register, go to http://business.oregonstate.edu/CEOSummit

Graphic design student Michael McDonald hands out blocks in the new graphic design creative space

Thursday evening the Oregon State University Graphic Design program showed off its new offices and collaboration space with an open house, inviting the OSU community to see the new area it hopes will facilitate more great work from students.

Located in the ground floor of Milam Hall, the new area houses offices for graphic design faculty, a front lounge area and an open meeting room for students.

The meeting area doesn’t have tables and chairs but moveable, stackable blocks that can be rearranged in any format a project requires. Eventually the space will also have whiteboards and flatpanel screens.

“They can bring their laptops, plug into the screens,” said associate professor Andrea Marks. “It’s a place they can kind of call their own, where they don’t have to have teachers around.”

Michael McDonald, a junior in graphic design, was already breaking the space in Thursday evening, handing out blocks to students as they entered.

“It’s a place we can all gather and use as a think tank and for projects with all these resources,” McDonald said.

College of Business researchers put out two new studies this month looking at how consumers act in two very different spheres.

Assistant Professor of Marketing Michelle Barnhart studied how the ways older individuals consumed, whether buying groceries or attending medical appointments, changed the way they were perceived by others, even when the individual didn’t view her or himself as “old.”

Through in-depth interviews Barnhart found the children and caregivers often reinforced negative stereotypes of aging in the way they interacted with their parents.

“When people in their 80s or 90s exhibited characteristics that society tends to associate with people who are not old, such as being aware, active, safe, or independent, they were viewed and treated as not old,” Barnhart said. “In this way, they were able to age without getting old.”

The study received local and national media attention, from the hometown Corvallis Gazette-Times to entities such as Yahoo! News. It’s now available online and will be published in the April 2013 issue of the Journal of Consumer Research.

Sandy Chen, assistant professor of Hospitality Management at OSU Cascades, conducted a study of a different type of consumer, those who frequent slot machines.

Chen, through interviews with slot machine players, found players fit into a few distinct categories, but not the ones most tied to the activity.

The most common player? A female homeowner, between the ages of 55 and 60, with at least some college education and an annual household income of more than $55,000.

Chen’s findings challenge many of the stereotypes associated with slot machine players, something she thinks casinos should take into account when designing their games.

“There are very different motivations for playing slot machines,” Chen said, “so casinos may be making a mistake when they take a one-size-fits-all approach to marketing, or creating an atmosphere within their facility. They may be better off with a segmentation approach.”

You can see what others had to say about the study in the Democrat-Herald and casino-trade websites Casino City Times and the Online Casino Archives.

Results of the research have been published online in the International Journal of Contemporary Hospitality Management, and will be published in a print edition of the journal in 2013.

You can always find the latest media mentions for College of Business faculty, staff and students on our In the News Page, including links to coverage back to 2004.

In his opening remarks at the Austin Family Business Program Excellence in Family Business Awards, Oregon State University President Ed Ray noted how the family enterprises being honored all made a point to maintain strong traditions.

“Tonight’s horonorees reflect a vibrant sense of the importance of strong family roots,” Ray said.

From Atiyeh Oriental Rugs, which started in 1900 and only five years later advertised itself as “Portland’s Permanent Rug Store,” to the Anderson Family Farm of Ellensburg, Wash., which started in 2011, each family found success in applying a set a values which reflects the spirit of each family.

The ceremony, held Thursday Nov. 15 at the Governor Hotel in Portland, coincided with Governor John Kitzhaber’s proclamation of Nov. 15 as Family Business Day in the state of Oregon.

Honorees came from a variety of backgrounds and industries, including real estate, agriculture, waste disposal, wineries and even kite manufacturing.

Congratulations to all the winners and finalists:

Dean’s Award for Family Business Leadership

Atiyeh Oriental Rugs of Portland

Micro Family Business (nine or fewer employees)

Coelho Winery of Amity

Andersen Family Farms of Ellensburg, Wash.

Small Family Business (10-24 employees)

Winner: Fruithill, Inc. of Yamhill

Finalists: Twelve-Mile Disposal Service of Portland, Gomberg Kite Productions International of Lincoln City

Medium Family Business (25-99 employees)

Winner: Melvin Mark Companies of Portland.

Finalists: Alan Brown Tire Center of Newport, Musgrove Family Mortuaries of Eugene.

Large Family Business (100+ employees)

Winner: Generations, LLC. of Portland

Finalists:Ulven Companies of Hubbard, Capitol Auto Group of Salem

Faculty Award

Bobby Garrett, assistant professor of strategy and entrepreneurship at Oregon State University.

Student Award Winner

Christopher Thompson, a recent College of Business graduate who joined his family firm, TEC Equipment, Inc.

This summer the School of Design and Human Environment became the newest school of the Oregon State University College of Business.

While the process has involved a lot of change, as we pass the halfway mark of fall term SDHE students and faculty are settling in to their new home, and gaining a lot of attention for the great work they’re doing.

Earlier this month the Portland Business Journal looked at how the 104-year-old school is using the shift to its advantage.

Writer Erik Siemers further investigated the idea in a blog post detailing his reporting on SDHE:

More than just an inter-campus shuffling of the deck, Associate Dean Leslie Burns said the shift will give the school more resources, better opportunities to commercialize its research and better link the program with Oregon’s robust footwear apparel industry.

SDHE students were attracting attention before the school year even started.

Back in August we wrote in this space about DAMChic, a student fashion magazine which grew out of an SDHE summer class.

DAMChic was featured on the front page of the Corvallis Gazette-Times earlier this month, highlighting the talent and ingenuity of the students in putting together the magazine.

“With a zero-dollar budget, we pretty much used all of our own things,” Echols said.

With a class full of apparel and merchandising majors, however, insufficient clothing rarely is a problem.

“We have pretty big closets to pull from,” Echols said.

We look forward to seeing all the great things in store in the coming terms and years as the partnership continues to grow, evolve and improve.

This school year the College of Business is welcoming six new tenure-track faculty, another sign of the growth of the college over the past few years, all leading into the planned opening of Austin Hall in 2014.

Bret Scott, Assistant Professor, Accounting, Fall

Bret Scott comes to Oregon State after completing his Doctor of Philosophy in Accounting from Texas A&M University. Scott also has a Master of Accounting from the USC Leventhal School of Accounting and a Bachelor of Arts in Accounting from Western Washington University.

Scott’s a member of Beta Gamma Sigma, Beta Alpha Psi, Golden Key, Phi Eta Sigma, and Phi Kappa Phi. He’s also a Certified Public Accountant and Certified Fraud Examiner.

Kuan-Chen (KC) Lin, Assistant Professor, Accounting, Fall

KC Lin has a PhD in Accounting from the Arizona State University WP Carey School of Business. He’s also studied at UCLA, the National Taiwan University College of Management (MBA Finance) and the National Cheng-Chi University College of Commerce (BS in Accounting).

His research interests include Equity and debt pricing of accounting information and earnings quality, and quality and informativeness of financial analyst forecasts and management earnings guidance.

Inara Scott, Assistant Professor, Business Law, Fall

Inara Scott joins OSU with a distinguished and diverse background.

Not only is Scott a legal professional with more than 10 years experience in environmental, regulatory, energy, and business law, but she’s a published fiction author with a number of novels to her credit.

Huichi Huang, Assistant Professor, Accounting. Fall

Huang has a PhD in Accounting from Syracuse , an MBA from Chung Yuan Christian University in Taiwan and a BA in Accounting from National Chengchi University in Taiwan.

At Syracuse she taught Introduction to Financial Accounting and previously taught Managerial Accounting at Chung Yuan Christian University in Taiwan.

Marina Puzakova, Assistant Professor, Marketing, Fall

Marina Puzakova comes to Corvallis from Drexel University after completing work on a PhD in marketing. She also has a degree in Business Economics and Management from Voronezh State Technical University in Russia.

Puzakova also has some fascinating research interests, including brand inference and anthropomorphization, or the ways in which consumers see brands as people.

Chris Akroyd, Assistant Professor, Accounting, Winter

Chris Akroyd will start his Oregon State career winter term. He has a diverse educational background, earning degrees in three different countries, all outside the United States.

Most recently he received a PhD from the University of Auckland, New Zealand. He also has an MBA from Kobe University in Japan and two degrees in Australia, from the University of New South Wales and Southern Cross University.

University Day at the LaSalle Stewart Center.

With students moving in, the Oregon State University Marching Band waiting outside and activity picking up all around campus, three College of Business Faculty members were honored as part of University Day Tuesday.

Ping-Hung Hsieh, Associate Professor and Director of Global Business Analysis, and Brenda Sallee, Head Academic Advisor for the college, were each honored with OSU Faculty and Staff awards.

Ping received the International Service Award, which recognizes exemplary, on-going contributions of OSU faculty and staff to the internationalization of the university by enhancing student, faculty, and staff awareness and participation in international education, research, and related activities.

Sallee was given the OSU Academic Advising Award, recognizing undergraduate academic advising by professional faculty rank as well as fixed-term academic rank faculty whose primary role is advising and acknowledges advising as a profession making a pivotal contribution to the OSU community.

Later in the event, Don Neubaum, Associate Dean for Research and Faculty, took part in the keynote panel on inspiring campus conversation around innovation.

Also participating were Associate Provost for Academic Success and Engagement Susie Brubaker-Cole and Associate Dean for the College of Liberal Arts Susana Rivera-Mills. James Cassidy, senior instructor for crop and soil science, moderated the panel.

Neubaum spoke about the College of Business’ culture, and how the college has focused on hiring faculty who fit where that culture is heading.

“We hire great scholars, faculty who are passionate about undergraduate education,” Neubaum said. “If you hire the right people, the rest can take care of itself.”

Hilda Jones was a woman who exuded the prim, proper professionalism expected of working women in the era following World War II, but who also knew how to let it out when supporting her Beaver sports teams.

Most of all, the former Oregon State College of Business professor was a positive influence on a generation of women who came through Bexell Hall.

Jones passed away in July at the age of 94.

A graduate of Newberg High School and then Oregon State College, Jones earned a master’s degree in business from New York University in the 1940s. She married Robert Dean Jones in 1947, and later, the couple settled in Corvallis where Jones began teaching in the College of Business secretarial science department

Connie Palmer, a former colleague of Jones in the late 1960s, remembered Jones’ high standards in the classroom and her refusal to accept anything less from her students.

“She was an old-school perfectionist teacher,” Palmer said. “She was the best shorthand teacher I’ve ever known. No matter how much you didn’t like her, you learned from her.”

Jones enforced a business-like code in her class, expecting each student to come prepared as if they were entering a real office. Up until the 1970s, a student without a skirt could be sent home.

“Hilda and I were the last ones to wear pantsuits,” Palmer remembered with a laugh.

During the late 1970s Jones was part of a transition as the college moved away from secretarial classes. At that time Jones was a writing instructor for the College of Business, working with professors to insert writing assignments into courses.

Jane Siebler was a graduate teaching assistant for Jones in 1978-79, helping her grade writing assignments.

“She was a great lady,” Sieber said. “She was just one of those together women that kept going and blazing her trail.”

While Sieber said outwardly Jones was very traditional, the professor did everything she could to make sure women at the college could advance and succeed.

“It was a real different world and Hilda and Pat Wells, there were some professors helping women get on their feet,” Sieber said. “She quietly and in her own way supported female students.”

Despite her distinguished teaching career, Jones may have been most known as a loyal Beaver fan, both attending games and contributing to the Beaver Athletic Scholarship Fund.

While she was all business in Bexell Hall, those same rules didn’t apply while attending football and basketball games.

“She was an avid Beaver fan,” Palmer said. “They had to be sick to miss a game.”

Sieber said it was always fun to see Jones let loose while cheering on OSU.

“She dressed very professionally, acted very professionally, then she went to games and was a different person,” she said.

According to the Corvallis Gazette-Times, the family suggests donations in Jones’ name to the Benton County Historical Society, Albany Regional Museum, First United Methodist Church, the Jackson Street Youth Shelter, the Linn-Benton Community College Foundation or a charity of choice.

College of Business

Category Archives: Faculty Highlights

College of Business faculty add to impressive list of research

SDHE gathers to celebrate career of Carmen Steggell

Hruby brings technical, business expertise to CEO Summit keynote

Graphic Design students get a space of their own

Recent College of Business research investigates slots players, elderly consumers

A Night for Family Business