As the year comes to a close, we are reflecting on all the exciting events of 2014. The College of Business celebrated a historic fall term with the opening of Austin Hall and many corresponding events.

The Austin Hall Opening Bash was the first of the Austin Hall celebrations, where College of Business faculty, staff and their guests gathered Friday, September 26 for a cocktail party with live music by B2K and the Delicious Spoon – a band comprised of College of Business faculty.

The following slideshow shows the highlights of the Opening Bash:

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Bart Cleveland
Bart Cleveland has developed branding for a broad range of companies.

Fall term is a good time to begin thinking about a summer internship and researching what needs to be done to be competitive. One way to do that is to attend presentations by professionals.

During most weeks of the term, the Career Success Center offers the opportunity to meet with professionals, learn about their industry and get tips about how to prepare for internship and job searches.


This fall, Bart Cleveland was one of the first professionals to meet with students in Austin Hall’s Stirek Auditorium. Throughout his career, Cleveland has developed branding for a broad range of brands including Coca-Cola, The Ritz-Carlton and CNN. As the founder of Job Propulsion Lab, he now helps young professionals navigate marketing and advertising careers more successfully.

In a room full of College of Business students, including design, entrepreneurship, marketing and management majors, Cleveland talked about the Ten Steps to the Right Advertising or Digital Careers.

Drawing from his award-winning career as a creative director and through his success mentoring dozens of young professionals and guiding them to careers at top-tier agencies like Wieden+Kennedy, Goodby Silverstein and Mother NY, Cleveland developed the following 10 steps:

Bart Cleveland delivers his presentation.
Cleveland told the students in the audience at Austin Hall’s Stirek Auditorium to become their own brand.
  1. Get help.
  2. Plot your course.
  3. Build the right portfolio.
  4. Market yourself.
  5. Become a brand
  6. Stalk. Quietly.
  7. Talk. Loudly.
  8. Look like a pro.
  9. Act like a pro.
  10. Don’t blow the interview.

For the complete presentation, you can see his presentation slides via slideshare: Ten Steps to the Right Advertising or Digital Careers.



Brian David Johnson
Brian David Johnson talked about optimizing for concepts other than profits in his Dean’s Distinguished Lecture.

Brian David Johnson is one of the deepest and most complex thinkers in his field, not to mention the owner of one of the coolest job titles ever, but the core of the Intel futurist’s philosophy is breathtakingly simple.

“The future is built every day by the actions of people,” said Johnson, who delivered the Oregon State University College of Business Dean’s Distinguished Lecture on Oct. 28. “It’s not an accident. So why don’t we go out and build an awesome future?”

Johnson, 42, who spoke to a near full house in the 1,200-seat Austin Auditorium at the LaSells Stewart Center, has been in his role with the Santa Clara, Calif.-based semiconductor chip giant since 2009. He explained how his role isn’t fortune telling or predicting the future, but rather something he refers to as “futurecasting,” which he defines as:

■ Developing an actionable future that can be built;

■ Understanding what people want to do;

■ Using the process to figure out how to get there.

“I deliver a spec – these are the capabilities of the platform – and then ask, ‘What do we need to do to get to that future?” he said.

And for Johnson, the key element of the future is the human beings who’ll be living in it, rather than the gadgetry, especially with the size of chips approaching zero.

“It’s always about people,” said Johnson, to whom the future usually means 10 to 15 years down the road, given the five- to 10-year cycle for designing, developing and deploying a chip. “It’s about people connecting with other people. All technology is a story. People love stories. Our brains are hardwired for stories. We can change the story people tell themselves about the future.”

During his roughly 60-minute presentation, Johnson used his 2013 book “Humanity in the Machine – What Comes after Greed?” as a pathway to two of his favorite topics: algorithms and what they, and by extension the people who commission and design them, are optimizing for.

The book is based in part on the May 2010 stock market crash triggered by high-frequency trading, and in it he explores and

Professor Barden moderates a Q&A after Johnson's lecture.
Professor Barden moderates a Q&A after Johnson’s lecture.

advocates for optimizing for goals intrinsically, and even financially, more valuable than the raw pursuit of dollars.

“You can make more money by making people happy and fostering creativity,” Johnson said. “The thing that holds us back is a lack of imagination, a lack of diversity. The future involves everybody.

“The nature of evil is thoughtlessness,” he said. “You imbue your work with humanity. You can’t turn away from that. If you do, you literally begin to create works of evil. Always try to make the world better. If you hold yourself to that higher bar, you will actually change the world.”

You can listen to the entire lecture here. For more on Brian David Johnson, follow him on Twitter, @IntelFuturist, or visit 

By Cody Stover

It was a trip around the world one day, an elementary school lesson the next, and then a weekend featuring a fashion show and a Hogwarts dinner. The Austin Entrepreneurship Program’s BA 160 class’ ability to give students a variety of hands-on project management experiences was on full display in Week 9 as they hosted four events they spent fall term planning.

International Affair (3 of 4)-15
An International Affair taught students about cuisine and culture from Saudi Arabia, Uganda, Indonesia and China.

The week kicked off Sunday, Nov. 16, with An International Affair, hosted on various floors of Weatherford Hall. Each of the four involved floors represented a different country (Saudi Arabia, Uganda, Indonesia and China), and BA 160 students invited peers to learn about international cuisine and culture. The event’s purpose was to increase intercultural understanding and appreciation.

Things boomeranged back to a more local scale the following Friday when another set of students taught financial literacy at Pioneer School in Lebanon. These AEP students gave lessons on the importance of saving, managing money and finance terminology. Pioneer School offers education to students from kindergarten through eighth grade, so the college students could use their teaching skills with a variety of age groups.

Hogwarts Thanksgiving (1 of 1)-23
Weatherford was transformed into four houses for Hogwarts Thanksgiving.

That same evening, a third group of BA 160 students hosted the beYOUtiful Fashion Show in the auditorium of brand-new Austin Hall. The show was designed to break down fashion industry stereotypes and emphasized building positive self-images for people of all shapes, sizes, ethnicities and styles.

An extra busy week in Weatherford Hall concluded with a hint of magic as a fourth group of BA 160 students put on a Hogwarts Thanksgiving celebration. Weatherford was transformed into the four houses of Hogwarts — Gryffindor, Slytherin, Ravenclaw  and Hufflepuff — and Harry Potter-themed events and food filled the hallways. The event, free to all Weatherford residents, was a magical transition into the holiday season.

Those final projects concluded fall term for the BA 160 students, but this quarter was simply a warm-up. In next term’s BA 161 course, students will be required to form their own start-up venture to raise money for entrepreneurs in Nicaragua in the form of microloans. So while fall 2014 represented a great quarter of project planning, the best is yet to come.

The College of Business held a reception for international exchange students Friday, October 3 at The Vue in downtown Corvallis. The gathering was attended by international students who are here as part of the Arthur Stonehhill International Exchange Program.

Domestic Oregon State students paired up with the international students to help ease the transition joined the celebration, as well as and College of Business faculty and staff.

The Arthur Stonehill International Exchange Program is the biggest of its kind in the state of Oregon, and will host students from more than 20 different countries this year. The program allows students to gain cultural understanding and learn international business from a global perspective.

In addition to this reception, the College of Business also sponsored a trip to the coast and a trip to the Woodburn Outlet mall to acclimate the exchange students to the Pacific Northwest.

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As a student-led organization that actively manages a $1.6 million equity portfolio, the Oregon State Investment Group (OSIG) has a substantial undertaking that provides an unprecedented experiential learning opportunity. In addition to the value of hands-on experience, members of OSIG now have more accolades to add to their already-impressive resumes.

Blake Hendricks accepts a check from D.A. Davidson & Co.'s Rich Fisher for OSIG's first place win in the Portfolio Competition.
Blake Hendricks accepts a check from D.A. Davidson & Co.’s Rich Fisher for OSIG’s first place win in the Portfolio Competition.

OSIG took first place in the annual D.A. Davidson & Co. Student Investment Program competition that ran from Sept. 1, 2013 –Aug. 31, 2014. Student teams were provided with $50,000 to invest, and the top-performing teams received a check on behalf of their college. With a gain of 38% and ending portfolio value of $69,014.35, OSIG finished above the 20 other university teams competing. In a ceremony that took place in Austin Hall Friday, Oct. 3, OSIG was awarded more than $8,000 from D.A. Davidson & Co.

On September 5, 2014, 10 members of OSIG, accompanied by Assistant Professor of Finance Inga Chira, went to Wall Street in New York City  and were directly immersed in the world of finance.


“The annual New York trip is one of the most valuable experiences for the students in OSIG. The opportunity to witness firsthand the environment and culture of the Wall Street firms is something that cannot simply be taught in the classroom,” said Blake Hendricks, DADCO Portfolio Manager.

OSIG in New York City Wall Street
Members of OSIG in NYC include Jessica Kim
Katie Merrill, Arun Varghese, Majed Abdelrasul, Jake Roselli,
Chase Norlin and Alex Markgraff
Van Wong
Chris Koenig
Blake Hendricks

The group learned the value of networking, and spent time with OSU alumni at influential firms such as PIMCO, Goldman Sachs, J.P. Morgan, Morgan Stanley, Barclays, BIDS and Fortress. Among those they met was Wesley Edens, a College of Business graduate. Edens is co-chairman of the board of directors of Fortress, and co-owner of the Milwaukie Bucks.

“Because of this trip, I was able to gain several in-person interviews for a summer internship which ultimately led to a summer internship with PIMCO and a full time position after graduation,” said Jessica Kim, OSIG President. “I believe very strongly that none of this would have been achievable without the Annual New York trip.”

The College of Business hosted a popcorn social Thursday, September 25 for new students, which included a student organization fair for business clubs. Despite the rain, more than 200 students attended the gathering to make a popcorn “sundae,” listen to music, talk with advisors, faculty and the dean, and learn about the College of Business student organizations.

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The College of Business offers twenty different student organizations that span the various business and design disciplines. Learn more about each student organization here.

Brigitte 1Each fall the Oregon State University hosts a day that encourages faculty and staff to connect with each other and learn about what other departments and colleges are doing. Intended to inspire and motivate employees for the impending academic year, it is also a day to recognize and honor the people and achievements of its employees.

Taking place September 18, 2014, University Day includes awards to approximately 20 faculty and staff members in various categories for their accomplishments and contributions.

College of Business and School of Human Design Instructor, Brigitte Cluver, who also serves as the Program Coordinator for Apparel Design and Merchandising Management, is the recipient of the OSU Faculty Teaching Excellence Award. This award honors unusually significant and meritorious achievement in teaching and scholarship, greatly enhancing instruction for students.

University Day Award Winner Brigitte Cluver with President Ed Ray.
University Day Award Winner Brigitte Cluver with President Ed Ray.

“Brigitte is an extremely dedicated teacher who finds a balance between empathy and stringency. She is uncompromising in her demand for excellence, and provides ample support for students to succeed in their learning,” said Minjeong Kim, Associate Dean for the School of Design and Human Environment.

Cluver, who holds a B.S. from University of California at Davis and two degrees from Oregon State (M.S. and Ph.D. in Human Behavior in the Near Environment) also worked in the textile and apparel industry as a textile laboratory technician.

“As a life-long learner, Brigitte is open to learning new strategies and commits herself to innovative teaching that results in enhanced student learning. Her courses are always evolving with more effective teaching methods.”

Awards were given by President Ed Ray at the OSU Faculty Teaching Award Reception on Wednesday, September 17 and again acknowledged at an all university presentation held at LaSells Stewart Center in Austin Auditorium on University Day.

While Austin Hall has many striking features, the artwork, textures, colors and design elements used throughout  make the building truly unique. Until you have the opportunity to experience it firsthand, enjoy this sneak peek of the art and design.

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The move to Austin Hall has commenced – the finishing touches are being added, boxes are being unpacked and computers are being set up. While waiting to open doors to students and visitors, below find a sneak peek amid the unpacking and finishing work chaos.

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