Oregon State University College of Business Academic Advisor Jayne Anderson

Students and faculty in the College of Business have come to know Academic Adviser Jayne Andersen for her hard work, passion, and dedication to helping students fulfill their academic potential. In fact, Andersen was the recipient of the Outstanding Professional Faculty and Staff Service Award at the 2014 Celebration of Achievement.

Get to know a little more about Jayne through this Q and A.

What was your first job?

My first job out of college was as a Landscape Architect for the Minnesota Department of Transportation. The best part of that job was doing research for the Great River Road program. We had to travel to many small towns in Minnesota that were on the Mississippi river.  This included starting at Lake Itasca which is the head of the Mississippi River.  I actually got to stand on both the east and west side of the river at the very same time because it’s only about a foot wide at that location.

What is the best part of your job?

I really enjoy my job as an academic adviser. Assisting students who are in college is very fulfilling and fun. The best part of my job is when I see students expanding their vision of what they can accomplish.  That’s an awesome thing to observe – just seeing the light bulb go off and their level of excitement and interest increase. That’s my favorite part.

In one to three words, how would you describe the College of Business?

Innovative, student-focused and progressive.

What is something about Oregon State University or the College of Business that you wish more people knew?

I’m not sure if students are aware of all the many different activities and opportunities that are available to them here at Oregon State and within the College of Business. I’d encourage students to get involved, ask questions, take advantage of the opportunities and resources that are available on campus.

What’s the one piece of advice that, if followed, would benefit students the most?

Seek out and get involved in activities while in school.  Be willing to step out of your comfort zone and try new things – explore and dream.

Do you have any “secret” talents or hobbies outside of work?

It’s not very secret, but I really enjoy the out of doors – running, hiking, biking etc.  Perhaps less well known is that in the past I was a quilter as well.

What was the first concert you ever attended?

Elton John at Purdue University

What was your favorite childhood movie?

I think Wizard of Oz – even though the tornado and monkeys scared me a little bit.

What do you watch when you just need to laugh? 

I’m more likely to just hang out with friends who I have fun with – friends that just make me laugh!

Oregon State University Advantage Accelerator

The College of Business at Oregon State University is invested in entrepreneurship, local business development, and in seeing our students succeed. These are just a few reasons why the college created the Austin Entrepreneurship Program (AEP) and provided $380,000 to help initially fund the OSU Advantage Accelerator (OSUAA). The OSUAA operates an incubator for organizations that are still in their early stages of commercialization, providing important support services to entrepreneurs at critical points in the development of emerging ventures.

One such venture is Bosky Optics, a renewable and customizable eyewear company launched right here at OSU by students Alex Cruft and Matthew Miner. Cruft, an Economics major who just graduated in June, and Miner, a senior Renewable Materials major from the College of Forestry, met while living in the dorms and quickly discovered that they had a flair for invention and entrepreneurship.

In April of 2012, Cruft and Miner started with the simple concept of providing renewable, high-quality sunglasses made with wood frames that could be customized with designs from a laser engraver. By November of that year, the duo had created the first pairs using the laser engraver in the Weatherford Garage and started selling them online. While Cruft says that their young business was ‘doing ok,’ the students jumped at the opportunity to join the AEP’s Austin Lab.

In order to get into the Austin Lab, Cruft and Miner first had to apply by pitching their business plan to Austin Entrepreneurship Program Project Manager Dale McCauley and Director Sandy Neubaum.

“Joining the Austin Entrepreneurship Program was tremendously beneficial for us,” said Cruft. “Dale and Sandy were incredible mentors and motivators for us, and were a significant driving force behind the scenes for Bosky Optics,” he said.

“We saw tremendous growth from Bosky this year as they worked hard to develop their branding, marketing, and business strategy,” said McCauley. “The Austin Lab has the Weatherford Garage makerspace that provides students with access to state-of-the-art equipment such as 3d printers, CNC machines, and laser cutters, which helped enable Bosky to completely re-develop their product line. The Austin Lab also provided them with the space and equipment for furthering their product development by shifting their focus to customizable eyewear using our laser engraver,” he said.

After working in the Austin Lab, Bosky Optics soon expanded and gained some momentum, managing to sell their products in 30 different countries and expanding their product line to include bioplastic ski goggles as well as the renewable wood sunglasses. While their sales were respectable and still growing, Cruft and Miner decided  to take the next step by joining the OSU Advantage Accelerator.

“Bosky Optics is a great example of a student-run company that has all the ingredients to be successful; smart, ambitious founders with a great product and a good sense of what their customers want,” said John Turner, co-director of the OSUAA. “We enjoy working with Alex and Matt and look forward to contributing to their success. They have just started our 5-month program which will help them refine their business model, and grow Bosky Optics into a successful and sustainable business,” he said.

Through the OSUAA, companies have the opportunity to accelerate their success based on their individual needs. The goal of the OSUAA program is to assist in the development of new businesses through steady, controlled growth via individualized guidance to achieve greater, longer-lasting success.

“I originally had another career path carved out, but something just clicked my sophomore year,” said Cruft. “I decided I wanted to be my own boss and have more of a say in what I do for work. Joining the Austin Lab was a great way to get some structure and guide us in the right direction, and now that we’ve ‘graduated’ and moved on to the Advantage Accelerator, our approach to successfully launching and expanding our own company is getting really refined. Mark Lieberman and John Turner have been tremendously helpful giving us the direction we need, balancing constructive criticism and praise for the work we’ve done so far,” he said.

Bocky Optics sunglasses
Some of the custom designs that Bosky Optics offers on their sunglasses

Cruft says that the Accelerator is helping Bosky Optics expand beyond being an exclusively online business. But before they can get there, the company needs to increase their customized manufacturing capacity. That’s why the company recently launched a Kickstarter campaign to raise enough capital to purchase their own laser engraver.

Miner ventured out across various online design forums to recruit artists to create new custom designs for the company. Miner was able to find 13 artists from five different continents to create new custom designs for Bosky’s sunglasses.

“We’re not trying to only sell wooden sunglasses,” said Miner. “It’s about selling art on eyewear, which really hasn’t been done like this before. These products are sustainable, but you should buy them for their style and performance, which is what truly makes them stand out,” he said.

For their Kickstarter campaign, Bosky is offering three exclusive models of sunglasses in a classic wayfarer design.  After picking the model of sunglasses, buyers then choose their favorite graphic to be engraved on the sunglasses.

Professor Byron Marshall
Professor Byron Marshall helps some BIS students with a class project

Business Information Systems (BIS) and Accounting professor Byron Marshall has a simple message for his students each semester: “When you learn, we all win.”

Marshall certainly backs his motto up by helping to provide his students with in-depth, hands-on experiential learning opportunities throughout their academic careers.

“When students are willing to put forth the effort, then I’m always willing to spend some extra time with them to encourage them along the way,” said Marshall.

Marshall facilitates projects for his BIS students that serve identifiable, valuable organizational functions, and involve understanding and working with today’s most relevant and exciting technologies. Many of these projects stretch out across multiple terms, usually taking place over the course of an entire school year.

Take for example some of the projects completed by the Oregon State SIM (Students of Information Management) program. As the College of Business at Oregon State prepares to move into Austin Hall this fall, students Tyler Acevedo, Alex Rooke, Kyle Copeland and Jerome Scott discovered an opportunity to get some hands-on experience through the Austin Hall ETL (Extract Transform Load) project.

“A new building means new technology, and that’s where the idea for our project came from,” said Acevedo.

Oregon State University College of Business Information Systems
A Business Information Systems (BIS) student works on assembling a data cable as part of a class project

Some of the new technology in Austin Hall will allow College of Business students to reserve team rooms online and use their identification cards to unlock the team room doors once they arrive. Similar functions for faculty and staff are also planned. While the registration and lock management programs will be handled by commercial packages, lists of student names and ID card details need to be consolidated and loaded into the system hourly to support operation and security.

“Someone needed to pull the data together from various sources on campus, so we stepped up to build the collection and integration components,” said Acevedo.

There were some key challenges that the team needed to overcome. This is because in scheduling the meeting rooms in Austin Hall, there will be different levels of access for particular groups of cardholders. For example, only College of Business staff and students are to be able to reserve and access rooms. The system also needs to differentiate between staff, MBA students, tutors, and club officers. Each of these groups will have their own set of rules in regard to when they can reserve or access a room. Some designations are standard registration data, but other characteristics will be housed in the College of Business’ infrastructure.

So how did the students do it? A Powershell Batch File uses SFTP (secure file transfer protocol) to retrieve text files, creates backup copies, and kicks off a stored procedure. The stored procedure ingests, cleans, and integrates the data, then updates a staging table configured to match specs from the commercial data systems. This data is then pulled into the Scheduling Management System (SMS) and the Event Management System (EMS) to help in the scheduling and planning for rooms.

Each student on the team had a different role, with everyone bringing different strengths to the project. It’s all part of the value of the learning experience, according to Marshall.

“Not only do the students get to use the tools and technologies they’ll encounter in the workplace after graduating, but they’re also learning how to work as a member of a team,” said Marshall. “The Austin Hall project likely saved the college tens of thousand dollars, but that’s a trivial amount compared to the value for the students.”

Marshall also says that students often cite these projects as helping them land their first jobs or their first promotions at work. “The Career Success Center does a great job connecting the students with employers, and our job as faculty is to give the students the skills to make them worth hiring,” said Marshall.

The students on the team said that the key takeaways for them were learning project management skills, discovering the extent to which managing security and privacy issues requires deliberate thought and effort, how complicated it can be bringing together data from disparate sources, and how power tools like batch files and database procedures can work together to create a reliable workflow.

“There’s no better opportunity for students than to get real-world experience using the same tools and technologies that are being utilized by today’s top organizations,” said Marshall. “Students who complete these projects gain an incremental advantage when entering the job market because of their hands-on experience with coding, data management and working with the same software they’ll encounter in the workplace. All other things being equal, it takes an employer about 10 seconds to decide who they’re going to hire if one applicant has experience and another doesn’t,” he said.


The College of Business’ Director of Operations Malcolm LeMay outside of the nearly-completed Austin Hall

Malcolm LeMay has been an integral part of the Dean’s Office at the College of Business for 11 years now. Prior to joining Oregon State and the College of Business, Malcolm — who was recently named as a 2014 Newcomb Fellow — completed a twenty year career as an aviator in the Marine Corps. Get to know Malcolm a little bit more through our Q and A with him below!

Please give us a brief overview of your responsibilities as the Director of Operations.

I really enjoy my job as Director of Operations for the College of Business and the breadth of activities I support.  I am involved in the long-range and strategic planning for the college as well as the day-to-day operations.  I supervise the Information Services and Faculty Services groups and have responsibility for facilities management, space planning and project management for a variety of projects.  I also support the college’s accreditation requirements.  This position fits well with my 20 years of operational experience in the Marine Corps.

What was the first job you ever had?

In high school I trimmed Christmas trees at the Monroe Tree Farm during the summer and then harvested and helped prepare them for shipping for the holiday season.

What is the best part of your current job?

I enjoy working for Dean Kleinsorge and with the great people at the college.  I am fortunate to work with a lot of students and have enjoyed mentoring many of them as they prepare for life after Oregon State.

What is something about Oregon State University or the College of Business that you wish more people knew?

The people at Oregon State and the College of Business are very good at their mission and very humble in the way they go about accomplishing it.  I believe the college is student-focused and the faculty and staff work hard to provide a challenging and rewarding experience for students.

For you, what is the most exciting part of moving into Austin Hall? 

Working in a modern building with a wonderful design, air conditioning and brand new furniture is tough to beat.  It is fun to see the excitement of alums, donors and faculty/staff who have waited a long time for a new facility.

What do you think will be the impact of having Austin Hall be the new home of the College of Business?

Austin Hall will be transformative for the college in the way it supports student learning with two dozen team rooms, advising spaces, tutoring spaces and wonderful public spaces in the Marketplace, Digital Commons and Agora.  Bexell Hall has served the college well since 1922 but doesn’t provide the eye-popping look and feel that Austin Hall will provide to potential students and faculty being recruited to the college.

What’s the one piece of advice that, if followed, would benefit Oregon State students the most?

Seize opportunities to learn outside the classroom through volunteering, student clubs, athletic teams, internships and career-related jobs.  Those experiences will prove to be most valuable and memorable.

Do you have any “secret” talents or hobbies outside of work?

I greatly enjoy golf and hiking and I recently took up rowing with the Corvallis Rowing Club and have really enjoyed the rowing practices as well as competing in a few regional Masters rowing events.

Is there anything else that you want to tell our readers?

We are in the final stretch of preparing for Austin Hall and look forward to the day that the general public can visit us in our new building!

At Oregon State, July means the arrival of hot, sunny days and the transition to a new fiscal year. As we begin the 2014-15 academic year, we thought we’d show you some of the highlights from 2013-14. Check out the below photos of some of our favorite and most memorable moments from the past year.

Rajinikanth Lingampally explains his company Valliscor, one of the first to join the Advantage Accelerator.
Rajinikanth Lingampally explains his company Valliscor, one of the first to join the Advantage Accelerator.
Photo by Justin Quinn.
Photo by Justin Quinn.
Harvard associate professor Francesca Gino speaks about her new book Sidetracked: Why our decisions get derailed, and how we can stick to the plan.
Harvard associate professor Francesca Gino speaks about her new book Sidetracked: Why our decisions get derailed, and how we can stick to the plan.


Dean Ilene Kleinsorge with members of the Dean’s Student Leadership Circle on a tour of Austin Hall
A MBA student hands a business card to a judge at the 2014 Business Plan Competition
The judges who participated in the 2014 Business Plan Competiton



Dean’s Distinguished Lecture Series speaker John Hall answers questions after his presentation





Students filled the MU Quad for Ellen DeGeneres’ live satellite feed appearance. College of Business student Brittney Oljar was one of the big winners for the day, finding a $1,000 prize hidden on campus.


Senior Michael McDonald presents his senior design thesis project to a fellow student
The honorees gathered at the 2014 Celebration of Achievement
Dean Kleinsorge raises a glass to yet another successful year for the College of Business
How good does it feel to graduate? THIS good.
































































2014 Commencement























Oregon State's MBA Class of 2014
Oregon State’s MBA Class of 2014











MBA graduates raise a glass to their achievement





























Maria Jimenez, chair of the Dean's Student Leadership Circle at the Oregon State College of Business, returned to school after more than a decade to raise her family.
Maria Jimenez just graduated after returning to school after more than a decade to raise her family.

Maria Jimenez just graduated from Oregon State University with a degree in Business Management, officially joining the ranks of our impressive alumni network. Jimenez is quite impressive herself, having worked incredibly hard to complete her degree while also engaging in extracurricular activities like the Dean’s Student Leadership Circle and supporting her family by working long hours on the weekends.

We’re so proud of and impressed by Maria that we featured her on our blog last November. Now that she’s graduated, we wanted to catch up with Maria on her post-graduation plans. Read her answers below and join us in congratulating Maria on a job incredibly well done!

Now that you’ve completed your undergrad, what are your post-graduation plans?

I’ll be working with Intel Corp. as an intern for 6 months, and am hoping to land a full-time job at the end of my internship.

Did you complete any internships while attending OSU? 

I did not complete an internship because of time constraints.  I’m a mother of four and worked 20 hours a week during the weekends, all while enrolled full-time in classes at OSU. There was really no time in between for me to do an internship,  but I did get a lot of experience while working at my current job.  I was able to connect my work experience with the classes I was taking. Theories and concepts made more sense, and the subjects we were studying became more interesting. I started my internship with Intel Corp. in mid-June and my first assignment is to become a program analyst, then later to become a program manager.  I’m very happy to be given this opportunity, and am very grateful and excited to work at Intel.  I’ve built all this momentum during my undergrad, and now it’s time for me to shine and bring value to the organization while taking care of my family and enjoying life.

What advice would you give current and future College of Business students about how to be successful in their program and in seeking a job?

I would tell students not to waste their precious time and to use it wisely towards their professional development, as well as networking with other students and professionals. It’s vital to see an adviser on a consistent basis to help guide students appropriately. Getting involved with the university overall and participating in extracurricular activities is highly beneficial. Not only that, but being involved in student organizations will enhance their abilities and will be great experience to add to their résumés.  Also, taking advantage of all the resources that are available to students that will help them get a job and connect with employers, such as attending career fairs, utilizing resources at the Career Success Center, and talking to and developing a relationship with advisers and professors.

How did the the services at the Career Success Center help you prepare to enter the job market? 

I used Beaver Job Net regularly and took advantage of all the workshops they offered.  I attended the résumé and cover letter workshop, mock interviews and info sessions, and they all greatly helped me prepare for job interviews. The workshops are very beneficial because they go deep into the details of all the important things that employers look for in a résumé, as well as how an interview is conducted.  I learned how to compose myself during an interview, how to professionally dress, and even how to shake hands.  The first career fair that I attended, I only observed how others were presenting themselves to employers, because I did not know what to do.  However, after attending the workshops, I was able to learn more details on how to approach potential employers.

If you could have any superpower, what would it be?

I would like to have the power to make a difference and transform people in any way, shape or form, like using a magic wand and… poof… transformation is done!

How would you have used your superpower of transformation while getting your degree? 

If I had the ability to use it while getting my degree, I would transform people’s brain capacities to make them similar to today’s computing technology in a blink of an eye. I could give them or myself the ability to learn more than what we are currently capable of; such as being able to speak, read and write in multiple languages, the ability to learn and master various disciplines at once, etc. Ultimately, it could expand the brain’s power to an unthinkable level.

What is your favorite thing about Corvallis? 

I don’t have one particular favorite thing. I just like everything; the atmosphere, downtown, the parks, the riverside, and of course: Oregon State!

What’s your favorite thing about OSU’s campus? 

I like the brick buildings all over campus. I just love it!  And the library is like home to me. I know almost every corner of it.

If you knew you were leaving Corvallis for good, where would you go for your last meal here? What would you order? 

I would dine at Southside Station at Arnold. I’m not sure what I would order, but something grilled. But for sure I would get a caramel latte at Java II and walk outside the library for one last time.

Oregon State University College of Business 2014 Graduation

In 2014, a record class of nearly 5,900 students graduated from Oregon State University, 823 of which were College of Business students (with 11 students graduating from the University Honors College). About 3,800 students participated in the commencement ceremony, with an estimated 21,000 additional friends and family in attendance at Reser Stadium June 14. The Class of 2014 ranges in age from 19 to 78 and includes graduates from 35 of Oregon’s 36 counties, 49 of the 50 states, and 55 different countries.

The new mark for most graduates in a single year breaks the previous record that was established just last year by more than 600 students, and the University’s growth is a testament to the quality and value of a degree from Oregon State.

The Oregon State College of Business is proud to welcome the 823 newest members to our impressive alumni network, and we can’t wait to see what they accomplish next! With undergraduate business degree options in 10 different major areas of study, you’ll find our graduates leading and innovating in all areas of business.

Check out some of our favorite shots from commencement, and welcome us in congratulating that Class of 2014!

This slideshow requires JavaScript.

Congratulations to all of the Oregon State MBA graduates from the Class of 2014! It’s an honor working with such bright, promising students who are now officially on their way to becoming tomorrow’s business leaders, and we can’t wait to see what our graduates accomplish next. Take a look at our slideshow below from the MBA commencement and reception.

This slideshow requires JavaScript.

Riley Kinser

Riley Kinser kept himself more than busy in his time at Oregon State. Kinser was in the College of Business’ Honors program, took part in the Austin Entrepreneurship Program (where his team took first place in the Business Plan Competition), and served as the president of the Oregon State Investment Group (OSIG).

Even though graduation took place just over a week ago now, Kinser has already moved to the San Francisco Bay area where he’ll be working with Union Square Advisors, a middle-market investment bank that specializes in mergers and acquisition advice for tech companies. Kinser’s role as analyst will involve building presentations and financial models for clients. Kinser said that he was looking specifically for investment banks on the west coast that specialize in technology, which is how he ended up interning with Union Square Advisors in the summer of 2013.  After completing his internship, Kinser received an offer to come to work for the company full-time upon graduation.

“Nearly all of the people I know who had work right after graduation found their jobs because of an internship they did,” said Kinser. “It’s important to start doing internships as soon as possible, as the more experience you have, the easier it gets to land interviews in the future. Internships will also help you discover what you like and don’t like in a potential career,” he said.

Kinser’s completion of Oregon State’s Honors College program also helped prepare him for today’s competitive job market.

“My research thesis was brought up in almost every internship interview I’ve ever had, and I think it played a major role in differentiating me from other applicants,” said Kinser. “Writing my honors thesis was probably the most challenging thing I did in my entire college career, but I learned a lot doing it and had the opportunity to thoroughly explore a topic I found interesting. I think more business students should choose to join the Honors College,” he said.

Kinser’s thesis study looks at whether two characteristics — physical attractiveness and perceived competence — have an impact on financial analysts finding large discrepancies between current prices and target prices of investments. Kinser’s research paper presented some intriguing evidence that overconfidence in investment recommendations may be correlated with an individual’s physical appearance. This is an especially important finding because when investors behave irrationally and make financial mistakes, many theories point the blame squarely at that investor’s overconfidence.

“Using only physical appearance, individuals can form a variety of opinions of others ranging from how physically attractive someone is to how competent they anticipate them to be,” said Kinser. “These judgments we make of others likely play a subtle yet important role in how we interact with each other. If these subtle differences in how we interact with each other have a cumulative effect, it is possible we would see individuals who are perceived to be extremely attractive or extremely competent becoming overconfident in themselves,” he said.

Now that Kinser has moved on from Oregon State and is starting the next chapter of his professional life, he leaves future and current Oregon State students with this advice:

“My advice to everyone is to try something new and say yes to opportunities. When I was a freshman I moved dorms from Callahan to Weatherford during the second week of school. While visiting the Resident Director of Weatherford to finalize my move, I just happened to run into a College of Business staff member who asked me if I was there for the Austin Entrepreneurship Program meeting. I had no idea what that was but it sounded interesting. I’d never envisioned myself becoming an entrepreneur, but I thought it sounded like fun so I said yes and went into the meeting. I was lucky and got to join an amazing team and over the course of the year I had the opportunity to watch a company form from an idea. My team ultimately went on form a company, Rowan Greenhouse Technologies, and won first place in the Austin Entrepreneurship Business Plan Competition. It was an amazing experience and it happened because I just happened to be in the right place at the right time and I decided to try something new. If you’re a new student, go check out some clubs and find something you like whether it be a business club or something else. The more involved you get, the more fulfilling your college experience will be.”

Austin Charles Russell
Austin Charles Russell presents his “Millennial Fashion” project at the 2014 Graphic Design Senior Thesis Show

Austin Charles Russell has owned and operated his own photography business for about three years now, and many of the projects he worked on involved fashion photography.

“I immediately fell in love with the creativity and collaboration involved with the process,” said Russell. “I came back to Oregon State after being away for about five years with the intention of not only completing my graphic design degree, but also making an impact on the Oregon State campus,” he said.

Having just graduated from the School of Design and Human Environment’s graphic design program, Russell certainly did leave behind a lasting impression with his “Millennial Fashion” senior thesis project. Russell says that his project was Oregon State University’s first fashion trend campaign. His initial research involved analyzing the business strategies of today’s most successful “fast fashion” companies.

“Fast fashion” is a term used by industry experts to describe how designs move from design conception to production very quickly in order to capture the most current fashion trends. Russell came to the conclusion that a large portion of fast fashion success is due to the high demand among consumers that’s created when these companies are able to act much more swiftly than what is typical of the industry.

Russell made it his goal to utilize this strategy and the principle theories of fashion marketing in order to create a product or service that would appeal to a specific target audience; the Oregon State University student community.

“I am very interested in human behavior and the fact that besides basic human necessity, the one thing that everyone in the world has in common is fashion,” said Russell. “Even in the smallest tribal villages, there is a certain fashion style that demonstrates culture, personality or social status,” he added.

Russell drew inspiration from the many different cultures on campus and wanted to create a project that brought more inclusiveness to the Oregon State community. He said that within just two days of observing campus fashion, four clear trends emerged:  wayfarer sunglasses, tank tops, horizontal stripes and neon colors. A LOT of neon colors.

“Obviously these trends were due to the changing season, but it was still interesting to notice how quickly people shifted from neutral, winter colors to bright, spring colors,” said Russell.

Russell took what he gleaned from his research and observations and created the Millennial Fashion trend book. He says that his project encouraged him to pursue a career in the fashion industry, hopefully in a marketing and advertising role.

Russell says that with pursuing a career choice like fashion, networking is essential.

“I would just like to say to other SDHE students, never doubt your abilities, be alert, and take advantage of the opportunities presented to you,” said Russell. “Use the knowledge you have acquired throughout your experience at Oregon State and create something that you are truly passionate about and can be proud of. Dare to take chances! Do great things! And for the love of God; NETWORK, NETWORK, NETWORK! I can’t emphasize that enough,” he said.

Check out Russell’s project campaign video below: