Potential Hazards of Online Advertising.

Image result for online advertising

Advertising has been around for a very, very long time. People have been using it to expand their market reach, increase traffic to their business, and in return produce more customers. It is THE most effective tool in marketing, of course that is an opinion of mine and may be an argument for the rest of time. Nonetheless, advertising is extremely important in today’s world of business. To branch off of that, today’s world is completely different than it used to be, and advertising has evolved in so many ways. Nowadays, most advertising is done through online advertising. Although it makes advertising way easier than before, it brings issues and potential risks with it as well. Let’s dive into online advertising and see what we can find!

Potential Hazard.

  • One of the biggest risks that come with online advertising is privacy. The biggest thing with privacy is when businesses use someone’s personal information without the person’s permission.
  • Another huge one is defamation. With today’s advertising, it can be very tempting for businesses to want to gain the rival companies customers.
  • The last one I’ll cover is fraud. According to Google, it was revealed that 56% of all online ads are seen by a human. One way to combat this is do a lot of research on the advertisement group that you want to do business with!

Should we be worried?

Although it can be harmful to some, there are many things that can be done to help prevent some of these risk and hazards. I would rate the danger level at 2, based on a scale fro 1-5. There are some things that could be very harmful to your business, but with anything, you should do your research and make sure you are going to prepare your self as much as possible!

Marketing Ethics.

  • Provide fair knowledge.
  • They must respect people’s privacy.
  • They must protect all of the people’s data.
  • Don’t steal advertising copyrights from others.
  • Stay up to date with the laws related to online advertising.

Sources

https://medium.com/bitclave/6-online-advertising-risks-you-need-to-know-and-how-to-avoid-them-2a664d34e356

http://digitalmarketingmagazine.co.uk/digital-marketing-features/what-have-ethics-got-to-do-with-digital-marketing/4031

What To Do When Your Webpage Doesn’t Rank

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The first thing I have for you is this, Don’t Panic! If your webpage is not performing as well as you would like, don’t lose all hope. There are all sorts of stuff that contribute to how well a webpage ranks among the Search Engine Results Page, the main page that pops up when you search for something. That’s pretty important right? You want to be ranked as high as possible in order to get the most traffic. I’m going to show you how to do just that, get ranked as high as possible. So let’s go!

Length of Content

This is HUGE when trying to crank that rank up. Google loves having long-form content. People love getting all of their information from a single source, so having all of your content in one spot could be super beneficial in getting your rank up. According to serpIQ Blog, the average length of content that ranks near the highest is around 2,500 words. Pretty sweet right? It doesn’t end there though, you need to make sure that not only does it meet the 2,500 word benchmark, that the content is of good quality. Check and make sure the content is free of mistakes, contains plenty of keywords and is written to address the specific needs of your audience.

Alright, step one is complete. We are already climbing up the ladder!

The Backlinks

Another thing you can do to boost up your ranking is use inbound and outbound links! These are crucial when trying to get your webpage ranking higher than others. But you can’t just throw in any type of links, try throwing in some relevant links that match your content and what you are trying to push to the audience. Try to use keywords when creating your links!

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Almost there..

Page Speed

This is actually a fairly new factor that Google has been using, but that doesn’t mean it isn’t important. You need to test your webpage as much as possible and make sure it is up to speed and performing as fast as possible. Doing this will not only improve your rank, but it will also provide a very solid user experience, and who doesn’t love that?

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To the top.

There are plenty of more things to consider when looking to increase your ranking with google. Just by doing these three things you will see a significant change with how your webpage is ranking among others. The ultimate goal is to get up to number one, doing these three things are a great start to doing just that. Try them all, and good luck!

Sources:

Websolutionsinc. “10 Google Hacks to Improve Your Search Rank for Free.” Web Solutions, Inc, Web Solutions, 24 July 2018, https://www.websolutions.com/blog/10-google-hacks-to-improve-your-search-rank-for-free/.

“Five Ways to Improve Your Site’s Ranking (SEO).” Michigan Technological University, https://www.mtu.edu/umc/services/digital/seo/.

5 Ways to Increase Landing Page Conversions

Image result for landing page conversions

I’m going to be completely honest; when I first started as a Marketing Intern for 10 Barrel Brewing Company, my familiarity with landing pages and conversions was slim to none… great for a marketing major huh?

But after my time there and actually doing some of my own work on these topics I began to feel more and more at home. It made me realize how important landing pages and their conversion rates are to your company. So being how important they are, you want to increase your landing page conversion rate to its’ maximum potential. How exactly do you do that? Follow these 5 steps and you will be a conversion wizard.

NSAMCWADLP

A lot of letters right? This is one of the main things you are going to need to know when beginning your creation of a landing page. This acronym stands for, Never. Start. A. Marketing. Campaign. Without. A. Dedicated. Landing. Page. Absolutely nothing matters until you have established your goal or what your campaign stands for. Once you have established this, it’s easy. Form your landing page to fit this goal or campaign and you will see conversions blast through the roof like Wonka.

BE SIMPLE.

Boom. Simple as that, get it? But really, let’s be honest, you don’t have a lot of time to capture the attention of the audience. Make your landing page headline short and to the point in order to capture the visitor’s attention. You want to drive the attention of your audience directly to your call to action. I used a perfect example below, their main header has a total of FOUR words. They got straight to the point and got it across in those four words. No one wants to sit there and read a story while shopping for the next hot thing, just Be Simple.

landing-page-essentials-popular-ux-design-tool
Source: https://www.crazyegg.com/blog/landing-page-essentials/

BE CONTENT WITH YOUR CONTENT

Like I said earlier, you are trying to get the point across with the smallest amount of words necessary. If you can’t use a lot of words how do you do that? You use content, whether it be some images of your product or a nice video in the back. You are trying to get your audience to stop and really engage with your landing page. If you have existing images from your social media then that makes it even better!

Build The Trust

I don’t know about you, but one thing I always look for in a product or a company are the reviews. Have some great ones? Awesome, use them to your advantage! If you can find the best reviews about your company, feel free to put them on the landing page. It shows you that people have used your product or service, and have liked it. Most importantly, it shows them that you have credibility!

Test, Test and Test Some More

When you think you are all finished with your landing page, and you think it is the one. Test It, make sure it is the best landing page you can create. Should you go for a short form landing page, or roll with a long form? How are your loading speeds? Should you add some more images, get rid of any? These are all questions that should be running through your head when testing your landing page. Able to answer them all and think you have the best landing page? Conversion city here we come!

Wes

Sources:

How to Create a High Converting Landing Page (12 Essential Elements). (2019, February 26). Retrieved from https://www.crazyegg.com/blog/landing-page-essentials/.

Cook, K. (n.d.). 19 of the Best Landing Page Design Examples You Need to See in 2019. Retrieved from https://blog.hubspot.com/marketing/landing-page-examples-list.

MRKT 484 Ryan on Testing Landing Pages. (n.d.). Retrieved from https://media.oregonstate.edu/media/t/0_j1xoorhb.

Gardner, O. (n.d.). The 7 Principles of Conversion Centered Design. Retrieved from https://www.stukent.com/expert-sessions/the-7-principles-of-conversion-centered-design/.