1. Tell the target group “Why”

2. Tell the target group “When/Where”

  • When the event/activity/campaign is taking place is very important to be visible in a video/flier for ease of checking and seeing if it fits in their schedule or if it’s happening today or in a week so they can place it on their calendar
  • Where is equally important, if it’s a building on campus most of the time the building name and room number is enough but other times if your target population is also the community placing a link with a  map of the buildings is equally as important

3. Tell the target group “How”‘

  • How is the issue/educational topic/activity beneficial or relevant to them
  • How they should be dressed
  • How they should present themselves
  • How prepared they should be
  • How many people will be allowed to enter the event

As an example for the pints above you can see this flier:

Halloween Beaver Bash Flier
Halloween Beaver Bash Flier

4. Reach different users via the methods they use to gather information



5. Make the event/activity/campaign appealing/captivating or Create an incentive

  • Create a 30 sec advertising video which is exciting and captivating & provides an overview
  • Provide incentive by giving prizes (ex: first 10 people buying tickets will receive a prize)
  • Make it captivating by describing the activities or benefits

For example, for the event above the Halloween Beaver Bash, our team made a commercial: http://youtu.be/Uusjv_UTwFI?list=UUF04U3o7uAtgm6hd6rlmWCQ6. Have a marketing team/collaborators that can advertise the event/activity/campaign

  • Delegate marketing tasks specifically (each need to advertise on which medium how many times per week)
  • Delegate who is going and placing the posters/fliers in the reserved advertising spaces or the free open boards advertising spaces
  • Bounce ideas off of each other and create some new exciting ways of marketing like videos giving a “Sneak Peak”

7. Face to Face – tell your friends & tell them to tell their friends

  • Tell your friends & tell them to tell their friends it will be appealing to them since you’re going and they have a buddy present
  • Tell people in your club or organization or even those in your class
  • Tell people you randomly meet during the day or just distribute fliers while waiting in line at Java

8. Create a Marketing backwards timeline

  • Ten or more weeks in advance of the event date create a backwards timeline detailing the specifics of each marketing component and who does it (http://oregonstate.edu/ua/events/guide8)
  • Go through the timeline and check off once a task has been completed or add others that come up
  • If there is something that comes up try to work around it and change things around & talk through it with your team

9. Day of event advertising

  • Try to reach those who you didn’t get a chance to, send last minute texts to remind your friends
  • Remind your target group by sending reminders through the different communication tools
  • Chalking in the MU Quad
  • Make sure to have fliers/information about your department as a whole, or future events
Team picture with Benny
Team picture with Benny

Last but not least, enjoy the event! Take a team picture and celebrate your accomplishments as a team. If you have more tips, or if you’d like to share your story with us to be posted on the blog comment bellow or email events.sli@oregonstate.edu Thank you all for reading! Valeria Ursu

Internal Coordinator, Melissa Feng, Shares Passion for Job & Culture

By Melissa Feng

Student affiliates are an important part of ISOSU. One main way that ISOSU

supports its affiliates is through funding the culture events. This year, ISOSU aims to

build an atmosphere that centers around the community, and I am honored to be a

part of this big family.


As the internal coordinator this year, my main job is to manage the

affiliate organization budget. What I wish to accomplish this year is beyond that:

I wish to help connect different affiliate cultures with the OSU community on a deeper


In the beginning of the term, I attended Hmong OSU’s first general meeting.

Before this meeting, I only had a brief idea of what Hmong was. While listening to

their stories, I realized that Hmong culture is becoming a lost art. Though

not everyone in the community is aware of the Hmong group, I am truly touched

by their stories: how their ancestors fought and sacrificed for a better life for

the current generation is inspiring. I recognized that there are priceless values

contained in every culture.


I am thankful that my job allows me to engage with the affiliate leaders

frequently. Through every conversation I had with an affiliate member, I can feel

their passion, drive, and pride. If you haven’t been to any of the culture events/

meetings on campus, I strongly encourage you to do so.


Once you step out of your comfort zone, and get to know different cultures, you’ll start to realize that, by the

end of the day, we are the same despite our external differences.


We all have a mouth to talk, a mind to think, and heart embrace.

“Like independent music? Come be a radio DJ for KBVR-FM!”


That was what the flyer said. I had only been in my dorm room a few moments. I had just waved goodbye to my parents, and they drove away without me as I went up into my dorm room by myself. In the dorm room, there was a stack of flyers at my dorm desk. And in that stack, I found the flyer that changed everything.


I had never been on the radio before. Five days later, I was a trained DJ for KBVR-FM.


4 years later, I’m one of the oldest DJ’s on the station.


Shane McKinnon at KBVR
Shane McKinnon being a DJ outside in the MU Quad.


I wouldn’t be where I am now if I didn’t take that leap of faith as a freshman. That initial act of courage lead me to meeting some of my best friends, and ultimately lead to me finding KBVR-TV, which developed my passion for video production. I quite simply wouldn’t be the same person, if it weren’t for that day when I decided to throw caution to the wind and try something new.
This year, challenge yourself by trying something new. You never know how much you’ll like it, what kinds of people you’ll meet, or what kind of experiences you’ll have until you do. Who knows, trying something new could find you an entirely new passion and career, like it did for me.



For more information on KBVR-FM or KBVR-TV, check out their offices in Snell Hall (or the Student Experience Center in Spring) or visit www.kbvr.com

The school is well underway and as many of you, returning students, noticed the Memorial Union building is now looking quite different. The space which used to be occupied by the bookstore is now filled with exciting new stores, a newly built university kitchen, and even a new multipurpose room!

Here’s a quick video I made showing the new wing

The completion of the MU East Wing is one of the many renovations that are happening. Many more projects are under way. Visit SEC & MU Planning and Construction web page to get more insight about current projects happening with the MU:




Meet ISOSU’s 16 Student Associations

Affiliate Presidents & VP’s at the Cohort Meeting


The International Students of Oregon State University isn’t devised of just six coordinators who spearhead ISOSU’s events. We are devised of our supporters, as well.

In that class, we proudly lump in the OSU community, particularly those who frequently attend our events. Support is also found through similar international organizations on campus, such as INTO OSU, who share and promote our cause. Of course, this post would be incomplete without mentioning the obvious departmental support, Student Leadership & Involvement (SLI) and the Student Events & Activities Center (SEAC).

While I’m on the topic of being “incomplete,” many of us here at ISOSU would say that our story and our role on campus would be incomplete without our student affiliates. As of now, there are 16 student associations affiliated with ISOSU. These student leaders have taken it upon themselves to help diversify OSU. Their events create a home away from home among the international community, which is why ISOSU proudly supports and sponsors them. Their yearly culture nights produce an audience designed of multiple cultures. And by acting as leaders on campus, our student affiliates inspire other students of different cultures to get out of their comfort zone, join an association, become a leader and bring diversity to this campus.

One of our co-directors at ISOSU has such a story!


ISOSU acts as a catalyst to bring international and domestic students together, which can be done through student involvement, such as the work demonstrated within our student associations. They also work to bridge the gap between international and domestic students by accepting multiple cultures into their association.

For many reasons, we’re proud of the students within these associations and the stories they tell with their cultural programs, and the story they help ISOSU tell here on campus. So hopefully you will get to know these faces throughout the year – within their programs, and ours.











Meet the Team: ISOSU Executives

Part 2

You met half of our ISOSU staff this summer:

  • Rone, co-director/program coordinator
  • Shane, IRC coordinator
  • Ria (that’s me!) marketing coordinator

Now meet the rest of ISOSU’s executive team! Together, we work around campus to help make OSU a more culturally diverse and inclusive environment.

Estefania Arellana, ISOSU CO-Director

Estefania Arellana
Estefania Arellana

Major: Junior in Graphic Design and minor in Multimedia and Writing.

Fun Fact: I love Mexican Bread!
What does #beBeaverBold mean to YOU?
“#beBEAVERBOLD means to be inclusive. Regardless of your religion, language, and race, you should embrace and strengthen your community. We come from different places around the world, but we share the same space!”
Dulguun Baasansuren, International Coordinator
Dulguun Bassansuren
Dulguun Bassansuren
Fun Fact: I speak Russian, Mongolian, English and a little bit of Korean.
Year: Junior
What does #beBeaverBold mean to YOU? 
“Being Beaver Bold to me means accepting yourself for who you are, letting go all the fears for being judged by others and let yourself just be you. I personally have a hard time doing that but now it’s time for a change and I know that by the time when I will be bold enough to stand for my opinions and thoughts or just be me, I will be the happiest person I wanted to be, not a person someone else wanted me to be.
“Accepting yourself is important, but respecting others is what comes next. As an international coordinator I will be working and interacting with a diverse community and I have to make sure that I am aware of cultural boundaries and beliefs they follow. We all come from different backgrounds and cultures and trying to adjust yourself to every person you meet is just impossible. However, when you add a little bit of compassion and thought process,  you can find the fine balance between your culture and theirs.
“So I am Beaver Bold. I am my culture.”
Melissa Feng, Internal Community Coordinator
Melissa Feng
Melissa Feng
Year: Senior
Fun Fact: I was the tallest in my class (in) 2nd grade, but haven’t grown since.
What does #beBEAVERBOLD means to YOU?
“It means stepping out of my comfort zone and getting to know more people. As an 80% introvert, I feel that it’s important to find the other 20% of me. Everyone has a passion. I want to find it and share it.”

Fall is finally here and the beavers are back in their den!

Fall term is one of the best times to be in school. Current students and faculty are back in town and our newcomers especially the first-year students are integrating into the OSU community. There’s a lot of excitement to look forward to now that everybody is here!

It is now the second week of school and things are up and going in full mode. As a former freshman, I really enjoyed the After Dark events that OSU has at the Dixon Rec Center and it was especially fun when students come with their new friends that they’ve made on campus. It’s always exciting yet nerve-racking to meet new people but don’t be afraid to put yourself out there! Don’t miss out on the chance to build new friendships and connections that will open so many great opportunities that are awaiting for you!

My biggest advice for first-year students and even returning students is to take advantage of the resources that are available on campus if you haven’t already. There are many ways to stay academically successful and still have fun by coming to any of the events that are happening. Like during the first week of school, there was the Beaver Community Fair. I hoped many of you checked it out because I know I found most of the involvement that I am a part of today through that fair. But if you happened to miss it, don’t fret because it is never too late! Always be on the lookout for other campus events and other things around Corvallis that may find your interest.

IMG_2605OSU provides us with so many different activities to choose from and that’s what makes this place such an amazing place. There’s always something to do! If you’re into sports, then there’s the football games to go to or you can join the sports clubs and teams that are available on campus. For those of you who enjoy learning about new culture, we have a diverse cultural groups and centers that you can check out! And if you’re open to new things, then there’s the craft center, adventure leadership institute and many others that you may want to try out. So you see the options are endless!IMG_3395


So here’s to a great start of the school year and be sure to make the best out of it! Be excited! Be involved! Have fun but also prioritize your study! And, of course, #beBEAVERBOLD!

Go Beavs!


ISOSU’s First 2014-15 Coffee Hour

ISOSU had it’s first Coffee Hour Monday, Oct 6 in the IRC and it was a great success! The ISOSU exec team met international and domestic students, learned about cities in different parts of the world and enjoyed delicious, free food!





It was a pleasure to watch as two groups of students (international and domestic) engaged and inquired about each other’s background with genuine interest. I think everyone who attended the event learned something new.

If you didn’t have the opportunity to attend our first Coffee Hour, we have another one coming up in November. Later this month, we will also host our first Cultural Heritage Oct. 14 from 5-6pm.

Don’t forget that every month we offer a couple programs in the International Resource Center for all students to attend! Check out our schedule on the ISOSU page! And if you don’t know how to get to the IRC, here’s a video that Valeria Ursu, SEAC’s event coordinator, put together last year.

So we hope to see your at our next event!



Win #CulturalTrivia for 2 FREE Tickets to Julius Caesar in the Quad

Hey Beavers!

Erin Cunningham and Joseph Workman performing Julius Caesar in the MU quad
Erin Cunningham and Joseph Workman performing Julius Caesar in the MU quad

Want a chance to win two tickets to see Julius Caesar in the Memorial Union quad? Join us for our next Summer Chill-out Wednesday August 13 in the IRC (across from the MU lounge) where the ISOSU summer team will be hosting #CulturalTrivia! It’s a fun competition and also a way to meet like-minded individuals.

We have TONS of questions related to the USA, so if you want to learn more about North American culture, #CulturalTrivia gives you that opportunity.

How much do you know about the world outside of your hometown? Put your knowledge to the test!

The winner with the most points wins bragging rights AND two tickets to see Julius Caesar, a Shakespearean summer play, in the MU quad August 15, 16 or 17.

Hope to see you at our next Summer Chill-out!

P.S.: Even if you don’t win first place, the ISOSU summer staff is giving away prizes for second place and third place winners.

Spicing up Summer Chill-out

We chalked on the Memorial Union quad, created videos, and updated Facebook daily to spread the word about ISOSU’s Summer Chill-out. But Wednesday (“chill-out” day) came and only two participants showed up!

Rone, Shane and myself saw a problem, and we came up with (hopefully) a pretty good solution: Cultural Trivia.

In the spirit of culture, knowledge and having a good time, Cultural Trivia will be much like Jeopardy, but all the questions and categories will pertain to facts about the world. Team members get to show off their knowledge of countries outside their own, and the top three winners will get a prize!

This will be held during our Summer Chill-out in the IRC, located near the MU lounge. You also get a chance to meet the ISOSU team staffed this summer (we’re actually pretty cool people).

So we hope to see more Oregon State Beavers at our next event, Wednesday August 13 for a chance to meet new people and win really cool prizes!