Why Nordstrom Has Mastered the Art of Online Brand Management

The exercise that I completed this week was setting my Google Alert for Nordstrom. The goal was to understand how companies overcome negative press and what words will bring up negative results in articles about the company. Negative press on the internet can impact how customers feel about a company. Online shaming impacts employee morale, …

Potential Hazards That The Current Model Of Online Advertising Presents For Society

Online advertising is considered the pillar of “free” compared to the traditional way of advertising such as in a magazine or in the newspaper. The current model of advertising is based on what the marketers want consumers to see. Advertisers have a way of presenting a topic such as smoking and making it sound as …

What To Do When Your Webpage Doesn’t Rank.

What is search ranking?  Search ranking is your websites position in the search engine.  Ranking for a webpage can be incredibly important. Depending on what words and questions are asked on your webpage will determine how high your website is in the search engine. This affects the performance of your company and allows it to …

5 Ways to Increase Landing Page Conversions

Conversation is a talk, especially an informal one, between two or more people, in which news and ideas are exchanged. This concept is a main way companies can be successful. Creating a website to draw viewers in creates that conversation. Having a landing page that is interesting and exciting will show the viewer what they …