Personas allow companies to get a general idea of who and what their customers are looking for. It allows you to point out key components of what they might like and what would draw them into your store/website. The more detailed, the better. Using a “character” helps the company be able to target personalities and …
Monthly Archives: November 2019
Potential Hazards That The Current Model Of Online Advertising Presents For Society
Online advertising is considered the pillar of “free” compared to the traditional way of advertising such as in a magazine or in the newspaper. The current model of advertising is based on what the marketers want consumers to see. Advertisers have a way of presenting a topic such as smoking and making it sound as …