5 Ways to Increase Landing Page Conversions

Conversation is a talk, especially an informal one, between two or more people, in which news and ideas are exchanged. This concept is a main way companies can be successful. Creating a website to draw viewers in creates that conversation. Having a landing page that is interesting and exciting will show the viewer what they are about to gain knowledge about which will cause discussions between one another.

The landing page is the first thing someone sees when they click on a website. Because of this, it needs to be intriguing and needs to make the visitor want to see more of the site. These five steps discussed in “Digital Marking Essentials” will increase the conversation of the website and the landing page overall.

  1. NSAMCWADLP! This acronym stands for never start a marketing campaign without a dedicated landing page. Having a home page for a website starts conversation. A website is different than, for example, a Facebook page. The person who visits a website needs to know why they have clicked on that page and where they will go from there. This alone will start conversation about a website. This also shows that the company has a goal and therefore, they will be less distracted while on the site.
  2. Attention Ratio: The key part of a landing page is to capture your audience’s attention. The goal needs to be known by everyone visiting the site to show them what they should be talking about. Showing too many photos and other websites will distracts the viewers. This concept is attention ratio. Having low attention ratio, or as close to 1:1 as you can get, will create more success for your landing page. White space can end up being more visually appealing than being distracted by a full page.
  3. Context: It important to a viewer that the ads displayed on the site/ landing page match what information is being displayed. It would be easy for a viewer to lose focus and get distracted on another page if the information does not match the site. Ads displayed need to either bring the viewer to another site that has to do with the website or possibly another form of the companies website such as social media. Another way to excite views would be to add fun context. Adding colorful pictures and videos can make a view excited about the site and what information is about to be told. This can also cause the view to remember the website. They can remember a catchy song or even the certain colors on the page.
  4. Use existing media: Your company should be involved on other sites including social media. Be sure to attach a link to the website to ensure more foot traffic on your landing page. More ways to reach your viewers creates more conversations about your company. This is also another way to excite the viewer based on pictures instead of words on a website.
  5. Honesty & Credibility: Showing your audience reviews from past work experience can intrest a customer more. Creating fake reviews although can only hurt your credibility. It is important to stay honest with your viewers to gain positive feedback and following.

Sources:

Systems, eZ. “7 Easy Ways to Increase Landing Page Conversions.” EZ Publish Platform, CXM & CMS, ez.no/Blog/7-Easy-Ways-to-Increase-Landing-Page-Conversions.

Sign In with Auth0, edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/cb47ca6c-e25b-460e-a11e-acb31043218b/5b500d4d-ec32-4605-b18c-3eb70c446276/89cddb4c-113d-47a1-97d0-a7f8fe1c8194/view.

“How to Create a High Converting Landing Page (12 Essential Elements).” The Daily Egg, 26 Feb. 2019, www.crazyegg.com/blog/landing-page-essentials/.

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